We are committed to learning about how people everywhere use our product, and making sure Facebook works for them, said Adam Mosseri, VP of Product to mediapersons at a specially convened session last week in the capital. Connecting the next billion people on Facebook means understanding these differences and building better experiences to work on all connections, devices, and regions. And these are the highlights of what he said:
Latest newsfeed architecture announcement: Over the past many months, we’ve continued to focus on efforts to improve the newsfeed for everyone regardless of device or network connection. We are now launching a new architecture so you can see less grey boxes, and more relevant stories quickly, regardless of your network connection. This new architecture allows stories to be ranked on the client after being sent from the server. We avoid spinners and grey boxes by:
1. requiring stories to have all necessary media available before rendering them in newsfeed, and
2. being able to optimise the stories in newsfeed for each session, so you can see the most relevant stories even if you’re on slow internet connections.
Facebook Media: Facebook is also where people go to discover and join conversations about news, entertainment, sports and their broader interests. With 1.7 billion people globally and more than 150 million people in India using Facebook monthly, Facebook provides an essential audience platform for content creators and we are building fast and immersive media experiences to deliver the right content to the right people at the right time.
People around the world are using Facebook to connect with news publishers, video creators, celebrities and sports.
The rapid shift to mobile is fundamentally changing the way creators and publishers can reach and engage their audiences and Facebook is innovating on the types of content that publishers can use to tell stories. Across the globe, people are using mobile devices and adopting visual language to communicate. Social TV experience is a new trend given the new age digital audience who consume content on social media platforms. Facebook plays host to a global TV conversation in part because fans enjoy discussing shows with the people who matter most to them. Facebook has also become one of the best places for TV networks and show creators to connect with and build a community of fans.
Networks and studios are now heavily relying on digital marketing pegged heavily on innovative/ engaging content. Globally 100 million hours of video are now watched daily on Facebook. Tools like Facebook Live and Mentions help celebrities express themselves authentically. Celebrities and entertainment publishers are using Facebook in creative ways, creating immersive experiences that draw people in and give them a deeper artistic experience. For example, through Facebook Live, everyone has a production studio with a built-in global audience in their pockets at all times. Similarly, Instant Articles, 360 video and autoplay video are new native surfaces that we are seeing creators and publishers embrace to build their audiences and businesses.
We always want to learn from our partners, and are committed to building products and business models hand-in-hand that deliver value to people and publishers on Facebook.
- 670 million people are connected to a News Publisher page on Facebook. A recent Pew Survey said that more than 40% of American adults find news on Facebook.
-Â The American Press Institute found that over 88% of millennials get news from Facebook, more than any other social network.
-Â Facebook is now a widely-read source for news about government and politics. According to a recent Pew study, Facebook is the second most popular source where people online get their political news (48%), second only to local news outlets (49%).
Quick stats for India:
-Â In India there are 155 million MAU, 77 million DAU, 147 million Mobile MAU and 73 million Mobile DAU (as of Q2 2016)
-Â Facebook is available in 12 Indian languages (22 official languages in India, and many more dialects)
-Â As of the end of Q2 2016, daily actives on Facebook in India had grown 22% year over year, compared to a 17% increase in daily actives on Facebook worldwide.
-Â Â Not including Likes, more than 50% of the reactions used in India are Love, and more than 30% of Reactions used in India are Haha
Entertainment:
-Â 1 billion people are connected to a public figure on Facebook.
- 17 of the top 20 public figures (8 of the top 10) on Facebook are entertainers. Today, thousands of public figures across verticals — sports, entertainment, news media and more — use Facebook to easily connect with their fans and each other.
- With the largest and most diverse community of entertainment fans in the world, Facebook is the best place for the entertainment industry to personalize and scale their campaigns to reach a global audience — from promoting a new movie or show, to releasing a music video or making an awards season push.
Sports
- Facebook brings together the world’s largest community of sports fans.
650 million people around the world are connected to at least one sports Page (league, team, athlete, sports media) on Facebook.
-Â Facebook is where the largest real-time social media audience comes together to talk about sports’ biggest moments.
277 million people had 1.5 billion interactions on Facebook about the Rio 2016 Summer Olympic Games.
-Â Facebook helps athletes, teams, leagues and media connect with a global audience of sports fans and achieve their business goals.
News
-Â For journalists and publishers, Facebook is a valuable place to engage with their readers.
- We’re building fast and immersive media experiences to make news discovery better for people and publishers — from Instant Articles to Live and 360 video.
– Facebook is a technology company.We know that people are coming to Facebook to get their news and we take our role in the media ecosystem seriously.
We’re working closely with our media partners and listening to their feedback to help them monetise their content and build their businesses.
We have to make this work for publishers so we can deliver value to them and to everyone on Facebook.