MxMIndia

Tag: Acko

  • To be led by RJ Mallishka

    Red FM collaborates with Acko to #WelcomeChange in Mumbai

    By Our Staff

     

    93.5 Red FM has collaborated with Acko India to celebrate a ‘Welcome Change’ in Mumbai. The campaign is aimed to acknowledge changes that have made Mumbaikars’ life easier, better, simplified, richer in experience, and added value to the overall quality of life.

     

    Led by RJ Malishka on her show Morning No.1, the campaign will run in three phases to praise the spirit of Mumbai.  Speaking on the collaboration, Nisha Narayanan, Director & COO, Red FM & Magic FM, said, “Collaborations are ruling out the unilateral approach to businesses. Therefore, in the current ecosystem, partnerships are going to be a determining factor for overall business growth. We are delighted to join forces with ACKO Insurance to upscale the impact of business and get higher visibility to their pragmatic vision. We look forward to being the platform for the sovereign good of the Mumbai city.”

     

    Commenting on the association with Red FM as a part of the larger campaign, Varun Dua, Founder, Acko, said, “Mumbai holds a special place in our hearts as Acko was born here. We chose Mumbai to launch our new brand proposition of ‘Welcome Change’ not only because Mumbai is a strategic market for ACKO but also for the fact that the city has undergone a transformation and has become an example of positive change. We are honored to pay homage to the city and are excited to partner with Red FM, a channel that embodies the spirit of Mumbai. With its exciting and innovative content, we’re sure to strike a chord with the listeners and highlight our proposition of welcome change among them.”

     

     

  • To lead newly created content division

    Acko Tech appoints journalist Siddharth Vinayak Patankar as CCO

    By Our Staff

     

    Acko Tech announced the appointment of journalist and anchor Siddharth Vinayak Patankar as its Editor-in-Chief and Chief Creative Officer.

     

    As Chief Creative Officer, Patankar will lead Acko Tech’s newly created content division and create an end-to-end content platform for the wider audience. He will be responsible for the overall content strategy to build brand love to connect with the audience through engaging and educative content. The new content division’s first play will be in the automobile and technology spaces, where Siddharth will also be Editor-in-Chief.

     

    Said Varun Dua, Founder of ACKO: “We are thrilled to have Siddharth join our team. His extensive background in crafting strategic content platforms, in-depth understanding of the auto industry, and comprehension of consumer behavior and expectations make him a valuable asset to our team. With Siddharth’s leadership, we are confident in our ability to develop a robust content strategy that will enable us to create engaging and educational content across various platforms and formats.”

     

  • Highlights that 'Welcome Change' is at the heart of everything they do

    Acko General Insurance unveils new marketing campaign

    By Our Staff

     

    Acko General Insurance unveils its new marketing campaign.

     

    Starting with Mumbai, the hyperlocal campaign salutes the positive changes that the city has seen over the years and highlights that “Welcome Change” is at the heart of everything they do. Changes like zero commission pricing and stress-free claims provided with zero paperwork are loved and welcomed by customers. In addition, the company firmly believes in constantly redefining the way people think of and experience complex financial decisions like insurance through technology.

     

    Giving a deeper insight into the Campaign, Ashish Mishra, Executive Vice President – Marketing, ACKO, said, “Empathy towards customers and the recognition that they deserve better than the traditional approach to insurance is at the core of everything we do. This empathy is reflected in our innovative way of thinking and doing things. Mumbai, the city where ACKO was born, is our first market where we are bringing this philosophy to life through our campaign by showcasing all the positive changes that the city has witnessed.”

     

  • The campaign revolves around how Acko has transformed the critical car insurance purchasing process

    Leo Burnett Orchard executes latest ad film for Acko

    By A Correspondent

     

    Online general insurance brand Acko has launched its latest marketing campaign. Conceptualised and created by Leo Burnett Orchard, the campaign revolves around how Acko has transformed the critical car insurance purchasing process into one that’s quick, easy and fits one’s budget.

     

    Said Kavita Chowkimane – VP Marketing at Acko: “Consumers are bombarded with too many choices today. They want to pick the best one but at the same time, avoid the cognitive load when it’s not worth the hassle. Our campaign is inspired by the thought of simplifying this decision for the value-conscious but time-poor consumer. Buying an insurance policy does not need to be such a taxing process & we think Acko is definitely a no-brainer choice.”

     

    Added Prashanth Challapalli, COO, Leo Burnett Orchard: “The relationship between a man and his car is a fascinating one. Irrespective of how much the car costs, you care for it and also take it for granted. Anything that is critical to the everyday running of the car is always a priority. Anything that is under the hood is taken for granted and usually becomes hassle to get done. Our story is a classic argument between a car that is upset at being taken for granted and the guy who is trying his best to remedy a bad situation.”

     

     

  • Gozoop is entrusted with the task to establish a scalable platform agnostic Customer Experience Team (CET) for Acko

    Gozoop bags Acko’s digital CRM mandate

    By A Correspondent

     

    Gozoop has won the digital CRM mandate for Acko, a digital-first insurance provider, following a multi-agency pitch.

     

    Said Acko’s Janani Viswanathan: “As a brand, it is important for Acko to connect with our audience. Listening to customers and responding to them in a timely manner will help in building a brand that people trust and can rely on. Digital platforms play a key role in this and with Gozoop we intend to engage with our customers more effectively.”

     

    Commenting on the win, Ahmed Aftab Naqvi, CEO and Co-Founder, Gozoop added: “In today’s time, a brand’s ability to build lasting relationships with its customers depends on how it services them across platforms with a quick, effective and personalised solution to meet their needs. Gozoop has the best-in-class tools and processes along with an experienced team to deliver the same. We are confident of creating some ‘WOW’ moments for Acko in this journey to continuously improve the customer experience.”