By Our Staff
Denim brand Lee has onboarded Sara Ali Khan as its brand ambassador. It has also launched a new brand campaign titled ‘Lee: Home of the Real Denim’ that aims to enhance Lee’s reputation as the preferred denim brand for younger audiences.
Commenting on the campaign, Nitin Chhabra, CEO, Ace Turtle, tech-native retail company, said: “We are delighted to have Sara Ali Khan as the brand ambassador of Lee in India. Sara embodies the spirit of Lee with her authenticity and flair. Lee’s legacy extends to over a century combining the heritage of denim with the contemporary ethos of embracing one’s true self. We are confident that the campaign will help to build on Lee’s brand equity and help us drive more customers to our retail stores and online channels. We aim to significantly grow Lee’s business in India by the end of the current fiscal year.”