MxMIndia

Tag: Adam Singolda

  • Supports more than 500 top advertisers including Lowe, eToro, AIG and KIA

    Taboola Creative reaches 2nd yr milestone

    By Our Staff

     

    Taboola, the advertising company headquartered in New York City, has announced a major adoption milestone for the Taboola Creative Shop, its global programme to help brands and media agencies execute and optimise advertising campaigns that run on its network. Since launching two years ago, more than 500 of the world’s top brands and agencies have chosen the Taboola Creative Shop to increase the impact of their Taboola campaigns, driving both brand and performance advertising goals.

     

    New customers added to the Taboola Creative Shop in 2021 include Lowe, eToro, AIG, KIA, Sciplay, MVF and ERGO.

     

    Said Adam Singolda, CEO, Taboola: “The Creative Shop continues to couple our massive reach for advertisers with insights and guidance that are unique to Taboola, resulting in clear results for brands and media agencies. Over the past 2 years, we’ve seen the Creative Shop continue to grow to serve nearly every type of modern brand, to run campaigns that are effective and drive meaningful results regardless of desired outcome. Through this program, we are grateful to be even closer partners with the world’s top brands.”

     

  • To couple contextual and demographic data with more user dimensions on readers

    Taboola announces SmartBid Dimensions for advertisers

    By Our Staff

     

    Taboola, an AI powered advertising agency headquartered in New York, has announced SmartBid Dimensions, a new “Autonomous Driving” experience for advertisers.

     

    With SmartBid Dimensions, advertisers can for the first time couple contextual and demographic data with more user dimensions on readers–data points which uniquely connect content, consumers and interests, and are sourced from Taboola’s 500 million daily active users and 30 billion annual clicks. These dimensions provide advertisers unique readership signals, powered by Taboola, that are inaccessible elsewhere.

     

    Said Adam Singolda, CEO and founder, Taboola: “It is so important to help advertisers succeed, because advertiser success is directly correlated to publishers success and it keeps the open web thriving. SmartBid is one of the most sophisticated A.I. technologies in the world, now providing advertisers an autonomous autopilot-like experience, where they can keep their hand on the wheel, but let the car drive on its own,” adding: “What is unique to Taboola from a data perspective is that we sit on a ‘curiosity graph,’ which understands what people do when they finish reading an article. This data shows a much more authentic version of consumers versus what they tell social networks about themselves. That helps SmartBid make accurate predictions, and as of now will help our advertisers to go beyond human capabilities to reach better results, while being even more hands off. I’m so proud of our algorithm teams for working hard to make our advertisers, publishers and open web successful.”

     

  • Will use its platform to drive engagement and increase revenue growth

    Asianet News Media & Entertainment partners with Taboola

    By Our Staff

     

    Taboola, a global leader in powering recommendations for the open web,  has announced an exclusive partnership with Asianet News Media & Entertainment Private Limited. Under the partnership, Asianet News will use Taboola to maximise traffic, and increase audience engagement and monetization.

     

    Said Samarth Sharma, Chief Business Officer, Asianet News Media and Entertainment: “Under our partnership with Taboola, we aim to leverage their platform to increase audience engagement, product experience and revenue. We are confident that this partnership will help us better engage with our readers across all languages more effectively and scale.”

     

    Added Adam Singolda, CEO and founder, Taboola: “We are excited to bring content recommendations, discovery and insights to Asianet’s large readership. Our technology and their scale unlocks new ways for readers to engage, while giving Asianet insights that can inform effective editorial decisions.”

     

  • Taboola launches Creative Shop for ads

    By A Correspondent

     

    Taboola has announced the introduction of The Tabool Creative Shop, a worldwide programme to help brands and media agencies execute and optimise advertising campaigns that run on its network. More than 200 brands and their media agencies across retail, CPG, automotive, financial services, and e-commerce categories have chosen the Creative Shop to significantly boost click through rates (CTR), ad viewability, return on ad spend (ROAS), and more.

     

    Said Adam Singolda, CEO, Taboola: “Testing, leaning and continually improving advertising performance is more important now than ever before. The Taboola Creative Shop is unique because it taps more than 13 years of our expertise in connecting brands with consumers to drive awareness, sales, or any metric that matters most to them. We’ve learned that consumer response to every element of an ad differs significantly over time and across marketing channels. We’re dedicated to helping brands increase their results by utilizing our deep expertise and large historical dataset.”

     

     

  • The opening of fourth global support centre and new offices in India’s tech centre mark rapid growth in the region

    Taboola expands reach across India

    By A Correspondent

     

    Taboola announced its expansion plans in India by opening up new offices in Cyber City, Gurugram, a new sales centre in Mumbai, and actively hiring 80 employees, to support the company’s operations in India and globally.

     

    The expansion follows the signing and renewing of partnership agreements with publishers including  Indian Express, The Hindu, Zee Media, NDTV, India Today Group, Times Now, MSN, IndiaTV, ABP and Dinamalar.

     

    “At Taboola, publishers come first,” said Kalli Purie, Vice Chairperson, India Today Group. “What I really like about Taboola is that they come in and work as partners, not suppliers or vendors. Once they were partners they were in our Newsroom working closely with us, always sharing what they are building and how we can use it. Taboola feels embedded in our Newsroom and that’s a great way to run a partnership.”

     

    Added Adam Singolda, CEO and Founder at Taboola:  “We are excited to be opening our fourth global support centre in India and tripling our workforce here having developed in the country with tremendous speed. We are confident that expanding our teams on the ground here will foster the strong relationships we’ve built with powerful publications in India over the past two years and will continue long into the future helping drive their engagement, revenue, and audience growth while developing new partnerships with brands to help them drive awareness and traffic.”

     

     

  • The five-year deal ties NDTV Convergence exclusively to Taboola and involves a minimum guarantee of more than Rs 300 crores for the NDTV digital arm

    NDTV & Taboola sign 5-year deal worth Rs 300 cr-plus

    By A Correspondent

     

    NDTV Convergence has inked a five-year deal with content discovery platform Taboola.

     

    The five-year deal ties NDTV Convergence exclusively to Taboola and involves a minimum guarantee of more than Rs 300 crores for the NDTV digital arm.

     

    Said Suparna Singh, CEO of the NDTV Group: “Like NDTV, Taboola operates with the user at the centre of its universe which is what makes this such a natural fit. Taboola’s energy and innovation allow us to enlarge our own goals; we share their pride and excitement in learning, redefining, and then recreating all over again.  And this deal proves that Brand NDTV remains unchallenged and the go-to for world-class companies.”

     

    The new partnership is vastly north of the last NDTV-Taboola arrangement that lasted three years and was worth INR 100 crores based on traffic projections, notes a communique.

     

    Said Adam Singolda, founder and CEO of Taboola: “The growth of the mobile internet in India is skyrocketing, and with over half a billion smartphone users, its mobile adoption is second only to China. Mobile users are continually looking for those “moments of next,” and publishers such as NDTV are well positioned to deliver a dynamic, personalized content experience to their readers. We are humbled that NDTV, our oldest and largest partner in India, has made a long-term, five-year commitment to joint innovation in this most exciting market.”