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Tag: Abu Dhabi T10

  • To further enhance cricketing action in India

    Viacom18 bags TV and digital rights for Abu Dhabi T10

    By Our Staff

     

    Viacom18 has bagged the TV and digital rights for the Abu Dhabi T10. Facilitated by sports management firm Rise Worldwide, Viacom18’s multiyear partnership with Abu Dhabi T10 will further enhance cricketing action in India.

     

    Speaking about the partnership Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network, Viacom 18 said: “Sporting events have always attracted a wide spectrum of audiences and we have been successfully experimenting with sports content on our network. The Abu Dhabi T10 collaboration is a bold step in further enhancing our sports content mix and we are hopeful it will help us expand our viewer and sponsor base.”

     

    Added Rohan Lavsi, Business Head – Hindi Movies Cluster, Viacom18: “We are excited to bring to our extensive cricket fanbase in India the unique, snackable, high-energy T10 format. It is our vision and constant endeavour to present our viewers with an unmatched entertainment experience that doesn’t require an episodic commitment. Movies and sports fit this vision and in that sense are quite complimentary as a variated content mix. This belief has been validated by both our viewers and advertisers as we witnessed significant uptakes whenever we have showcased sports – be it the NIDAHAS Trophy or the RSWS.”

     

  • All 29 matches of the Abu Dhabi T10 tournament will be broadcast on Sony Six (English) & Sony Ten 3 (Hindi) channels and live streamed on SonyLiv

    Sony Sport to be official broadcaster Abu Dhabi T10

    By Our Staff

     

    Sony Pictures Networks India (SPN) has returned as the official broadcast partner for the second edition of Abu Dhabi T10. The tournament is slated to take place at the Sheikh Zayed Stadium from January 28 to February 6, 2021.

     

    All 29 Abu Dhabi T10 matches will be telecast live on Sony Six in English and 27 matches on Sony Ten 3 in Hindi and will be livestreamed on its on-demand OTT platform SonyLIV which will allow viewers to watch the tournament on their mobile phones, bumping potential viewership numbers for the event.

     

    This year’s Abu Dhabi T10 will feature eight teams: Maratha Arabians, Bangla Tigers, Delhi Bulls, Northern Warriors, Deccan Gladiators, Qalandars, Team Abu Dhabi and Pune Devils that will face each other in 29 action-packed matches across 10 days.

     

    In addition to its massive subscriber base, Sony Pictures Networks India brings broadcast expertise and strong credentials to its part of the deal. The network is the premier destination for cricket in India, with rights to four international cricket boards – England and Wales Cricket Board, Cricket Australia, Sri Lanka Cricket and Cricket Ireland. The broadcaster is also the official broadcaster of the ongoing India tour of Australia and the Big Bash League.

     

    Said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India: “Cricket has always been India’s passion and we are excited to partner with this innovative, fast paced format in the Abu Dhabi T10 once again. Abu Dhabi T10 has grown from strength to strength & cricket lovers can look forward to some of the biggest names in the game producing power-packed performances this season.”