MxMIndia

Tag: Adfactors

  • To expand healthcare benefits

    Asleen Madhok joins Onsurity to head comms

    By Our Staff

     

    Asleen-Madhok
    Asleen-Madhok

    Onsurity, the tech-led monthly subscription-based employee health benefits platform, has onboarded Asleen Madhok to head its Public Relations and Corporate Communications wing. In previous roles, she has worked with Adfactors, Alibaba and Satin Creditcare Network.

     

    Said Samar Kagalwalla, Head of Marketing & Growth, Onsurity: “We are on mission to serve Healthcare for all especially SMEs and start-ups. Asleen comes with a firm grip on the industry nuances while being in-tuned with all new developments. Our leadership team has been further strengthened with her presence as we are at an exciting juncture of our growth story and strongly believe that communication is one of the key drivers in establishing a brand’s stature.”

     

    On her new role, Madhok commented: “I am intrigued to put my expertise in a cause of expanding the healthcare benefits to millions at an affordable cost. The healthcare sphere is on the cusp of a digital transformation, and I look forward to lead the communication mandate for a brand like Onsurity which is rewriting the rules of providing affordable healthcare benefits and working towards social security for gig workers.”

    Intrigued?!

     

  • Initiative in collaboration with CIBA and SPTBI to nurture startup ecosystem by developing go-to-market communication strategies

    Adfactors PR signs MoU with Mumbai Incubators

    By A Correspondent

     

    Leading public relations consultancy Adfactors PR has signed a Memorandum of Understanding (MoU) with Mumbai-based Incubators – Centre for Incubation and Business Acceleration (CIBA) and Sardar Patel Technology Business Incubator (SPTBI) – to support emerging startup entrepreneurs in building their go-to-market communication strategies.  CIBA and SPTBI are supported by Department of Science and Technology, Government of India. The firm recently launched a new practice designed to support communication strategies in frontier areas such as Blockchain, Artificial Intelligence, Machine Learning (ML), Robotics, Quantum Computing, Analytics and Autonomous Mobility.

     

    Said CIBA CEO Prasad Menon: “As a not-for-profit technology business incubator, we have committed ourselves to enabling disruptors. Our incubatees have challenged the Goliaths of the industry with the power of technology that allows them to reach and communicate with prospective customers at relatively low cost and high speed. Therefore for the incubatees, right communication strategy is important and for an incubator a right partner like Adfactors PR is even more important. We look forward to creating value together for these tech innovators.”

     

    Added SPTBI Chairperson B N Chaudhari: “SP-TBI is a hub of innovation is the city centre. With talent coming from Tech, Engineering and Management background; SP-TBI is striving to become a known name among entrepreneurs. We believe that this partnership with Adfactors is one such step. The mutual goal of developing an entrepreneurial ecosystem will surely deepen this relationship. We are happy to see a fresh journey with Adfactors PR.”

     

    Said Adfactors PR Co-Founder and Managing Director Madan Bahal: “Over the last 22 years, Adfactors PR has built a market-leading position supporting the aspirations of a multitude of Indian entrepreneurs. As an independent Indian firm, it is our privilege to partner with CIBA and SPTBI to build India’s future techpreneurs – who are defined by an exponential view of the future. With our vast multi-specialist capabilities, the firm is well-equipped to support today’s start-ups evolve into tomorrow’s decacorns.”

     

     

  • The Tata Group has mandate its PR and comms mandate to Adfactors PR wef Feb 1. The account size is estimated to be around Rs 30 crore

    Tata says welcome to Adfactors

     

    There are PR agencies and PR agencies and PR agencies. And then there’s Adfactors. Started in 1987 as a boutique agency by Rajesh Chaturvedi and Madan Bahal, it’s today the country’s largest public relations agency. With an employee strength of over 500 people, its turnover is in the region of Rs 180-200 crore. And that number will leapfrog by another Rs 30 crore-odd as the Tata group has signed the agency for as its India PR partner starting February 1.

     

    It’s been discussed ever since Tata Sons got them onboard to handle the all-important job of putting things in order post the Cyrus Mistry episode.The contract lasted a year, and that’s when the industry was abuzz with rumours of the emergence of a deeper relationship.

     

    Soon after the Radia tapes controversy, the Tatas assigned the job of its PR to Diwan Arun Nanda of Rediffusion who in turn assigned the job to Edelman, regarded as the world’s largest independent PR agency.

     

    While the going was good for Rediff-Edelman, there were frequent rumours that the relationship may snap, or that some constituents of the group were free to contract other agencies. A significant indicator of this was when Starbucks moved to Golinopinion and has stayed on with the IPG agency.

     

    The mandate covers strategic counsel and planning, media relations, issues and crisis management, investor relations, advocacy, and integrated campaign development for some of the Tata group’s largest companies including Tata Consultancy Services, Tata Steel, Tata Chemicals, Indian Hotels, Tata Power, Tata Global Beverages and Titan, as well as Tata Sons and Tata Trusts, across India. Note there are some group companies which are currently not part of the roster, in particular Tata Motors. Adfactors has an existing, longstanding relationship with Mahindra & Mahindra and Ashok Leyland and taking on Tata Motors would’ve been a conflict say observers.

     

    In fact it’s this clearminded focus on saying a ‘No’ when there is need to that possibly gets Adfactors to stand out amongst many others. For instance, it’s a clear no-no to handle clients in the business of alcohol, tobacco and non-vegetarian foods. So, for instance, the group doesn’t handle Godrej Tyson Foods.

     

    Said Pradipta Bagchi, former journalist and Group Communications Officer, Tata Group in a statement: “We are pleased to partner with Adfactors PR, India’s largest PR agency, to drive the Tata communications strategy and make the brand engaging and relevant to all our stakeholders,”.

     

    Added Madan Bahal, Co-Founder and Managing Director of Adfactors PR: “The opportunity to work for an iconic institution like the Tata Group that is India’s best known and most trusted brand represents an exciting opportunity for the Adfactors family. The Tata Group is at an inflection point in terms of reinforcing its leadership and growth. We look forward to adding value to its efforts in engaging with a rapidly transforming nation.”

     

    Adfactors will service the Tata mandate out of its 16 offices across the country, supported by a network of 24 support offices covering all state capitals and principal markets. A team of top-level managers with over 20 to 25 years experience headed by former journalist and banking professional Dr Pradeep Raje. Raje had also led the Tata mandate.

     

    In order that Adfactors hops on to the account running, it is learnt that a former senior hand at Vaishnavi Communications, Niira Radia’s PR firm, may be brought on board so that there is greater familiarity with the account.

     

     

  • Sen will help build Consumer Marketing, Employee Engagement portfolios

    Adfactors PR hires Ipshita Sen to lead Consumer Marketing Practice

    By A Correspondent

     

    Ipshita Sen

    Ipshita Sen, a senior communications professional with multi-market and multi-discipline experience, has joined Adfactors PR as Senior Vice-President, Consumer Marketing.

     

    Sen has nearly 20 years of international communications experience, having worked across the marketing spectrum of advertising, corporate communications and public relations. As the Consumer Marketing Lead, Sen will be responsible for building an industry-leading practice, bringing to clients unique, insight-based campaigns that drive results and support their business objectives. She will also use her extensive internal communications and employee engagement experience to help enhance the firm’s offering in the Employee Engagement space.

     

    Welcoming Sen to the Adfactors family, Madan Bahal, Co-Founder and Managing Director of Adfactors PR, said, “We are very pleased to have someone of Ipshita’s ability and experience joining us. Her perspective on Consumer Marketing will add a new dimension to our service offering in this area – enabling us to adopt and incorporate global thinking and approaches into our clients’ campaigns.”

     

  • Yorke Communications was co-founded by veteran communications professionals Matilda and Peter Yorke in 2008

    Adfactors acquires strategic stake in Yorke Communications

    By A Correspondent

     

    Adfactors PR has made a strategic investment in Bengaluru-based specialised content company, Yorke Communications. Yorke Communications was co-founded by veteran communications professionals Matilda and Peter Yorke in 2008.

     

    This acquisition significantly strengthens Adfactors PR’s value chain by boosting its capabilities to offer superior content, which can be leveraged across platforms. B2B, B2C and B2G clients stand to benefit immensely from integrated communication services, digital marketing, content creation and distribution.

     

    Madan Bahal, Managing Director and Co-Founder of Adfactors PR, said: “The acquisition of Yorke Communications was inspired by several potential synergies, apart from a perfect culture fit. It will enhance our core offering, as well as market access. For Yorke, it will offer a much larger platform for their offerings. Peter is an inspiring leader who has built an inspiring team and business.”

     

    According to Peter Yorke, CEO and Co-Founder of Yorke Communications, “The demand explosion for rich content is a strategic opportunity that we wish to leverage, across all platforms. A partnership with the market leader will certainly help us scale up our combined offerings. Over the last six years, we have serviced more than 95 satisfied customers with content, created through careful research, audience targeting, meticulous planning and precise orchestration.”

     

    Under the terms of agreement, Yorke Communications will continue to operate as an independent company, under the leadership of Peter Yorke. The transaction was advised by N A Shah Associates, Chartered Accountants.

     

  • This is Adfactors PR's third office in Asia outside India after Dubai and Singapore

    Adfactors expands Asia operations to Sri Lanka

    By A Correspondent

     

    Adfactors PR has set up its Sri Lanka office in Colombo. This is Adfactors PR’s third office in Asia outside India after Dubai and Singapore.

     

    The new company, Adfactors Public Relations Lanka (Pvt.) Ltd., will offer its suite of communications services to Sri Lanka-based businesses – both domestic and international. The firm’s services will be useful to a large number of Indian companies which have business operations in Sri Lanka.

     

    Rezani Aziz, a Sri Lankan national, will spearhead the consultancy’s foray as the CEO. Ms. Aziz was formerly the Head of Corporate Affairs at Standard Chartered Bank and the COO of Strategic Alliance PR, an exclusive affiliate of Burson-Marsteller, in Sri Lanka.

     

    Madan Bahal, Co-founder and Managing Director of Adfactors PR, said, “The intense economic activity in Sri Lanka will have a direct correlation with demand for competent communications services. As a multi-speciality firm with expertise in sectors such as banking and financial services, infrastructure, transportation, energy and natural resources, we will be able to provide expert counsel to Sri Lankan, Indian and multinational businesses operating in this beautiful island nation.”

     

    The launch of Sri Lankan operations was commemorated at an event in Colombo that was graced by Honorable Deputy Minister for Investment Promotion, Mr Faiszer Musthapha, His Excellency Mr Y. K. Sinha, Indian High Commissioner in Sri Lanka, Dr Nalaka Godahewa, Chairman, Securities & Exchange Commission of Sri Lanka, Mr. Ashishkumar Chauhan, Managing Director & CEO, Bombay Stock Exchange, Mr. Krishan Balendra, Chairman, Colombo Stock Exchange, Chairman of Adfactors PR Rajesh Chaturvedi, besides a host of dignitaries from the corporate and financial sector in Sri Lanka.

     

  • Electionsinindia.com has released a set of five books that analyse the election results of Chhattisgarh, Delhi, Madhya Pradesh, Mizoram and Rajasthan, where assembly elections were held recently

    Adfactors’ ElectionsinInIndia.com releases books on recent Assembly polls

    By A Correspondent

     

    If you thought Adfactors was just a PR agency representing corporate or into troubleshooting, read on. A part of the group is a company called Datanet India which has ElectionsinIndia.com as among the 720 information-rich websites it owns.

     

    Electionsinindia.com has released a set of five books that analyse the election results of Chhattisgarh, Delhi, Madhya Pradesh, Mizoram and Rajasthan, where Assembly elections were held recently. Summary results of all parliamentary and assembly constituencies in India are avaialle from independence onwards through the portal including a geospatial analysis of election results at town, village and booth level with the help of GIS maps.

     

    Speaking on the occasion, portal Director Dr R K Thukral stated, “Analysing election results is a science in itself. These books propel analysis of state assembly election results to a new level via GIS maps. Not only is this one of the best techniques to decipher wider information at a glance, it also contains maps of basic features of assembly constituencies, demographic profile as well as electoral maps, besides state-level time-series comparisons in graphs and top-ten ranking of assembly constituencies and candidates.”

     

    Dr Thukral revealed that maps of the last two assembly election results (2008 and 2013) were juxtaposed alongside to aid visual comparison.

     

    On the launch, Adfactors Managing Director Madan Bahal revealed, “ElectionsinIndia.com and 720 other websites disseminating data about India, its sectors, regions, states and districts are owned by Datanet India. For the past 13 years, Datanet has rendered yeoman service to the socio-economic research fraternity in India and abroad. Recently, Datanet India’s initiatives were recognized by Limca Book of Records 2013 for holding the largest cluster of websites providing socio-economic and political statistical data.”