MxMIndia

Tag: AdClear

  • To enhance the brand’s digital presence and drive growth

    AdClear Digital Marketing bags mandate for Value Research

    By Our Staff

     

    Independent digital marketing agency AdClear has bagged the digital mandate for Value Research, an investment research company that empowers savers to invest wisely and achieve their lives’ financial goals.

     

    As part of the mandate, AdClear will be handling the entire digital marketing duties which include Social, SEO and Performance – this with the objective of giving the brand a robust online presence that will help it conquer new markets and move younger audience towards planned investment.

     

    Said Dhirendra Kumar, CEO, Value Research: “Value Research has been guiding Indian investors since 1990. We are embarking on an ambitious plan to reach a substantially larger investor base with our unique perspective. We have chosen Ad Clear to help us with digital initiatives encompassing brand knowledge and growth.”

     

    Commenting on the win, Gurbir Singh, CEO, AdClear added: “Value research is the most trusted name in India when it comes to investment advice. Its opinion is rooted in deep research, 29 years of experience and an inclination towards simplifying complex financial choices. Being financially wise early reaps great benefits in the long run and we see a great potential for growth not just in the mature audience but also the young earners. We are excited to partner Value Research and help it inculcate better financial decisions in a large but not yet fully tapped market.”

     

  • Will be handling performance marketing duties for the brand

    AdClear wins digital mandate for The News Minute

    By Our Staff

     

    AdClear Digital Marketing has been awarded the growth mandate for The News Minute, digital news platform.  AdClear will be handling performance marketing duties for The News Minute, to help it enhance its reach and scale up audience discovery.

     

    Vignesh Vellore
    Vignesh Vellore

    Said Vignesh Vellore, CEO, The News Minute: “Good SEO is not about gaming the system, it’s a long-term strategy focusing on adhering to the rules and building a reputable news website for the users. Discoverability is an important factor and we wanted to ensure that this would be achieved without having to compromise on our content. We also did not want to become an internet factory and just produce stories for the sake of traffic. AdClear understood our needs and were able to create a path which would allow us to focus on what we do best – Good Journalism”

     

    Gurbir Singh
    Gurbir Singh

    Commenting on the win, Gurbir Singh, CEO, AdClear added: “The News Minute has become immensely popular over the last few years and this is borne out by the huge audience base it has accumulated. Independent and unbiased journalism have made TNM what it is today. We are truly excited to partner with a media house which has huge potential for growth. AdClear will shape and execute the SEO strategy to enhance TNM’s reach in current and newer markets.”