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Tag: ACT Fibernet

  • Reveals 52% increase in the consumption of the highest bandwidth

    Act Fibernet State of Internet Report

    By Our Staff

    Act Fibernet, the fibre broadband internet service provider, has released its two-year State of the Internet report highlighting internet usage and data consumption trends in India between January December 2022 and November 2023.

    The findings from across 24 cities have further revealed a significant 52% increase in the consumption of the highest bandwidth. While average data used per month has increased by 25%, average downloads per month have increased by 27% in the last two years. With people returning to the office, the new prime time for internet consumption at home is 8 pm to 11 pm.

    Said Dr Sarath Kumar, CTO, Atria Convergence Technologies Ltd “I am thrilled to present Act Fibernet’s State of the Internet report, capturing the dynamic landscape of digital transformation in India from January 2022 to December 2023. As the workforce gradually returns to offices, the data consumption habits have shifted towards later evening , peaking from 8 pm to 11 pm. At ACT Fibernet, we are proud to be at the forefront of India’s digital evolution, empowering individuals and businesses with robust and high-speed connectivity. The insights from this report not only reflect the current trends but also guide us in shaping the future of internet services to meet the evolving needs of our users.”

     

  • Launches new brand logo and tagline

    ACT Fibernet unveils new brand identity

    By A Correspondent

     

    Atria Convergence Technologies’ ACT Fibernet has launched its new brand identity with the unveiling of the logo and tagline ‘Feel the Advantage’. The rebranding initiative is a strategic component of Act Fibernet to becoming the most admired in-home entertainment and interactive internet services provider in India.

     

    As part of the activity, ACT Fibernet will partner with content partners like Zee 5 and Sony Liv amongst others to strengthen its content offerings. Within the next six months, ACT Fibernet plans to launch its broadband internet connection plans in multiple cities across North and West India, thereby expanding its footprint in the country. The company will also be launching a 24×7 call centre and a unified call centre number to address customer queries in real time.

     

    Speaking on the launch, Bala Malladi, CEO, Atria Convergence Technologies (ACT) Ltd said: “We have always believed in providing our customers the best solutions through our products and services. Today, consumer needs and usage behavior is continuously evolving. Newer technologies are constantly being adopted and becoming mass-scale by the day, be it streaming or gaming or smart homes. It is therefore our responsibility to work in conjunction with the rapidly evolving customer’s expectations and find feasible ways to serve them. We strongly believe that our new brand identity reflects this value and commitment we have towards our customers.”

     

     

  • It offers services under Fibernet, Digital TV & HD TV and has a subscriber base of 1 million plus customers

    Lowe Lintas Blr is ACT Fibernet’s creative agency

    By A Correspondent

     

    Leading Internet Service Provider, ACT Fibernet has appointed Lowe Lintas Bangalore as its creative agency. The agency has been mandated to offer integrated creative solutions to promote the company’s popular Fibernet & Digital TV offering.

     

    Bala Malladi

    ACT Fibernet is among the leading internet service providers and is also the first company in India to offer broadband through Fiber optics technology. It offers services under Fibernet, Digital TV & HD TV and has a subscriber base of 1 million plus customers.

     

    Commenting on the appointment, Bala Malladi, CEO, ACT Fibernet said, “As ACT is moving towards a journey of becoming a national brand in the broadband space, it is important to partner with the agency who shares its vision. ACT is looking forward to its partnership with Lowe Lintas Bangalore to add value to the brand in taking it to the top and building a strong emotional connect with its customers.”

     

    GV Krishnan

    GV Krishnan, President, Lowe Lintas Bangalore commented: “In markets where they operate, ACT already has a cult following that thrives on its fast internet connectivity. Today, as they foray into newer markets across the country, we are extremely proud to be their communications partner. We are looking forward to doing some effective and famous work.”

     

    ACT is headquartered in Bangalore and is spread across several towns and cities of Karnataka, Andhra Pradesh & Tamil Nadu. Pioneers in Fiber-To-The-Home technology in India, ACT provides broadband on Optic Fiber, designed to carry vast amount of Information at speed ranging from 1 Mbps to 1 Gbps. ACT is currently the 4th largest ISP In the wired broadband category and the largest non-telco ISP in the country.

     

  • The objective was to make each and every household in the target cities aware of the ACT Fibernet brand through one media or the other

    Post rebranding, ACT Fibernet undertakes massive outdoor promotion activity

    By A Correspondent

     

    ACT Broadband, now ACT Fibernet, the fourth largest internet service provider in the country, undertook a high decibel, three-month OOH campaign to promote the company’s new brand identity. The campaign, executed in Bangalore, Chennai and Hyderabad, is designed to introduce the new brand name to consumers, and also to project the ‘fastest’ internet service that the company offers to users.

     

    The campaign has been deployed on various properties available in different cities that include hoardings, metro pillars and BMTC bus panels in Bangalore. The company maintains that the objective was to make each and every household in the target cities aware of the ACT Fibernet brand through one media or the other.

     

    Commenting on the OOH campaign, Bala Malladi, CEO, ACT Group, said, “OOH is part of a 360 degree campaign that we are executing to announce the launch of our new brand – ACT Fibernet. The campaign has been designed keeping in mind two key objectives – to announce the brand change from ACT Broadband to ACT Fibernet and to establish the positioning of the new brand, which is “incredibly fast” internet. Lending further credibility to the brand positioning and the messaging is our newly launched portfolio of incredibly high speed plans in the range of 20 to 80 Mbps.”

     

    With an aim to break the clutter, the activations have been rolled out in extremely novel and unique ways. The key touch-points covered as part of the activation engage college students, working professionals at corporate parks and shoppers at malls. Another unique feature of the activations was the digital integration which amplified the participation and overall effect of the campaign multi-fold.