By A Correspondent
English daily The Hindu has launched a film titled #FortheLoveOfPrint that highlights the effort, time and energy that go into producing a newspaper every day. Through this film, The Hindu acknowledges their passion for the brand and, above all, for the printed word.
Said Abilasha Anish, Head – Brand Strategy & Marketing, The Hindu Group: “This isn’t a marketing campaign, but a video born out of our quest to understand the intricacies involved in the day-to-day production of a newspaper – What motivates the people behind it? Why they do what they do? And, how is print different from other media?â€.
The video has been launched on digital/social media platforms. A print series promoting this initiative has also been planned to run in parallel.