MxMIndia

Tag: Abhishek Shahabadi

  • Brings renowned artists to create striding man installations

    Johnnie Walker campaign enters second phase

    By Our Staff

    #WalkinWithJohnnie, the second phase of the Johnnie Walker campaign, has kicked off with glass installations of the iconic Striding Man, with the names of the contributing Walkers have been created. Leading metal and glass artists Tyrell Valladares, Reshmi Dey and Aman Garg have been roped in for the installation. As the last stop, Johnnie Walker has launches a brand film showcasing the journey of the artists and the campaign.

    Said Abhishek Shahabadi, VP and Portfolio Head, Luxury and Premium Brands at Diageo India: “The association with Tyrell, Aman and Reshmi with #WalkInWithJohnnie was extremely special as we wanted to showcase to Johnnie Walker’s vision of forging ahead in light of the pandemic. The melting and recasting of empty glass bottles into inspiring Striding Man installations is metaphorical to letting go of the past and walking towards a beautiful and rich future. Each installation symbolises a unique message of walking towards the light in tough times and will remain at the bars, celebrating those who made this contribution.”

     

     

  • A unique outdoor and digital campaign brings together India’s most influential travel photographers on a journey of exploration and discovery

    Johnnie Walker unveils #TheTravellingBillboard

    By A Correspondent

     

    Johnnie Walker has unveiled #TheTravellingBillboard, a first of its kind campaign that captures the live journey undertaken by a life=size billboard with the brand’s Striding Man logo across some of the most unchartered and exotic locations in India.

     

    Conceptualised by What’s Your Problem, #TheTravellingBillboard will travel to places which only a few people have visited, and also where no billboard has been before.

     

    Speaking about this campaign, Abhishek Shahabadi, VP and Portfolio Head: Premium & Luxury brands at Diageo India said: “Exploration has been at the heart of Johnnie Walker over its 200 years of being. The brand instigates exploration of the rich possibilities of our world to discover experiences that satisfy a thirst for life. Keep Walking is all about pushing boundaries to taste more out of life. This campaign celebrates this philosophy and is aimed at bringing to life the rich character of unchartered India through this exploration.”

     

    Added Ruchita Zambre, Group Creative Director, WYP, & Tejas Mehta, Strategy & Business Head: “The brief from the Diageo team came in to do an OOH led campaign. After studying the international work done by the brand, we all felt that a basic OOH campaign will never do. It had to do more, create conversations, engage consumers. This thinking led us to create #TheTravellingBillboard. An OOH that roams the country in search for unique vistas. Thus, pushing the boundaries of what a billboard campaign can be like. Completely in line with the brand’s philosophy of pushing boundaries. And WYP’s philosophy of coming up with solutions that go across media and are truly integrated. A campaign of this kind required collaborating with various partners – for fabrication, media plan, digital amplification, photography, innovation etc. The campaign hasn’t been easy to execute at all. But where’s the fun in easy, right?”

     

     

  • The new campaign conceptualised by JWT India sets the context for spontaneous get-togethers in a newer and meaningful way

    Black & White shifts focus on sharing in brand campaign by JWT

    By A Correspondent

     

    Black & White has launched a spirited campaign that invites young experience-seekers of today to reach out and share.

     

    Directed by the acclaimed Jamie Muir, who is a millennial himself, and produced by Firecracker films, the film was shot across varied landscapes in Portugal, with a talented team of actors and crew.

     

    Commenting on the new campaign, Abhishek Shahabadi, Portfolio Head for the premium and luxury category said: “The commercial was created with the aim of spreading the message that personal satisfaction comes from sharing the good things in life, with people around us. The storyboard motivates people to step out and share a bit of themselves, urging them not to hold back, thereby enriching their lives.”

     

    Added Priya Shivakumar, Senior Vice President and Executive Creative Director, JWT Bangalore: “What if we saw a stranger as a connection waiting to be made, or as a role they could play in our life? Would we then, be more open to reaching out and sharing? In a world of superficial connections and transactional relationships, we wanted this message to go beyond the medium and make a difference to people’s lives. So that next time you’re alone at a table in a café or waiting for that delayed flight to take off, you look up from your phone, look around and find a meaningful connection that could enrich your life in ways you cannot imagine. That could be the stuff of riveting stories or memories held dear.”