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Tag: ABInBev

  • Developed by creative agency Wieden and Kennedy, is a 45-second film that captures the brand philosophy and asks the youth to express their true self through music

    Budweiser launches first ever TVC in India

    By A Correspondent

     

    Budweiser has unveiled its first ever TVC in India titled ‘Let Your Sound be Seen’.

     

    The TVC marks the brand’s music-led campaign under Budweiser Experiences. The TVC, developed by creative agency Wieden and Kennedy, is a 45-second film that captures the brand philosophy and asks the youth to express their true self through music.

     

    Commenting on the campaign, Kartikeya Sharma, Marketing Director, ABInBev, India, said: “2017 has been a fantastic year for Budweiser Experiences, as we brought to life never-seen before music and cultural experiences like Halloween and BUDx in India. Our first Made-in-India TVC captures how music provides real freedom to today’s millennials and inspires them to live life on their own terms. Budweiser Experiences will continue its agenda of effective storytelling and impactful story-doing in the coming year as well.”

     

    Speaking about their inspiration behind the campaign, Jonathan George, Creative Director, Wieden and Kennedy, Delhi added: “Our task was to make an international brand feel approachable to the Indian millennial via the passion point of music – so we showed a house party that makes you wish you were there, combining a modern vibe with the spontaneity of the Indian scene. We wanted to give a message that through music, anyone and everyone can show their true selves. Getting the music right was equally crucial, and Jungle’s ‘Busy Earnin’ gave us the perfect texture of old-school synth and energetic dance music.”

     

     

  • Developed by New York-based creative agency Anomaly, the campaign is the brand's story

    Budweiser launches equity campaign to mark a decade in India

    By A Correspondent

     

    Budweiser has launched its first ever 360-degree equity campaign that unveils Budweiser Premium Sparkling water. Now, in its 10th year in the country, Budweiser announces its latest campaign that is developed by New York’s Anomaly. The 25-second film derives its genesis from the brand’s core principles of freedom, ambition and authenticity, notes a communique.

     

    Commenting on the campaign, Kartikeya Sharma, Marketing Director, ABInBev, India, said:“Budweiser is a 139-year-old legacy which has remained authentic to its roots, and innovative at the same time to create the best brand experience for our audience. After 10 years of being present in the Indian market, we feel the time is right to expand our outreach while we aim to push the envelope on elevating the brand experience.”

     

    Since its launch in the country in 2007, Budweiser’s communication was led by digital media supported by on-ground experiential, notes a communique, adding that this is the brand’s first multi-touchpoint campaign that has been rolled out on all platforms of media like print, electronic, outdoor and digital medium.