MxMIndia

Tag: Achal Shah

  • Remit2India is the direct-to-consumer brand of Nyuvo

    Lowe Lintas awarded creative duties of Remit2India

    By A Correspondent

     

    Online money transfer service Remit2India has awarded its creative mandate to Lowe Lintas as part of its plans to re-launch in markets across the world. Remit2India is the direct-to-consumer brand of Nyuvo, which in turn is now owned by Finablr and the U.A.E. Exchange Group.

     

    Said Achal Shah, Chief Business & Marketing Officer for Nyuvo: “We are a global, digital, direct-to-consumer business that enjoys a strong brand affinity with the Indian Diaspora. With the changing market dynamics that increasingly focus on the transactional aspect of the business, we wanted to couple our significantly improved proposition with a strong messaging campaign that talks about how we are more than just about getting money transferred across the globe. Given Lowe Lintas’ impressive track record, we are looking forward to together creating something that’s totally fresh and communicates our values and proposition to our Global Indian audience across the world.”

     

    Added Raj Gupta, CEO – Lowe Lintas: “We are delighted with this association to work with a global fintech company. In today’s digital age consumers however far and apart, have collective clusters which are emotionally and culturally driven by their roots. For us addressing this tribe of global Indians through a digital-first approach is an interesting challenge, be it their identity or their communication.”

     

     

  • The agency won the account following a multi-agency pitch

    TimesOfMoney assigns digital mandate to Isobar

    By A Correspondent

     

    TimesofMoney (Remit2India and Klinnk) has appointed Isobar, the full-service digital agency from the Dentsu Aegis Network, as their digital agency. The agency won the account following a multi-agency pitch.

     

    Achal Shah

    Sharing his thoughts on the association, Achal Shah, Senior Vice-President & Head – Marketing at TimesofMoney said, “We have been in the pure-play digital cross-border business for 15 years now. Given our objective of reaching out to global ethnic communities, digital has always been our primary medium of communication. With our services now catering to newer audiences like the Chinese, Filipinos etc in the US, UK and Australia, it was imperative for us to get the right digital media partner who had a global presence combined with the local expertise.”

     

    Shamsuddin Jasani

    Shamsuddin Jasani, Managing Director, Isobar India, “We are very happy to be associated with TimesofMoney. We are always looking at experiences across different sectors and different types of clients and this win adds a very important category of money remittance to our ever expanding repertoire.”

     

    “We recently instituted a focused business development unit to go after interesting brands. This win is just the beginning of many more to come. TimesofMoney is an interesting category and teams are excited to create innovative and creative work for them,” he added.

     

    TimesofMoney is the leading digital payments and remittances service provider catering to retail and institutional clients in India and across the globe. TimesofMoney’s bouquet of services includes retail online remittances (Remit2India & Klinnk), white-labelled remittance platforms (Payce), customized mobile wallet solutions (Movit) and online payment gateway solutions (DirecPay).