MxMIndia

Tag: Abhishek Sinha

  • A food tech startup bringing plant-based meat

    Neeraj Chopra promotes GoodDot

    By Our Staff

     

    GoodDot,  a food tech startup bringing plant-based meat,  has  recently  launched  its  ad campaign that promotes the message of ‘Do Good’. The ad features GoodDot’s brand ambassador Neeraj Chopra. from a slaughterhouse in 2017 and now resides in Udaipur.

     

    Said Abhishek Sinha, Co-Founder and CEO, GoodDot: “We are beyond excited to release this ad. This ad communicates the ethos of our brand GoodDot in a very clear and strong format. We were pleasantly surprised by the amazing acting of Neeraj Chopra. Being a first-hand witness to the shoot, I was inspired by the work ethics of Neeraj as he put in his all in the acting. Having GoodDo our incredible goat in this ad is extra special as this fun representation of GoodDo will help the audience relate more to the beauty of the animal world. The production and the animation team have done a fantastic job and this ad it right up there with the best in the globe. I am super proud of my team and we are blessed to have Neeraj & GoodDo telling our story to the world.”

     

  • The Olympic champion to promote the company's plant-based meat alternatives

    Neeraj Chopra to be brand ambassador of GoodDot

    By Our Staff

     

    GoodDot, plant-based meat company, has signed up Olympic gold medallist Neeraj Chopra as its brand ambassador. Chopra will create awareness about the new category of plant-based meats and enable people to make healthier food choices.

     

    The association was structured by Meraki Sport and Entertainment that has been onboarded as GoodDot’s Sport Marketing Agency. JSW Sports exclusively manages the commercial and marketing rights for Neeraj Chopra.

     

    Speaking about the association, Abhishek Sinha, Co-Founder, and CEO, GoodDot said: “Team GoodDot is proud to welcome Neeraj Chopra to our shared mission to make the world a more compassionate place. The perfect combination of hard work, ability, and a deep sense of purpose is what sets Neeraj apart as he blazed a glorious trail for India at the Olympics. These are the same traits that team GoodDot shares as it blazes a trail in putting India on the world map of the plant-based meat revolution. Neeraj will help us firmly put the category and the brand in the minds of the Indian consumer.”

     

     

  • Created for Exide, by J Walter Thompson, the film has been directed by Abhishek Sinha

    Exide celebrates the joy of being a kid in latest brand film

    By A Correspondent

     

    On eve of Children’s Day, Exide launched a brand campaign showing how as adults we fail to keep up the positive, cheerful drive in life we had as kids.

     

    Commenting on this film, Uttio Majumdar, Head of Marketing, Exide Industries Limited said: “As a brand, Exide not only believes in the irrepressible drive within oneself but fosters it as well, in practice and in spirit. So on Children’s Day, we found a great opportunity to show the world how important it is, not to let go off this childlike inner drive while we grow up.”

     

    Added Arjun Mukherjee, VP & ECD, J Walter Thompson, Kolkata, who conceptualised the film: “Kids keep learning from us every day. But on Children’s Day, we decided to change the narrative, by letting children teach us adults a thing or two about life. And show us show how we can embrace life as it comes, with a lot more positivity and drive.”

     

    Created for Exide, by J Walter Thompson, the film has been directed by Abhishek Sinha.