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Tag: ACT Responsible

  • Get together for The Good Report Ranking to promote sustainability

    Warc & Act Responsible collaborate for best campaigns

    By Our Staff

     

    Warc, the global marketing insights company, and publisher of the Warc Rankings and Act Responsible, the international non-profit association and largest source of the world’s best ads for social and environmental issues, have collaborated for The Good Report, a ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.

     

    The Good Report is compiled by ACT Responsible, the international non-profit association and largest source of the world’s best ads for social and environmental issues, in collaboration with WARC, the global marketing insights company, and publisher of the WARC Rankings.

     

    A total of 1,259 campaigns produced by 796 agencies for 1,000 advertisers (non-profit, public sector, and commercial brands) across 80 markets were evaluated for this latest Good Report.

     

    Of the top 40 campaigns featured in The Good Report 2021, 21 are for non-profits, 15 for commercial brands (including two produced in collaboration with non-profits) and four for public sectors. A total of 45 agencies (34 are from networks and 11 are independent agencies) across 21 markets are represented.

     

    The top 25 agencies are made up of four independent and 21 networked agencies covering a total of 16 markets. Of the top 20 networks, three are independent and 17 are owned by holding companies. The top ten brands include six non-profits and four for-profit.

     

    The Good Report 2021 top ranked campaigns and companies promoting good are:

     

    Campaigns

    #1 Boards of Change, FCB Chicago/FCBX Chicago, City of Chicago

    #2 The Hiring Chain, Small New York, CoorDown

    #3 Water Light, Wunderman Thompson Bogotá, E-Dina Energy

    #4 True Name, McCann New York, Mastercard

    #5 Made to Make a Difference, Saatchi & Saatchi Melbourne, The Royal Australian Mint

     

    Agencies

    #1 Publicis Conseil, Paris

    #2 FCB Chicago

    #3 FCB Ulka Mumbai

    #4 Wunderman Thompson, Bogotá

    #5 Small, New York

     

    Networks

    #1 FCB

    #2 McCann Worldgroup

    #3 TBWA\Worldwide

    #4 Havas Group

    #5 Publicis Worldwide

     

    Advertisers

    #1 WWF

    #2 City of Chicago

    #3 CoorDown

    #4 E-Dina Energy

    #5 Mastercard

     

    Countries

    #1 United States

    #2 France

    #3 Brazil

    #4 United Kingdom

    #5 Australia

     

    Said Hervé de Clerck, ACT Responsible Dream Leader: “With the Good Report, ACT Responsible continues its mission of promoting, inspiring and uniting the communications industry for the greater Good. We truly believe advertising has a major role in educating and promoting good to help make the world a better place and we are proud to celebrate this work every year. Producing The Good Report with the collaboration of the WARC Rankings team is a great privilege.”

     

    Added David Tiltman, SVP Content, WARC: “Creativity as a force for positive change has never been more important. WARC is delighted to collaborate with Act Responsible to continue shining a light on the agencies, brands and NGOs that are creating breakthrough ideas that not only matter to society but can change behaviour.”

     

  • A collaboration between ACT Responsible and WARC Rankings

    The Good Report celebrates best campaigns for social responsibility

    By A Correspondent

     

    ACT Responsible, the international non-profit association and global source of the world’s best ads on social and environmental issues, in collaboration with WARC, has come up with The Good Report, aranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.

     

    A total of 827 campaigns produced by 534 agencies for 685 advertisers from 74 countries were evaluated for this latest Good Report. The Good Report ranking is created by combining the industry’s recognition of the best performing campaigns as tracked by the WARC Creative 100, with the promotional effort behind the campaigns and the general public’s recognition from public votes organized by ACT Responsible.

     

    Of the 40 campaigns featured in The Good Report 2018, 27 are for NGOs, institutions and foundations and 13 are for commercial brands. The Top 25 agencies are made up of six independents and 19 networked agencies. In the top 19 Networks list there are three independent networks and 18 networks owned by holding companies; and the top ten Advertisers include eight NGOs/Institutions and two for-profit companies.

     

    Said Hervé de Clerck, Leader, ACT Responsible: “With The Good Report, ACT Responsible continues its mission of promoting, inspiring and federating the communications industry for the greater Good. We truly believe advertising has a major role in educating and promoting good to help make the world a better place and we are proud the celebrate this work every year. Producing The Good Report with the collaboration of the WARC Rankings team is a great privilege.”

     

    Added David Tiltman, Head of Content, WARC: “Whilst purpose-driven campaigns are playing a key role in today’s brand marketing, Act Responsible, together with Gunn Report, have been shining a light on communications for good causes for nearly two decades. Following the recent rebrand of the Gunn Report to WARC Rankings, WARC is delighted to continue this collaboration.”

     

     

    Most successful Campaigns promoting good causes 2018:

    #1 Trash Isles, AMV BBDO London, LadBible and Plastic Oceans Foundation

    #2 Prescribed to Death, Energy BBDO Chicago, National Safety Council

    #3 No Conditions Apply – Sindoor Khela, FCB Ulka Mumbai, The Times of India

    #4 Destination Pride, FCB/SIX Toronto, PFLAG Canada

    #5 Touching Masterpieces, Geometry Prague, NeuroDigital for National Gallery of Prague

     

    Most successful Agencies promoting good causes 2018

    #1 BBDO New York, USA

    #2 AMV BBDO London, UK

    #3 Colenso BBDO Auckland, New Zealand

    #4 la chose, Paris, France

    #5 J. Walter Thompson New York, USA

     

    Most successful Networks promoting good causes 2018

    #1 BBDO Worldwide

    #2 FCB

    #3 J. Walter Thompson Worldwide

    #4 McCann Worldwide

    #5 Havas Group

     

    Most successful advertisers promoting good causes 2018

    #1 Amnesty International

    #2 WWF

    #3 Greenpeace

    #4 Procter & Gamble

    #5 Plastic Oceans Foundation