MxMIndia

Tag: ACC Cement

  • This includes ACC Cement, Ambuja Cement, ICICI Securities and others

    Havas Media adds new biz worth Rs 500+ crore

    By Our Staff

     

    Havas Media Group India’s Mumbai office has reported a growth of 150% in 2020-2021, on the back of more than 15 new account wins.

     

    This includes ACC Cement, Ambuja Cement, ICICI Securities, De Beers Forevermark, Wai Wai, Gitam University, Dr Reddy’s, OZiva, and several others. In addition, the agency reports “tremendous growth” on the back of key clients like Tata Motors and TVS Eurogrip and their increased media spends even in 2020. In total, Havas Media Mumbai has added a total billing of Rs 500+ crore in 2020-2021.

     

    Rana Barua
    Rana Barua

    Said Rana Barua, Group CEO, Havas Group India: “Despite the market challenges, in the last 15 months we stuck to our task, defined our vision and kept investing in both our talent and product. In 2020, Havas Media Group India has garnered a growth rate of 35% (RECMA June 2020) – the highest among all media agency networks in India. From the group perspective, I am delighted as the overall results are a testimony of the leadership of Mohit, Uday, Venkat and the entire Havas Media team, which has been working relentlessly on both existing clients and also winning many new ones.”

     

    Mohit Joshi
    Mohit Joshi

    Added Mohit Joshi, Chief Executive Officer, Havas Media Group India: “Our North operations have always been extremely strong, and now it’s heartening to see the same being replicated in other markets. We have seen both organic growth and won some fabulous new client wins in the West in the last 15 months resulting in an unprecedented growth. The wide range of new businesses that we have added in our portfolio across industries and sectors demonstrates our talent and prowess as a media conglomerate.”

     

    Uday Mohan
    Uday Mohan

    Said Uday Mohan, President & Head – North & West India: “We are firmly aligned to the network’s global philosophy of creating Meaningful Media and Brands. Havas Media Group is growing the business on 4 pillars – product, people, pitches, and partnerships. Built on the Media Experience [Mx] operating structure, each phase of the Mx process is powered by Converged, an identity–based planning platform, which places the audience including data, convergence, automation and AI, strategy, e-comm and marketplace, and so on, at the heart of the media planning process and capitalizes on media that matters.”

     

  • ACC Limited is India's foremost manufacturer of cement and ready mixed concrete

    Havas Media bags integrated media duties of ACC Cement

    By A Correspondent

     

    Havas Media has bagged the integrated media mandate of the Mumbai-headquartered ACC Limited.

     

    Said Ashish Prasad, CMO and Head New Products & Services, ACC Limited: “We are happy to have Havas Media as a partner in our journey to live by our pioneering and innovation spirit. We are confident that with the very dynamic and fast-changing media scenario, Havas Media with their global experience & expertise will be able to develop a robust strategy for our brand and add impetus to all our marketing initiatives”

     

    Added Rana Barua, CEO, Havas Group India: “ACC Cement is synonymous for cement and enjoys high equity in the Indian market. From anticipating customers’ needs to being able to serve them with innovative and differentiated products and solutions, ACC has always been a front-runner. Havas Group’s multi-faceted, integrated, meaningful approach makes us a strong force to reckon with. We are glad to be partnering with such an iconic brand and look forward to a meaningful association.”

     

    Said Mohit Joshi, Managing Director, Havas Media Group, India:“We are excited to be appointed as a brand partner for a legacy brand like ACC Cement. At play will be Havas Media Group’s integrated media skills centered on digital and our ‘Meaningful Brands’ framework which will together map the brand chart for ACC Cement. We look forward to carving a meaningful brand strategy and taking the brand to greater heights.”