MxMIndia

Tag: Adby Ventures

  • The number has been on the rise, reports AdClarity

    Advertisers increasingly opting for ads on mobile video, reports AdClarity

    By A Correspondent

     

    Of the 30,000 digital advertisers detected active in the last one month, more than 3000 were wooing the mobile audience through video campaigns on their mobile devices. This number has been on the rise, reports AdClarity, a media intelligence tool that keeps a keen eye on the internet for ads and advertisers.

     

    Said Shai Etzion, Chief Revenue Officer of Israel-based BI Science, the creators of the technology: “Our ad intelligence technology is watching the internet all the time. It scans thousands of top publishers and tens of thousands of YouTube videos to provide a deep understanding of who is advertising where and to what extent. We have seen some fantastic movements on the mobile front, especially in India.”

     

    Adby Ventures, the company representing BI Science in India, claims to have enabled many Indian publishers and advertisers to understand the local digital advertising landscape better. “We have now launched Mobile Video Intelligence in India. The addition of this channel will provide brands, agencies and publishers with a broad and complete cross-channel perspective on competitive strategy and spends. And it’s updated daily,” said Saurav Patnaik, co-founder, Adby Ventures.

     

     

  • HDFC Life drives a significant part of their business through this online platform, employing a variety of online marketing channels

    HDFC Life appoints Adby Ventures as their anti-fraud partner

    By A Correspondent

     

    Adby Vantures, a company specialising in preventing frauds against businesses, announced that HDFC Life has implemented its solutions to detect and prevent fraud and protect interests of the business and customers.

     

    “Fraud is omnipresent. It is impossible for a digital marketer to escape it. Smarter is the marketer who acknowledges the risk and works towards mitigating it,” says Vivek Singh, co-founder, Adby Ventures. “In my ten years of marketing role, I faced everything from bot-spams​ to large call-centers especially designed to punch fraud. I am glad to work with other marketers to build defense layers against them. Globally, ad fraud is estimated to be more than 16-bn dollar problem this year. It is considered one of the largest forms of organized crime. Adby Ventures has deployed monitoring layer had HDFC Life’s online insurance platform, and it will serve as a gate for all incoming digital traffic. Suspicious patterns are immediately caught and reported. It serves as a CCTV except that it additionally highlights the thief in Red,” said Vivek.