MxMIndia

Tag: Abonty Banerjee

  • Aims to connect with fervent cricket fans across the country

    Tata Capital launches digital campaign to promote Flexi Plus Loans

    By Our Staff

     

    Tata Capital, the flagship financial services company of the Tata Group, has announced its latest cricket-themed digital campaign to promote its Flexi Plus Loan Offerings. The campaign aims to connect with fervent cricket fans across the country.

     

    Speaking about the campaign, Abonty Banerjee, Chief Digital and Marketing Officer, Tata Capital said: “Our latest campaign which is centered around cricket is a great opportunity for us to connect and engage with our customers. The campaign aims to promote our latest Flexi Plus Loans which come with exclusive features and benefits. We are sure our films will be enjoyed by ardent cricket fans across the country.”

  • For the launch of Flexi Plus Loans

    Tata Capital unveils campaign with Viscomm

    By Our Staff

     

    Tata Capital, the flagship financial services company of the Tata Group, unveils its integrated marketing campaign ‘India – Apne Mann Ki Karo’ to promote its latest Flexi Plus Loan Offerings. The campaign, executed by Viscomm, features a series of three films.

     

    Speaking about the ‘India – Apne Mann Ki Karo’ campaign, Abonty Banerjee, Chief Digital and Marketing Officer, Tata Capital, said: “Tata Capital’s latest campaign aims to resonate with our customers in a fun-loving way. The 3 films are expressions of situations where each one of us seek freedom in our daily lives. Flexi Plus Loans gives our customers enhanced flexibility and ability to personalize the loan and repayment options as per their requirements. This campaign once again gives us the opportunity to reinforce in our customers the belief that they can always #CountOnUs.”

     

  • To promote its instant online home loan offerings

    Tata Capital unveils social media campaign for home loans

    By Our Staff

     

    Tata Capital has unveiled a social media campaign to promote its instant online home loan offerings. The campaign comprises a film and an Instagram influencer program which will be targeted across 12 states and 25 cities in India.

     

    Speaking about the social media campaign, Abonty Banerjee, Head of Marketing, Tata Capital, said: “The conventional norms of how people work has changed across companies in various sectors. The work from home culture has triggered the need to invest in a home. Further, home loan solutions which are affordable and be accessed instantly online brings in a whole new opportunity for buyers. Our campaign is all about how Tata Capital digital home loan solutions can facilitate our customers to make their home buying journey a delightful and fulfilling one.”

     

  • To promote its investment app – Moneyfy

    Viscomm launches digital campaign for Tata Capital

    By Our Staff

     

    Tata Capital unveils a digital campaign to promote its investment DIY smart App – Moneyfy. The digital campaign will be live across various digital and social media platforms. These include News and Music Apps, OTT platforms, YouTube, Facebook, Instagram and Twitter. The campaign is conceptualised by Viscomm Communications.

     

    Speaking on the latest Moneyfy campaign, Abonty Banerjee, Head of Marketing, Tata Capital said: “Investments including mutual funds as an asset class has gained significant traction across digital platforms. Investors today are far more comfortable using digital mediums to research, invest and plan. Moneyfy with all its new best- in-class compelling features and offerings promises to serve the new -to -investment as well digitally savvy investors to achieve their financial goals. Our new campaign gives us the opportunity to engage with our customers and guide them in their financial journey.”

     

  • The campaign will run across TV and social media with a focus on metros and key regional markets

    Tata Capital says ‘Count on Us’, in latest brand film

    By A Correspondent

     

    Tata Capital has launched its latest brand campaign ‘Count on Us’. The key retail offerings showcased are personal, home, two-wheeler and business loans. The campaign went live this week and will run across TV and social media with a focus on metros and key regional markets.

     

    Commenting on the brand campaign, Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said: “Tata has been recently acknowledged as India’s most valuable brand. With the current campaign, we want to extend this legacy and reinforce Tata Capital as a brand that one can count on. In 2018 – 19, we have intensified our efforts in building a customer – first culture across Tata Capital; we have built simpler customer journeys, invested in technology to deliver faster and better with innovative digital service offerings. Combine this, with the trust, Tata Capital intrinsically stands for, the theme is a perfect fit. We want the customer to ‘Count on Us’.”

     

    The videos have been conceptualized by Cartwheel. On the brand campaign, D Ramakrishna, Founder and Creative Head, Cartwheel added: “Tata Capital, with its reputation for honesty, transparency, trustworthiness, and integrity saw an opportunity in presenting itself as an antidote to the frustrating experiences that customers face when they seek loans. The campaign features an archetypal sales executive who tries to charm his way out giving any real answers, but faces his come-uppance. The campaign highlights some of the key attributes of Tata Capital – transparency, reliability, and thoroughness.”

     

     

  • The campaign consists of three social media videos that would focus on Tata Capital’s key retail loan offerings

    Tata Capital promotes financial freedom in latest digital film

    By A Correspondent

     

    Tata Capital has launched its new social media campaign empowering consumers to achieve financial freedom with its consumer loan offerings.

     

    Commenting on the campaign, Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said: “This Independence Day, Tata Capital emphasises on being financially free through a series of social films. This campaign captures everyday life situations which are funny and moves away from serious finance discussions. This concept helps us build a stronger connect with our young customers, enhance brand awareness and amplify reach.”

     

    The advertisements were conceptualized by digital marketing agency Kinnect. Said Rohan Mehta, CEO at Kinnect: “As a creative agency we wanted to approach Independence Day and the aspect of freedom differently, in a way that would resonate with the youth and help the brand stand out amidst the digital clutter. The team really believed in this unique, light take on breaking free and we’re really looking forward to creating a solid mark in the digital space with this campaign, and thereby laying the foundation for many more to come!”

     

     

  • The campaign will run across TV, outdoor and social media with a focus on the metros and key regional markets

    Tata Capital campaign highlights retail loans

    By A Correspondent

     

    Tata Capital has launched a new mass media brand campaign with the message ‘Taal-matol ko choddo, Tata Capital se rishta jodo’. The campaign consists of three TVCs that focus on Tata Capital’s key retail loan offerings – personal, home and business loans.

     

    Commenting on the brand campaign, Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said: “Our objective is become a brand of choice amongst retail loan audiences and the campaign is a step in that direction. The messages of the campaign ‘Taal-matol ko choddo’ are all drawn from everyday life with a humorous take and we are confident that consumers will relate strongly with these messages. We believe that the campaign will significantly increase brand awareness and trigger purchase for our key retail loan products – home, personal and small business loans from Tata Capital, the most trusted brand in the country.”

     

    The advertisements were conceptualised by Cartwheel, Tata Capital’s Creative agency. Added D Ramakrishna, Founder and Creative Head, Cartwheel:”It’s human nature to put things off. Till something happens that tips the balance. Whether it’s buying a home, taking a much needed vacation, or expanding one’s business. This campaign is built around this insight. It urges people to stop putting things off and to do that thing they’ve been wanting to, by showcasing quick loans from Tata Capital.”