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Tag: Accenture Interactive

  • Evolving attitudes toward digital & brands will fuel next creative revolution, notes Accenture report

    7 ideas that will shape nextgen of experience

     

    Facing an explosion of digital clutter resulting from two decades of rapid technology growth and innovation, people and organizations are rethinking what they really want, says a new report by Accenture. A fundamental re-examination of what people want and value is ushering in a new design ethos that puts human value back at the center of innovation. Accenture Interactive’s annual Fjord Trends 2019, presents what’s ahead for the future of business, technology and design.

     

    According to the report, years of organisational investment in innovation have left customers feeling inundated and overwhelmed, straining the demands on our time and attention. Whereas once we craved the novelty, excitement and instant gratification, we now crave more quiet and meaning in a noisy world. People and organizations are doing some soul-searching about what they really value, rejecting products and services that don’t meet their needs – in effect, changing the nature of our relationships with technology and brands.

     

    “Digital is facing a big spring cleaning: a time when we decide whether something still has value and relevance to our lives,” said Mark Curtis, Fjord’s co-founder and Chief Client Officer, adding: “Digital is now so widely adopted that its novelty has worn off. In their attempt to declutter, people are being more selective about which products and services they incorporate into their daily lives, choosing to disconnect, unsubscribe or opt-out if the value exchange is not mutual. Never before has the responsibility of design been more important.”

     

    This mindset shift has major implications – and creates massive opportunities — for organizations and for customer experience, says the report. It’s time to take stock and rethink products, services, and experiences that people actually want and value.

     

    “Winners in 2019 will be those organizations that provide a sense of value and relevance not only to individuals, but also to the world,” said Brian Whipple, CEO of Accenture Interactive. “Value creation will not come from simply growing bigger, but by being better. Consistent with our mission to create, build and run the best customer experiences for our clients, we believe this year’s trends support our guiding principle that the best experiences are those that make people’s lives better, more productive, and more meaningful.”

     

    Fjord Trends 2019 examines seven trends expected to shape the next generation of experience and offers actionable advice for organizations to prepare for the opportunities ahead:

     

    1. Silence is Gold:Feeling overwhelmed has become a health issue. By embracing mindful design, brands must find ways to make themselves heard by consumers who crave quiet in a noisy world.

    2. The Last Straw?: Enough talk. People expect products and services to have built-in sustainability, or they’ll reject those that don’t.

    3. Data Minimalism: People and organizations disagree on the value of personal data. Is transparency the key to bridging the gap?

    4. Ahead of the Curb:From electric scooters to drones, urban mobility has turned cities into free-for-alls. It’s time to combat the clutter with unified ecosystems that meet real-time needs.

    5. The Inclusivity Paradox: 2018 was a wake-up call to listen to a variety of voices. But how do we design for all without inadvertently excluding others? Stop thinking of people as types and start adopting a mindset mentality.

    6. Space Odyssey: Work and retail spaces need a digital makeover. It’s time to rethink our approaches and tools for designing spaces.

    7. Synthetic Realities:We live in a new world in which reality is crafted and synthetic. With face-swapping and voice simulation creating more believable synthetic realities, companies must work out how to capitalize on it — and manage risk.

     

    “The opportunities for meaningful and mindful design to revolutionize a number of areas are greater now than we’ve seen in years,” Curtis said. “We’re on the cusp of a creative revolution: the opportunity to rethink our products and services in order to take care of the world we live in, as well as the people in it.”

     

    Fjord Trends 2019 draws upon the collective thinking of Fjord’s 1,000+ designers and developers in 28 studios around the world. The annual report is based on first-hand observations, evidenced-based research and client work. To read the report, visit: trends.fjordnet.com and follow the conversation on Twitter with #FjordTrends.

  • The analysis is based on an evaluation of more than 600 agencies, networks and companies

    Accenture Interactive named largest digital network by Advertising Age

    By A Correspondent

     

    So which is the largest digital advertising network in the world? Advertising Age magazine has named Accenture Interactive as that in its Agency Report 2018. This is the third consecutive year in which Accenture Interactive was ranked the largest digital network worldwide. The analysis is based on an evaluation of more than 600 agencies, networks and companies.

     

    Notes a communique: Accenture Interactive reported the highest worldwide revenue of any digital network, at $6.5 billion for Accenture’s fiscal year 2017 (ended August 31, 2017), reflecting year-over-year growth of 35 per cent.

     

    Said Brian Whipple, global head of Accenture Interactive: “Brands today are built by a series of interconnected experiences consumers have with a company across multiple, increasingly digital, channels. Our model is purpose-built on assembling the right mix of digital and business transformation skills to deliver the best customer experiences on the planet. I’m extremely grateful to our clients and team who deserve all the credit for this success.”

  • Fjord Trends takes a provocative look at the developments to watch for in 2018, according to Fjord, design and innovation from Accenture Interactive

    Accenture identifies emergent trends via ‘Fjord Trends’ study

    By A Correspondent

     

    Accenture has released Fjord Trends 2018, its 11th annual report examining seven emergent trends expected to impact business, technology and design in the year ahead.

     

    “Each of our 2018 trends is born out of a fundamental tension – be it a shift, a collision or a parting of ways,” said Mark Curtis, co-founder and chief client officer at Fjord. “Digital versus physical, human versus machine, centralized versus decentralized, speed versus craft, automation versus control, traceability versus anonymity. Winners in 2018 will be those who best navigate these tensions and seize the opportunity to collectively design the world we’ll be living in.”

     

    Fjord Trends 2018 suggests how organisations can navigate these currents and design for positive change. It examines seven trends expected to shape the next generation of experiences:

    – Physical fights back: Digital has had the limelight long enough – there are two brand experience headliners now. The time has come to blend the digital with the physical.

    – Computers have eyes: As well as comprehending our words, computers now understand images without any help from us. Imagine the exciting possibilities for next-generation digital services.

    – Slaves to the algorithm: How do you design a marketing strategy to win over the algorithms – immune to conventional branding efforts – that sit between brands and their customers?

    – A machine’s search for meaning: A.I. might change our jobs, but need not eliminate them. We can – and should – design our collaboration with the machines that will help us develop.

    – In transparency we trust: Blockchain has the potential to create transparency that will clear the fog of Internet ambiguity, regain lost trust, and repair relationships with the public.

    – The ethics economy: Organisations are feeling the heat to take stands on political and societal hot button issues, whether they want to or not. And consumers are speaking with their dollars, choosing brands that align with their core beliefs.

    – Design outside the lines: Design’s rapid ascendancy and newfound respect within organizations is a win for all. But, in a world in which everyone thinks they’re a designer, today’s practitioners need to evolve – how they work, learn, and differentiate themselves – if they are to continue having impact.

     

    Said Baiju Shah, global co-lead, Fjord and managing director, Accenture Interactive: “We believe this edition of Trends will provoke and inspire but, above all, provide actionable advice for organizations to prepare for the opportunities ahead. Many of the thorny questions ahead of us revolve around human-machine interactions, the consequences of which will be profound for individuals, society and organisations of all kinds. As digital fades from being stand-alone to being embedded in our physical world, our relationships with everything around us will be redefined.”