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Tag: Acko General Insurance

  • Highlights that 'Welcome Change' is at the heart of everything they do

    Acko General Insurance unveils new marketing campaign

    By Our Staff

     

    Acko General Insurance unveils its new marketing campaign.

     

    Starting with Mumbai, the hyperlocal campaign salutes the positive changes that the city has seen over the years and highlights that “Welcome Change” is at the heart of everything they do. Changes like zero commission pricing and stress-free claims provided with zero paperwork are loved and welcomed by customers. In addition, the company firmly believes in constantly redefining the way people think of and experience complex financial decisions like insurance through technology.

     

    Giving a deeper insight into the Campaign, Ashish Mishra, Executive Vice President – Marketing, ACKO, said, “Empathy towards customers and the recognition that they deserve better than the traditional approach to insurance is at the core of everything we do. This empathy is reflected in our innovative way of thinking and doing things. Mumbai, the city where ACKO was born, is our first market where we are bringing this philosophy to life through our campaign by showcasing all the positive changes that the city has witnessed.”

     

  • To push brand across the country

    Dentsu Webchutney wins mandate for Acko GI

    By Our Staff

     

    Dentsu Webchutney has won the social media mandate for Acko General Insurance.

     

    Said GD Prasad, Vice President, Dentsu Webchutney: “In a short time, Acko has established itself as a disruptive brand that every player in the category will soon follow. To partner with them, is to take another step into the deep end of the impact of digital technologies. We have the enviable chance to build a brand whose actions are aligned with its values. We will continue to push the bar for them in what has turned out to be a year of fantastic partnerships with disruptive new brands for Dentsu Webchutney.”

     

    Speaking on the partnership, Ashish Mishra, Executive Vice President-Marketing, Acko General Insurance added: “We are absolutely thrilled to be joining forces with Dentsu Webchutney. Partnering with them to lead our charter on digital marks the beginning of a journey that is filled with intent and backed by action. We are certain that Dentsu Webchutney, with their nuanced understanding of the digital landscape, will fuel our vision to be the country’s most loved general insurance brand.”

     

  • Wavemaker will manage offline and online media for Acko General Insurance

    Wavemaker wins mandate for Acko General Insurance

    By A Correspondent

     

    Wavemaker has won media duties for Acko General Insurance. Wavemaker will manage the offline and online media for the insurance company.

     

    Said Varun Dua, CEO, Acko: “We are excited to partner with Wavemaker. They bring in years of experience and expertise in building brands. Team Wavemaker impressed us with their approach and on the ground diverse team support. Our focus will be to learn from best practices while driving innovation through multiple experiments across different media avenues and formats of communications.”

     

    Added Jagjeet Harode, Head of Business, Acko: “We are delighted to partner with Wavemaker in the journey to create brand Acko. They bring in the required balance of buying expertise and adaptability to support us. Looking forward to some industry first innovations to reach consumers in a more personalised manner.”