MxMIndia

Tag: Abhishek Verma

  • That encourages college students to learn from mentors

    Sonu Sood in a new ad spot by Intercell

    By Our Staff

     

    Intercell,  the online platform for career mentorship, has launched a new campaign with Sonu Sood. The brand’s objective with this film is to build the category in India and introduce the concept of professional mentoring.

     

    Said Abhishek Verma, CMO, Intercell: “We are building a new category here. Sonu Sood is not only our brand ambassador but also the co-founder of the company.  Given his popularity with the Youth, we decided to leverage his singular presence in the film.  We are an ed-tech start-up, we help students craft their career trajectory by taking advice from industry experts. Our core belief is reflected in our ad that is #SabhHongeKaamyab. Success is for everyone.”

     

    The film has been shot by his production team, Shakti Sagar Productions, while Rediffusion has helped us with the script.

     

  • Talenthouse India has partnered on this initiative as an outreach partner and will reach out to its 10,000+ registered fashion community pan India

    Myntra Fashion Incuabtor to boost careers of young fashion designers

    By A Correspondent

     

    Myntra has announced the launch of Myntra Fashion Incubator that will provide young aspiring fashion designers a once-in-a-lifetime opportunity to build and scale their brand idea into a sustainable business venture.

     

    Talenthouse India has partnered on this initiative as an outreach partner and will reach out to its 10,000+ registered fashion community pan India on its platform to encourage young talent to leverage from the programme. The aim is to inspire young budding talent and Talenthouse is using all its resources through its digital and on-ground efforts.

     

    The one-year ‘Designer in Residence’ program will provide mentorship, infrastructure and capital support to the selected applicants and give them the unique opportunity to showcase their work at various platforms of relevance. The selected candidates will receive financial support to create merchandise for one full season and get an opportunity to retail their merchandise nationwide on the Myntra platform.

     

    Abhishek Verma, SVP, Myntra Fashion Brands said, “This fashion incubator initiative is an attempt to strengthen our commitment of building sustainable and aspirational fashion brands within the country. With the help of Talent House, we will unearth hidden talent from every part of India and give them a platform to make it big in the Indian fashion space.”

     

    Niloufer Dundh

    Commenting on the launch, Niloufer Dundh, Sales Head, Talenthouse India said “India has over 1500 fashion institutes that churn out over 200,000 graduates each year. This budding talent has a lot of potential and we at Talenthouse India like to associate with endeavours that convert classroom learnings to create business for the artist community and add value to their life. We are delighted to partner with Myntra on this project as it provides a dynamic opportunity to aspiring fashion talent.”

     

  • ID8Labs has hired key senior executives in a bid to build its leadership team and focus on new business opportunities

    ID8Labs embellishes top deck to grow

    By A Correspondent

     

    ID8Labs, a full service digital strategy, marketing & technology services company has hired key senior executives in a bid to build its leadership team and focus on new business opportunities across diverse industry segments.

     

    The company has appointed Jaitrali Jhanjariya as Chief Marketing Officer (CMO), who will be responsible for managing all client mandates and lead teams of client servicing & media (display, search & social) including business development.

     

    This is her second stint at ID8Labs. She has over 15years of experience and has worked with companies such as Pinstorm, & Brand portrait – Digital, Geodesic & LBi.

     

    Ms Jhanjariya said: “I am delighted to return to ID8Labs, a team of highly passionate digital natives who have a sound understanding of the medium. The marketing landscape now is shifting focus from traditional to the digital medium and with experience in this space, we will take this company to the next level.”

     

    ID8Labs has brought Abhishek Verma on board as Chief Strategy Officer (CSO). He has 14 years of marketing, communication, digital & start-up experience. At Star TV, he was AVP-Affiliate Marketing, and he was responsible driving marketing for HD, Analog & DTH platforms including new initiatives such as ASL HD activation & partnerships. He has worked in strategic marketing roles at Discovery channel & Sony SAB.

     

    Mr Verma said: “The digital business has now matured from the heady days of the dotcom boom and consumer trends are largely dictated by online channels. ID8Labs is poised to demystify this changing digital universe and with experience in strategic marketing using consumer insights across brands and start-ups, I am excited to help our clients navigate this new world.”

     

    Amit Tripathi, Founder & Managing Director, ID8Labs said: “With Abhishek and Jaitrali’s appointments, ID8Labs is building a sound leadership pipeline that will drive the future growth of the company. With Abhishek’s experience in the client side, we will build excellence in client engagement and strategy and Jaitrali is a veteran in the digital agency space across client categories, she will help us create robust delivery platform across clients and opportunities to grow existing and new businesses.”