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Tag: Activa 125

  • The campaign aims to promote new class leading features of Activa 125

    Honda unveils unique ad proposition for Activa 125

    By A Correspondent

     

    Honda Motorcycle and Scooter India Pvt. Ltd. has launched its latest campaign – ‘Sau mein se sava sau’ for the new Activa 125. The campaign is conceptualised by Dentsu One.

     

    Said Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India: “The purpose of this campaign is to showcase the new segment leading product features and reiterate trust of brand ’Activa’. With more than a million users, Activa 125 is synonymous to smartness, sensibility and strength. The power & torque of Activa 125 provides enhanced confidence to the customers especially on hilly roads.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “If you belong to a good family, you will have good genes. That is the key insight we have taken to build communication for the campaign. Activa 125 hails from the family of Activa. The product scores 125 per cent in every aspect and that is why the expression ‘sau mein se sava sau! Shooting the film in a cable car was very challenging but we are very excited to see the final outcome.”

     

     

  • Developed by Asatsu DK Fortune (ADK), the campaign is now on air across TV channels and digital media

    Honda unveils latest campaign for Activa 125

    By A Correspondent

     

    Honda Motorcycle & Scooter India Pvt. Ltd. has released the latest TVC for the ‘Frontastic’ Activa 125 automatic scooter. The‘Make life 1-2 ka 5!’ campaign celebrates how today’s young professionals maximize the excitement in their life with powerful Activa 125. Developed by Asatsu DK Fortune (ADK), the campaign is now on air across popular TV channels and digital media.

     

    Said Yadvinder Singh Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd: “The Honda brand is today synonymous with scooterisation. When we launched Activa 125 in 2014, the key communication objective was to showcase how Indian customers could now Step Up in life with Activa 125 (which was then India’s first 125cc automatic scooter). With the new ‘Make Life 1-2 Ka 5’ campaign, Honda is strongly communicating its 125cc advantage to the TG i.e those ambitious young working professionals who want to make a powerful style statement on the go.”

     

    Added Subroto Pradhan, Managing Partner, ADK Fortune Communications: “Today’s young professionals don’t want to be stereotypical. Constantly looking for newer trends, they love to make a statement with what they ride. Especially when it is a ‘frontastic’ stylish looking scooter-The Activa 125.”

     

  • The TVC showcases how Honda is carrying forward the legacy of brand Activa by further strengthening and expanding its foothold through the new two-wheeler in a hitherto unexplored 125 cc sub-segment

    Honda unveils new campaign for Activa 125

    Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has commenced its new Ad campaign titled ‘Step-up’ for its latest entrant in the ATSC (Automatic Scooters) category- Activa 125. The TVC has been created by Dentsu Marcom and is running on air across channels. The new TVC showcases how Honda is carrying forward the legacy of brand Activa by further strengthening and expanding its foothold through the new two-wheeler in a hitherto unexplored 125 cc sub-segment.

     

    The objective of the campaign was to build on the legacy of Activa, and position the newest launch Activa 125 as the undisputable choice for the ‘nicest people’ who have not just progressed in life, but also created a lot of goodness and niceness with every step up in life.

     

    “Honda, the undisputed leader in 100-110 cc sub-segment of the ATSC segment, now aims to further strengthen the legacy of brand Activa with the new Activa 125. It delivers superb power and exciting pickup. Activa 125 comes with HET – Honda Eco Technology that gives it a world class mileage. Other exciting features- metal body, digital meter and telescopic suspension allow customers to step up with style in life like never before,” shared YS. Guleria, Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd.

     

    “Owner’s pride is known to cause neighbour’s envy. But we realised there are exceptions. We applaud and feel happy for people who are nice and cheerful. When we were briefed on the new 125cc more powerful, more stylish variant of the iconic Activa scooter of Honda, we thought it’s a clear story of upgrade. So instead of going the regular path of envy, we zagged,” shared Titus Upputuru, NCD Dentsu Marcom.

     

    “There comes a time when one simply basks in the glory of a journey well-travelled, of a life well lived. It isn’t flash or pomp or pageantry that matters. Instead, there’s a confident assertion of one’s identity that’s evident to all those around.  And a perfect partner for all such people is the Activa 125. Step Up to greater power, the fantastic legacy of India’s largest scooter brand and let the world celebrate as you ride on,” said Anand Murty, VP Planning- Dentsu Marcom.