By A Correspondent
India put up a decent show at the just concluded ADFEST 2014 that was held in Ljubljana, Slovenia. 14 CUPs were given out at this year’s Intercontinental Advertising CUP Awards.
Dentsu Inc. won a total of five CUPs this year, with three CUPs awarded to Dentsu Inc. Nagoya for Mother Book, and two awarded to Dentsu Inc. Tokyo for Sound of Honda/Ayrton Senna 1989.
Taproot India won four CUPs for the Times of India’s ‘Farmer Suicide’ campaign.
Hakuhodo Inc., Tokyo won two CUPs for Rice-Code, while JWT India, Mumbai, Ace Saatchi & Saatchi, Manila and BBDO Singapore one CUP apiece.
“ADFEST would like to extend its congratulations to this year’s winners,†shared Jimmy Lam, ADFEST President. “THE CUP is an incredibly unique festival thanks to its singular focus on local culture, so it is wonderful to see such a strong performance from Asia Pacific agencies again this year.â€
The Intercontinental Advertising Cup was established in 2007 by organisers of the world’s three biggest regional advertising festivals: Asia Pacific’s ADFEST, Ibero-American FIAP and New European Golden Drum. From the first year onwards the ADC*E, Art Director’s Club of Europe, is also a member.
The mission of THE CUP is the affirmation of locally inspired creativity. It is a very new international concept that makes it possible for local creativity to be judged on a global scale by its local merit.
This year’s CUP jury awarded 36 CUPs and one Grand CUP in total. ADFEST won the highest number of CUPs this year with 14 winners, followed by FIAP with 11 CUPs and ADC*E with 11 CUPs. The Grand CUP went to Heimat, Berlin for The Hornbach Hammer.