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Tag: Adarsh Mishra

  • He had joined the group in February 2015 and quit the group last week citing personal reasons

    Adarsh Mishra quits Mi Marathi Live as Business Head

    By A Correspondent

     

    Seasoned media professional Adarsh Mishra has put in his papers as Business Head of Mi Marathi Live, a Marathi daily launched by the group that also runs news channels Live India and . Mr Mishra led the newspaper’s high profile launch last month.

     

    Confirming the news, Mr Mishra, who had joined the Mi Marathi Live group in February 2015, said that he will disclose the details of project that he is likely to launch soon. “Yes, it will be in the news media space,” he disclosed. The information on his quitting was ratified by a source in the Mi Marathi Live group. Mr Mishra has worked with Diligent Media Corporation (dna) and Lokmat amongs others.

     

  • Readership habits, buying patterns and news input mediums are changing faster than you can say “circulation”.

    The Anchor: 5 changes the publication industry is seeing

    By Adarsh Mishra

     

    #1 Nowadays circulation operates on an FMCG model. As most of the companies are subscription driven, they are able to track readers and their profiles. The conventional method of circulation has undergone revolutionary changes due to subscription module and publication aspirations to achieve higher numbers in terms of ABC and IRS.

     

    #2 Circulation, which is considered a cost centre in every organization, is playing a very important role in the present media scenario as media planners are giving more importance to numbers in comparison with class.

     

    #3 In the present scenario most publications are resorting to invitation pricing which helps them to get a larger base in a shorter time. The classic example can be Delhi where publications slashed their prices in order to get higher numbers.

     

    #4 In coming days it will be vernacular publications which make more money as against English publications. The reason being people’s inclination towards their own languages and lower operating costs.

     

    #5 The government should increase the scope of FDI as it will help the publication  industry in India to grow at a faster rate and also it will help small or regional players to compete in the national arena.

     

    Adarsh Mishra is Vice President, DNA.