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Tag: Abhishek Somany

  • The new TVC is live on Somanys digital platforms

    Salman Khan endorses latest brand message for Somany Ceramics

    By A Correspondent

     

    Somany Ceramics has launched its new campaign with the tagline  Zameen se Judey’. The TVC is live on Somany’s digital platforms and scheduled to go on air in the coming week. Somanys new campaign with Salman Khan signifies its humble and rooted approach.

     

    Commenting on the film, Abhishek Somany, MD, Somany Ceramics Ltd said: “Somany has carved a niche for itself as a relevant and trusted company today with its dynamic capability to evolve with changing décor aesthetics over the years. It understands its consumers, and in return, its patrons trust Somany to offer the best tiles, sanitaryware & bath fittings products in India. Both Somany Ceramics and Salman Khan have one thing in common that the TVC has wonderfully captured, the fact that both have established themselves as an unchallenged leader in their respective Industry and still remain grounded, which is the thought behind Zameen se Judey. Somany has an ever growing consumer base while Salman Khan is a unanimously loved and respected superstar whose body of work always cuts across with the audience.”

     

     

  • The brand will be launching an advertising campaign with Salman shortly

    Salman Khan appointed brand ambassador of Somany Ceramics

    By A Correspondent

     

    Somany Ceramics has announced its association with Salman Khan as its brand ambassador. The company is on an aggressive expansion mode and will be launching a brand advertising campaign with the actor shortly.

     

    Commenting on the new association, Abhishek Somany, MD, Somany Ceramics said: “Somany has carved a niche for itself as a relevant and trusted company today with its dynamic capability to evolve with changing décor aesthetics over the years. It understands its consumers, and in return, its patrons trust Somany to offer the best tiles, sanitaryware and bath fittings products in India. Both Somany Ceramics and Salman Khan have one thing in common, the fact that both have established themselves as an unchallenged leader in their respective Industry. Somany has an ever-growing consumer base while Salman is a unanimously loved and respected superstar whose body of work always cuts across with the audience. With Salman’s mass appeal which cuts across different strata’s of the society, our endeavor is to reach out and establish ourselves with the masses. We are honored to have him as the face of Somany Ceramics.”

     

     

  • Ogilvy & Mather will manage Somany Ceramic Limited’s operations from their Gurgaon office

    Somany Ceramics appoints Ogilvy as its ad agency

    By A Correspondent

     

    Somany Ceramics Limited has awarded its advertising mandate to giant Ogilvy & Mather. The pitch was initiated a month ago where six other major advertising agencies also participated. The estimated advertising budget for Somany Ceramics for FY17-18 is 3 to 3.5 per cent of the revenue. Ogilvy & Mather will manage Somany Ceramic Limited’s operations from their Gurgaon office and the mandate consists of the brand’s diverse product portfolio.

     

    Commenting on the association, Abhishek Somany, MD, Somany Ceramics Limited, commented,” We are interested in exploring newer ways of targeting specific groups therefore, it became essential for us to  collaborate with an agency who understand the dynamic media environment. Ogilvy & Mather comes with a fresh and progressive approach which will help us to focus on developing advertising and marketing campaigns to engage consumers with our products and brands.”

     

    Speaking on the win, Chandana Agarwal, Managing Partner, Ogilvy & Mather said: “Somany is responsible for launching many firsts in the Indian Tile Industry. Innovation has clearly been at the heart of what they do and we see a great match of values between the two organisations. We are extremely excited about this partnership and look forward to creating some memorable work”.