By Our Staff
Famous Innovations creative agency has partnered with Absolut Glassware and Laqshya Media Group to launch an on-ground activation that aims to create an inclusive world. The campaign encourages allyship and aims to foster a safe space for members of the queer community.
Melvin Jacob, Creative Head, Famous Innovations, Bangalore, said: “The idea was inspired by the shared vision of Famous Innovations and Absolut Glassware that creativity has the power to change the world. When we conceptualized this idea, we wanted to create a safe space for members of the LGBTQIA+ community, where they can explore their own identity and be themselves. The key was to promote allyship everywhere – and encourage support for the members of the community. Small yet brave steps that anyone can take to aid this crucial movement of inclusivity.”
Added Florian Sallabery, Group Head, International Brands, Pernod Ricard India: “If this campaign helps at least one person feel more supported and comfortable with who he/she/they are, then we meet our objective.”