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Tag: Adani Wilmar Ltd

  • The film is shot in three different languages to connect with key regional audiences

    Fortune brings tech & food together in ad film by Ogilvy South

    By A Correspondent

     

    Ogilvy has unveiled its latest ad film for Fortune Oils that aims to appeal to younger audiences. The film is shot in three different languages to connect with key regional audiences.

     

    Said Piyush Pandey, Chief Creative Officer Worldwide, Executive Chairman India, Ogilvy said: “Fortune has always saluted home cooking and makers of home food. It also tries to stay contemporary and the new ad tries to capture that spirit. I am very happy that it is going to be shared with a lot of people in this country.”

     

    Added Angshu Mallick, Deputy CEO, Adani Wilmar Ltd. said: “Fortune Oil always stood by the philosophy that there is nothing like home cooked food. We found this concept fresh, engaging and it takes the brand ahead. This story puts the kitchen in the centre of the home and Fortune brand at the centre of the kitchen. We felt, in today’s time, that people will relate to this story where use of technology is very common.”

     

    Added Tithi Ghosh, Managing Partner, Ogilvy South: “There is no joy greater than eating home cooked food – is a universal insight. For the brand to be in tune with changing lifestyle codes it is important to refresh the brand’s thematic communication with stories that borrow from these new cultural codes. Tonality of the communication continues to be charming and authentic. This time the campaign has been shot in three different languages for even greater authenticity.”

     

     

  • The agency will be responsible for the media strategy, planning, buying and implementation for all the brands under AWL

    Adani Wilmar selects OMD Mudramax as its media partner

    By A Correspondent

     

    Following a multi- agency pitch, OMD Mudramax has won the media duties of Adani Wilmar Limited wherein the agency will be responsible for the media strategy, planning, buying and implementation for all the brands under AWL for the South and the East region of India.

     

    The account would be managed from the agency’s Mumbai office and will be led by Sathyamurthy Namakkal, President, OMD Mudramax & Executive Director, DDB Mudra Group and Navin Kathuria, EVP & Principal Partner, OMD Mudramax.

     

    Angshu Mallick

    Speaking on the partnership with OMD Mudramax, Angshu Mallick, Chief Operating Officer, Adani Wilmar Ltd. Said: “Increased products and new pipeline of products made us think of having multiple media agency partners, and we are happy to inform that going forward we have two leading media agencies working for our products. The HSM part will remain with Triton Communications and Rest of India (South & East) goes to OMD Mudramax. We wish all the best to both the agencies.”

     

    Navin Kathuria

    Said Navin Kathuria, EVP & Principal Partner, OMD Mudramax: “This is one more prestigious addition to our esteemed clientele. We love to work with clients who embrace agencies as their strategic partners. Working with an ambitious group like Adani Wilmar is a joy and we look forward to creating impactful business solutions through interesting customer initiatives across southern & eastern states of the country.”

     

     

  • The latest TVC shows Akshay Kumar spending time with army jawans at a camp

    Ogilvy South unveils latest campaign for Fortune Oils

    By A Correspondent

     

    Fortune Oils has released its latest campaign featuring brand ambassador Akshay Kumar. Taking forward the brand’s message, Fortune Oils’ latest TVC shows Akshay spending time with army jawans at a camp – drawing on his association and support for the Indian Army.Conceived and executed by Ogilvy South, this film celebrates the idea of home-cooked food and the emotional attachment we all have with it in a fresh and interesting story.

     

    Said Piyush Pandey Executive Chairman and Creative Director, Ogilvy South Asia: “The film continues on the theme of ‘ghar ka khana’ but  this time we use jawans as they are the ones who miss ghar ka khana for long extended periods away from home. Akshay Kumar is a good fit because he has been a Chef in his early days (before he became a Bollywood star). I am sure he will touch the hearts of people and strengthen Fortune Oils connect with the people of India.”

     

    Added Angshu Mallick, COO, Adani Wilmar Ltd: “Fortune Oils’ communications have always been about connecting with our consumers on an emotional level. So when we were considering a brand ambassador, who better than Akshay Kumar. He is popular, likeable and relatable with people across different ages. Known to be a hardworking and conscientious person, Akshay epitomises all the values that Fortune stands for and is the perfect representative for our brand.”

     

    Said Azazul Haque, CCO, Ogilvy South: “The idea of choosing Akshay Kumar as a brand ambassador came from the client and we loved it. A cooking oil brand choosing a male brand ambassador was a bold and progressive decision. Also Akshay has good credibility as a food expert because of his affiliation with world famous cookery shows and his own past with the food industry. From there the idea of him cooking for others generated. Because of his strong associations with the Indian Army, we thought a story of him cooking for the jawans, who miss ‘Ghar ka khana’ the most will make for an emotionally engaging plot.  Because ‘Ghar ka khana, ghar ka khana hota hai’ is not just a positioning, but also an emotion. The premise that one misses home cooked food when away from home is a human truth.”

     

     

  • Master Brand Award is conferred upon the brands that appeal to mass value seeker to premium set of consumers, while constantly keeping in mind a consumer-centric FMCG approach

    Fortune cooking oil wins the Master Brand Award

    By A Correspondent

     

    Mr. Angshu Mallick, COO, Adani Wilmar Ltd.receiving the Master Brand Award 2012-12 for Fortune by 2012-13

    The Fortune brand from Adani Wilmar Ltd, the leading manufacturer and distributor of cooking oils, was recognised with the Master Brand Award for 2012-13 by the Chief Marketing Officer (CMO) Council and Chief Marketing Officer (CMO) Asia. The Master Brand trophy and citation was received by Angshu Mallick, Chief Operating Officer (COO), Adani Wilmar Ltd in Mumbai.

     

    The award was presented by Dr David Forbes, President and CEO of Forbes Group, USA and Donovan Neale-May, Executive Director, CMO Council.

     

    On the occasion  Mr Mallick said, “It is an honour to be bestowed with this prestigious award and to be considered among the most trusted and preferred brands in the country. After a decade of success in the Indian market, with our relentless dedication to quality, innovation and health we continue with our commitment of bringing the best to the Indian markets.”

     

    The Master Brand Award is conferred upon the brands that appeal to mass value seeker to premium set of consumers, while constantly keeping in mind a consumer-centric FMCG approach.