MxMIndia

Tag: AC Nielsen

  • The Consumer confidence in urban India rose to a score of 129 in Q4 2014

    India leads in Global Confidence Index, notes Nielsen study

    By A Correspondent

     

    Consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy has found that India continues to lead the global confidence index for the quarter with a three point increase from last quarter followed by Indonesia and Philippines. The Consumer confidence in urban India rose to a score of 129 in Q4 2014 – a three point increase from last quarter (126 in Q3 2014), and a 14 point increase from the last year’s index, same quarter (115 in Q4 2013). India is followed by Indonesia and Philippines with a score of 120 each.

     

    In the latest online survey, conducted Nov. 10-28, 2014, over four in five (82 per cent) urban Indian respondents indicated the highest level of optimism globally on job prospects in the next 12 months, followed by Indonesia (73 per cent) and Philippines (73 per cent). In the same quarter last year 70 percent (Q4 2013) were optimistic about their job prospects.

     

    “The urban online consumer in India ended the year far more optimistically as compared to last year, and even last quarter and ends on an encouraging note. The increased consumer sentiment is also aided by lower inflation rates and the positive economic environment and development initiatives led by the new government that have been instrumental in driving the India growth story,” said Piyush Mathur, president, Nielsen India Region. “This uptick in confidence is echoed across sectors – the fast moving consumer goods is industry is looking to grow by double digits in CY 2015, credit card penetration is rising, home loan disbursement in higher than in the third quarter, auto sales are also improving”.

     

    The Nielsen Global Survey of Consumer Confidence and Spending Intentions, established in 2005, measures perceptions of local job prospects, personal finances and immediate spending intentions among more than 30,000 respondents with Internet access[1] in 60 countries. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism, respectively. The latest results reflect an outlook of cautious optimism, as every region’s consumer confidence score improved compared to the previous quarter.

     

    Discretionary Spending & Savings

    Over three in five (61 per cent) online respondents polled indicated this is a good time to buy things they want and need, two percent rise from last quarter (59 per cent in Q3 2014). From the same time last year good time to buy things they want and need has gone up by 12 percent (49 per cent in Q42013).

     

    When it comes to investing spare cash, 62 percent indicated it is a good time to put spare cash into savings. Half of respondents polled purchasing new technology products, up 11 percent from Q4 2013.

     

    “There is a stark increase in the sentiment amongst urban affluent consumers from last quarter last year, to the same time period this year. If we focus on 2014 – we notice a steady uptick in discretionary spending buoyed by the lower inflation. The consumer however continues to be cautious and is looking to close the year on a balanced note”, said Mathur

     

    Personal Finances, Concerns

    Seventy-eight percent urban Indian respondents indicated that the state of personal finances was good or excellent in the fourth quarter of 2014, six percentage points up from the same time last year (71 per cent in Q4 2013). The top concerns are job security (21 per cent), sustaining a work-life balance (12 per cent), followed by state of the economy (10 per cent).

     

  • Dainik Jagran went a step further and said the AC Nielsen's claim of scientific method of surveying is 'khokhla'

    #1 daily Dainik Jagran damns IRS on its Page 1

    By A Correspondent

     

    When we wrote about dna’s questioning of the IRS findings, we had used the phrase ‘knives are out’ to describe the development. But now it appears newspapers are bracing themselves for the war.

     

    Leading news daily Dainik Jagran,  the numero uno daily in the  country as per the IRS 2013 study, has published a large front-page story say it doesn’t approve of the IRS findings. In fact it goes a step further and says the AC Nielsen’s claim of scientific method of surveying is ‘khokhla’ (Google translate: ~hollow, gossipy).

     

    Legal eagles are being consulted on how to combat the MRUC, RSCI and AC Nielsen in Court, but in the meantime those whose publications have gained much in the study or reflect favourably vis-à-vis competition are saying that it’s unfair to damn the readership study authorities.

     

    As reported by MxMIndia yesterday, some aggrieved dailies are considering collectively or individually filing law suits.  When alerted about this, a senior MRUC functionary told us that Court cases files by aggrieved members and newspaper groups after the publication of readership numbers is nothing new for the MRUC.

     

  • Britannia is aiming at getting 10-15 per cent of additional revenue from Snackuits tp contribute to its Rs480 crore business (as valued by AC Nielsen)

    Britannia introduces Snackuits for guilt-free snacking

    By Tuhina Anand

     

    There is no need to feel guilty about snacking any more, Britannia has launched a new product, 50-50 Snackuits keeping in line with its Taste Bhi, Health Bhi formula, this product aims at making snacking enjoyable experience and at the same time getting rid of any guilt that comes with it. Snackuits was launched in January and is already available in North, West and East. Now Britannia is gearing to launch the product in South.

     

    Talking about Snackuits, Shalini Degan, Category Director, Delight and Lifestyle, Britannia Industries said: “The truth is that people want to snack and then they feel guilty which leads them to snack some more, making them unhappy. We want our consumers to feel ‘Snack Happy’. The idea being that we know that people want to snack and we don’t want them to feel guilty about eating in between meals. We decided to make a product that satisfies some need of the consumers but fundamentally it removes guilt. So we have been telling people, please have this whenever you feel like and be snack happy.”

     

    The highlight of the product is that it is baked and there is no ostensible calorie intake. In fact, healthy snacks have become a fad of sorts with many players joining the bandwagon and talking about health and nutrition such as Lays Baked, Aliva and even Nestle’s Maggi.

     

    Not deterred by many players jumping into the health platform, Ms Degan said: “People like to follow Britannia. We took to this platform much before the rest. It’s nice to know that others are following us. For us it is simple, we are here to make sure that our consumers are emotionally satisfied, we are here to ensure that along with the taste, we ensure that nothing that we do makes one unhealthy. That is something we have been doing for many years now.”

     

    But the question is whether the consumers are convinced enough to pick up a packet of such ‘healthy’ baked products? Degan clarified: “It depends on what your reference point is. We are not saying we are as healthy as an apple but yet as far as snacks goes we have an innovation that is healthy as well as satisfies your taste buds!”

     

    Britannia is aiming at getting 10-15 per cent of additional revenue from Snackuits tp contribute to its Rs480 crore business (as valued by AC Nielsen). It’s looking at achieving this target in two years time. Snackuits will probably see more flavours being launched or a variation in shape or formats but that is once it establishes itself among the consumers. It is now available in three flavours – Swiss Cheese & Chilly, Chinese Hot & Sweet and Italiano Pizza in 30 gms pouch for on-the-go consumption and 50 gms box for in-home consumption.

     

    In the Rs7000 crore salty snack business which has been growing at a CAGR of 20 percent per annum, the success of Snackuits is not overestimated. And to make it a reality, Britannia has planned a 360-degree campaign to talk to its consumers about this new product.

     

    Created by Lowe Lintas, Britannia will soon launch four TVCs that features homemakers who enjoy snacking on Snackuits along with their witty take on everyday incidents of life. The ad is all about breaking the ‘bechari’ stereotypical image of a homemaker one sees in many ads being bogged down by worries of domestic life.

     

    On the campaign, R Balki, Chairman and CCO, Lowe Lintas, said: “Who says housewives are boring? If only we could put a camera on when they are with their friends…husbands will be shocked! It’s not just teens who hang around with snacks. 50-50 Snackuits is positioned as an accompaniment to the housewives adda!”

     

    Along with TVC, the other multi-media platform will explore the ‘naya concept hai ji’ tagline that sums up Snackuits aptly. There will be spots on radio and various on-ground activation which will try and find places where 50-50 Snackuits can interact and engage with housewives