By A Correspondent
Dish TV has introduced a value-added service, ‘Ayushmaan Active’, in association with Dominiche Productions to offer unique and engaging content to the senior citizen viewers on both of its brands; DishTV and d2h. Available on both the platforms for 45 days starting July 16, it is a service dedicated to engage and motivate seniors and enjoy meaningful TV time.
Announcing the service, Anil Dua, Executive Director & Group CEO, Dish TV India Limited: “Being the leader in the DTH industry, we aim at providing engaging content for our viewers, irrespective of their age. Therefore, we are excited to offer the ‘Ayushmaan Active’ service, which will cater to the viewing needs of the senior citizens. This service will be a one-stop destination of all the content, which will keep our senior viewers entertained, motivated and updated. This service/ addition stands as a witness to Dish TV’s continuous drive to cater to all sections of its wide range of viewers.”
Added Adarsh Gupta, Director, Dominiche Productions: “Dominiche was founded with a vision to be the market leader in scalable genres of the future. In keeping with that strategy, our second genre after Astrology is going to cater to exclusive compelling content created with the objective of enhancing the quality of life of Senior Citizens in our country. This category is fast speeding towards being 20 percent of the population of India and growing, with no dedicated content machine catering to it.”