MxMIndia

Tag: ABP Group

  • Day 1 saw the Media & Publisher Abby. Mindshare bagged the Media Agency of the Year title

    It’s Goafest time again…

     

     

    By Our Staff

     

    Goafest 2022 started on high energy. Singer Sukhbir electrified the auditiorium to kick off the 15th edition which happened after a two-year Covid pandemic-led hiatus. The festival started with the lighting of the lamp and the unveiling of AAAI’s new logo. The underlying theme being of celebrating The SuperPower Within.

     

    AAAI’s new logo has been created created by Tempest Advertising’s art director, Lohidasu. The agency’s design was chosen amidst 200 entries. The logo effectively brought the past, the present and the future of both AAAI and advertising in unison. The official unveiling of the redesigned logo at the Goafest, was done by Rohit Ohri, Chairman and CEO of FCB Ulka and film star, Yami Gautam.

     

    Further, the Industry Conclave presented by ABP Group marked the beginning of the festival with the first session of the day, witnessing actress Yami Gautam in a one-on-one conversation with Rana Barua, Chairman, Abby Awards Governing Council 2022 and Vice President of The Ad This was followed by a keynote by Vineeta Singh, Co-founder and CEO, SUGAR Cosmetics & Shark, Shark Tank India, who highlighted the importance of building a brand with quality products and content before focusing on advertising. She also emphasized the power of empowering a team, which mirrors the ethos of Sugar, passionately stating, “Empower them and let them go rule the world!”

     

    The next session saw Ankush Sachdeva, Co-Founder & CEO, Sharechat & Moj, in conversation with Vikram Sakhuja, Group CEO Madison Media & OOH at Madison World.  Following this was a session in partnership with the Advertising Standards Council of India (ASCI), where Rohit Kumar Singh, Secretary (CA), Ministry of Consumer Affairs & Food Distribution spoke with Piyush Pandey, Chairman of Global Creative Ogilvy Worldwide & Executive Chairman, Ogilvy India discussing the importance of consumer protection and its responsibility that we have as professionals. The session was moderated by Subhash Kamath, Chairman, ASCI & CEO, BBH, India. Singh ended the session on an impotant note: “If we don’t look after the interest of the consumer, who will?”

     

    After that Kiran Bedi, Former Lt Governor Puducherry and one of India’s best known retired IPS offices, highlighted the importance of leadership, emphasising: “Leadership is internal – you start with yourself; if you can’t lead yourself, you can’t lead people.”

     

    This year, for the first time ever,  after over 50 years of being solo, the Advertising Club collaborated with The One Show.

     

    Speaking about Goafest 2022, Anupriya Acharya, President, Advertising Agencies Association of India (AAAI) said, “It’s been a tough two years, and it’s great to be back on-ground not only in terms of organising the festival but also where achievements are concerned. We are thrilled to  have everyone back, bonding and celebrating this festival.”

     

    Added Jaideep Gandhi, Chairman, Goafest 2022 Organising Committee: “Goafest has undoubtedly grown into one of the most prestigious conventions in South Asia, bringing together some of the most talented and brightest creative geniuses from all walks of life to celebrate the ad-land spirit. We are looking to keep the overall exuberance of this year’s festival about enjoyment, about people coming together to celebrate and connect. As a result, we will be able to understand the true essence of organizing a festival after experiencing two major setbacks in the past. The Goafest festival gives young talent the chance to interact and learn from some of the industry’s stalwarts. These people have played a crucial role in paving the way for them, making the event worthwhile. In addition to these benefits, it serves as a place where young people can engage and network cohesively with the entire media and advertising fraternity.”

     

    Discussing the ABBY Awards at Goafest 2022, Partha Sinha, President, The Advertising Club said, “2022 is definitely a landmark year because of the collaboration of the Abby  Awards with The One Show, and this is a game-changing proposition. It gives a platform to a plethora of agencies, enabling it to become more global. We owe it to the industry to bring something of global standing especially when we are one large world.”

     

    Speaking about the Abbys Awards, Rana Barua, Chairman, Abby Awards Governing Council 2022 & Vice President of The Ad Club said, “A staggering number of participants has been witnessed, surpassing all previous records. In addition to agencies that have participated since our inception, we have also seen those returning every year. Overall, the numbers are higher this month since we had to package everything together in one month. This year and henceforth, Goafest will be considerably bigger and more extravagant.”

     

     

  • Mishti Shere Shrishti 2022

    ABP & Cadbury return with songs from Bengal in campaign

    By Our Staff

     

    The ABP Group’s ABP One division has announced the second season of Cadbury Mishti Shere Shrishti 2022. This time eight fusion songs have been created combining a popular Bengali song with another popular folk song of Bengal. All songs are presented as duet songs. Like Cadbury and the traditional ‘mishti’ of Bengal has blended together to create a unique concept of Codbury Mishti, smilarly a perfect mix of music and songs has been created this year with Codbury Gaane Mishti Jugalbandi.

     

    Over the years renowned and popular sweetmeat/mithai brands of the state have been associated with Cadbury Mishi Shera Shrishti. They have come up with innovative ‘mishtis’ in the theme of the campaign. This season they are creating mishtis basis the theme of the songs. The popular songs which has been

     

    The six-week programme will have a locality-based music and mishti quiz called Gomme Bhora Mishti Para quiz at select neighbourhoods (or paras). It will conclude in the third week of April 2022.

     

  • In Telangana and Andhra Pradesh

    82.5 launches ABP Desam

    By Our Staff

     

    The Bengaluru office of 82.5 Communications and ABP Group have partnered once again, this time for the launch of ABP Desam in Telangana and Andhra Pradesh.

     

    Said Avinash Pandey, CEO ABP Network: “It has been incredible working with 82.5 Communications on the launch of our new Telugu digital platform, ABP Desam. They understood the Telugu market, and coalesced their creative concepts with regional elements, which made the campaign well-suited to our vision for ABP Desam.”

     

    Elaborating on the launch, Naveen Raman, Senior Vice President and Branch Head, 82.5 Communications – South, added: “Telugu is more than a language. It’s a sense of belonging, it’s a matter of pride, it’s a way of building community. That’s how passionate the people of Andhra Pradesh and Telangana are towards their language. We worked on that insight to celebrate their love towards the language through ABP Desam. This thinking is yet another example of what we as an agency do best – be a truly Indian agency by having an insider point of view and approach every time. We did it super successfully for ABP Nadu in Tamil Nadu. And now we are proud to do it again for ABP Desam.”

     

    Speaking further on the launch campaign, Sangeetha Sampath and Ravi Cherussola, Group Creative Directors, 82.5 Communications – South said: “The unique history of Andhra Pradesh and Telangana requires an adept understanding of the people, their interests, and passions. A hyperlocal approach is of absolute essence, because when it comes to something as serious as news, the regional truth becomes important. The launch digital film celebrates and highlights this via the digital film, social media work and more.”

     

  • The launch is close on the heels of its foray in the Tamil Nadu market with the launch of 'ABP Nadu'

    ABP Network launches ‘ABP Desam’ in Telugu

    By Our Staff

     

    ABP Network has announced its entry into the Andhra Pradesh and Telangana market with the launch of new digital platform, ‘ABP Desam’.  The launch is close on the heels of its foray in the Tamil Nadu market with the launch of ‘ABP Nadu’

     

    The tagline of the channel is ‘Mana vartalu, mana oori bhashalo!’ which translates to ‘Our news, in our town’s language!’

     

    Said Avinash Pandey, CEO, ABP Network on the launch: “Regional language is a very crucial growth driver for digital news platforms. Recently, we had launched a digital platform for Tamil audiences and now we are further strengthening our digital portfolio with ABP Desam. I’m confident that this Telugu news platform will provide access to high calibre, diverse digital news content to the people of Andhra Pradesh and Telangana and also bring a bevy of growth opportunities to our network.”

     

  • Since Friends FM was re-launching and repositioning itself as youthful FM station, Milestone Brandcom created a clutter-breaking campaign

    Milestone Brandcom creates youthful new image for ABP’s Friends FM

    By A Correspondent

     

    When the ABP Group’s Friends 91.9 FM was re-launching and repositioning itself as a youthful FM station in Kolkata, it got outdoor specialist Milestone Brandcom to  conceive and execute a campaign.

     

    The USP of the station, which plays a mix of Bengali and Hindi music, is that it caters to a slightly mature audience, and positions itself to the listener as “the friend you always had”, notes a communiqué.

     

    The brief to the agency was to project the brand as one of the most happening FM stations in town. The campaign was designed to connect Friends FM with people individually as their ‘friend and was executed in two phases – Teaser and Reveal. Innovations played a major role in the effectiveness and reach of the brand.

     

    “Milestone proposed numerous outstanding innovations for us as a brand to create a differentiator in the city. It was difficult for us to pick and choose just one idea that we liked! Therefore, we shortlisted seven ideas that were to be scaled up throughout the city. Through various innovations we kept Kolkata hooked to the campaign as it broke the clutter in the outdoor space to highlight our brand more prominently, “said Dhruba Mukherjee of ABP group.

     

    Surojit Sen, AVP East India 360 Integration, Milestone Brandcom added: “This is the first time Kolkata has seen an array of innovations executed in one single campaign. It really works for us as we could connect with people and achieve a desired mileage to reach a milestone”

     

  • The magazine, which had turned weekly in 1999, will also see a change in its physical dimensions and design

    BusinessWorld turns fortnightly

    By Ananya Saha

     

    BusinessWorld, the popular ABP Group business newsmagazine, is set to become a fornightly. The last issue in the weekly format is dated Feb 11, 2013. The fortnightly BW will see a change in its physical dimensions and its design. In a letter to the readers, Editor Prosenjit Datta said, “Based on feedback gathered over the past couple of years, we are adding many new sections and features to the magazine while also expanding existing sections and rethinking others.”

     

    BusinessWorld had turned weekly in 1999. Mr Datta explained the rationale of the decision: “In 1999, when we had turned weekly, there was a very clear need to do so. Twitter did not exist, and the internet contained largely static content when it came to news. There was just one business news channel and it focused mostly on stocks. There was a great need for a business newsweekly. Most of the newspapers concentrated on news, and not analysis. Even though there were feature pages in all newspapers, they were not enough to capture the full implications of the rapidly changing business environment. There was a crying need for a weekly publication that could analyse in detail the implications of the events taking place.

     

    Over time though, the world changed and so did BW’s core content. As the Internet matured, and more dedicated business channels were born, they took over the primary role of disseminating news. At the same time, BW itself evolved and began focusing increasingly on analysing changes that would throw up big business opportunities, or would reshape existing industries. We were also looking at the new generation of businesses and businessmen, and the long-term plans of established business houses. News became an increasingly small portion of what BW offered.”

     

    The editor, however, promises that BW is stepping out of the news genre to focus entirely on issues, events and trends that affect business and the economy, apart from greater analysis. BW will also be expanding its coverage to several areas based on readers’ feedback, which could not be created earlier because of the constraints of the weekly format.