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Tag: Adani Wilmar Limited

  • The commercial features brand ambassador Samantha Prabhu

    Fortune Sunlite Oil unveils new TVC

    By Our Staff

     

    Adani Wilmar Limited (AWL), one of India’s leading food and FMCG companies, has launched a new TV commercial for Fortune Sunlite Refined Sunflower Oil. The new multimedia TVC, conceptualised by Ogilvy, features brand ambassador, actor Samantha Prabhu.

     

    Commenting on the latest TVC campaign,  Mukesh Mishra, Vice President, Sales & Marketing, Adani Wilmar Limited said, “At Adani Wilmar, we place great emphasis on the nutritional value that discerning consumers seek in their grocery selections. Indian consumers have an insightful understanding of the need to change their edible oils periodically to benefit from varied nutrients and advantages. We introduce our new TV commercial, featuring brand ambassador Samantha Prabhu that aims to encapsulate the essence of Fortune Sunflower Oil – it’s not just a cooking oil; it’s a commitment to a healthier, happier life. We believe this TVC will inspire consumers to make healthier choices for their families.”

     

     

  • Adani Wilmar spotlights ‘Health Aaj Se’ campaign

    By Our Staff

     

    The 360-degree campaign will have three commercials, that will be launched across digital platforms.

     

    Adani Wilmar Limited (AWL), the food FMCG, has launched a 360-degree campaign for its latest health oil offering, Fortune Xpert Total Balance Oil. The  campaign idea, titled ‘Health Aaj Se’, is conceptualised by Ogilvy.

     

    Commenting on the campaign, Vineeth Viswambharan, Associate Vice President, Marketing & Sales, Adani Wilmar Limited said: “As India’s leading food and edible oil player, Adani Wilmar places great importance on nutritional value that consumers seek in their grocery choices. Many of our consumers today have a deep understanding of the varied nutrients present in different oils and they change their edible oils periodically to benefit from the same. We have introduced Fortune Xpert Total Balance which delivers consumers a holistic solution that combines the goodness of three powerful oils. It’s a game-changer in the edible oil segment, as Indians have become extremely health-conscious in the post-pandemic world.”

     

    https://www.youtube.com/watch?v=0dfu_9Nb1b0

  • The agency will be responsible for the media strategy, planning, buying and implementation for all the brands under AWL

    Adani Wilmar selects OMD Mudramax as its media partner

    By A Correspondent

     

    Following a multi- agency pitch, OMD Mudramax has won the media duties of Adani Wilmar Limited wherein the agency will be responsible for the media strategy, planning, buying and implementation for all the brands under AWL for the South and the East region of India.

     

    The account would be managed from the agency’s Mumbai office and will be led by Sathyamurthy Namakkal, President, OMD Mudramax & Executive Director, DDB Mudra Group and Navin Kathuria, EVP & Principal Partner, OMD Mudramax.

     

    Angshu Mallick

    Speaking on the partnership with OMD Mudramax, Angshu Mallick, Chief Operating Officer, Adani Wilmar Ltd. Said: “Increased products and new pipeline of products made us think of having multiple media agency partners, and we are happy to inform that going forward we have two leading media agencies working for our products. The HSM part will remain with Triton Communications and Rest of India (South & East) goes to OMD Mudramax. We wish all the best to both the agencies.”

     

    Navin Kathuria

    Said Navin Kathuria, EVP & Principal Partner, OMD Mudramax: “This is one more prestigious addition to our esteemed clientele. We love to work with clients who embrace agencies as their strategic partners. Working with an ambitious group like Adani Wilmar is a joy and we look forward to creating impactful business solutions through interesting customer initiatives across southern & eastern states of the country.”