MxMIndia

Tag: Abhishek Razdan

  • Televisory also adopts a comprehensive approach by providing key operational insights across the globe

    Concept-One wins digital mandate of Televisory

    By A Correspondent

     

    Following a month-long multi-agency pitch, self-funded startup Televisory India has mandated Concept-One to handle its digital mandate.

     

    Shiv Dave

    Announcing the mandate, Shiv Dave, founder, Televisory Global said: “As we are a self-funded startup, we wanted to be extra careful about our return on investments and the Concept-One pitch fitted the bill. It is with excitement and anticipation that we welcome Concept-One as our extended team. Concept-One has already started working in our target markets. As a strategy, we are starting with the US, Poland and Brazil and we hope to extend our coverage to other parts of the world in the near term.”

     

     

    Pradeep Iyengar

    Added Pradeep Iyengar, Vice President, Marketing: “There are many features of Televisory’s benchmarking platform which are totally unique and adding value to our target customer’s business. A month ago, we had invited a selection of prominent digital agencies in India, to bring their best thinking to Televisory. The idea was to brainstorm so that we can reach out to our customers in most effective manner. We were open to all ideas! As it turned out, Concept-One suggested the most relevant approach and we decided to take it ahead.”

     

     

    Abhishek Razdan

    Said Abhishek Razdan, CEO, Concept-One: “Televisory’s products are one of a kind catering to the financial and operational needs of key decision makers. We are thrilled to win this mandate and look forward to a long-term and a mutually beneficial relationship. We are all set to launch Televisory’s innovative products in the key markets of US, Poland and Brazil.”

     

  • JITB's mandate includes buying digital media space for the experiential travel company

    Jack in the Box Worldwide bags digital account of TUI India

    By A Correspondent

     

    Leading leisure travel company, TUI India has awarded its digital communications duties to Jack in the Box Worldwide.

     

    National Business Head and Executive Vice President of Jack in the Box Worldwide, Abhishek Razdan said, “​TUI plans to intensify its India reach manifold in the months to come, for which detailed ground-work has already commenced. Travelers of today are curious globalists who seek experiences online, so our strategy will tilt heavily towards digital platforms. We will help TUI establish connect with the audience through our quality content approach, transforming the brand into a publisher. In fact, we’re already on track towards the first digital video campaign in October for their upcoming content platform.”

     

    Jack in the Box will also undertake media buying in the digital space as part of the mandate.

     

    Chief Operating Officer of TUI India, Vishal Sinha said, “The travel industry relies heavily on word-of-mouth and recommendations and we believe our digital platforms will be the key to deliver this. Customers are moving to the digital channels to research, get inspired, share their excitement pre-travel and finally post their experience on return. TUI India’s key focus in 2015-16 is to increase its distribution channels and make quality travel more accessible – having a robust digital presence is the key pillar for TUI to become India’s leading travel company. With Jack in the box Worldwide, we are confident of creating an active community of travelers or ‘TUIrists’ who will help other travelers seek and share travel ideas.”

     

     

  • In his new role, Abhishek will oversee both, Mumbai and Delhi operations

    Jack in the Box promotes Abhishek Razdan to EVP & National Business Head

    By A Correspondent

     

    Abhishek Razdan, till recently Senior Vice President and Mumbai Business Head, has been promoted to Executive Vice President and National Business Head of Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, with immediate effect. In his new role, Abhishek will oversee both, Mumbai and Delhi operations, as well as client relationships in Bangalore. He will have overall responsibility for driving business growth and profitability as well as for strategic evolution. Mairu Gupta, Vice President & Business Head – Delhi, will continue to run Delhi operations, reporting to Razdan.

     

    Razdan joined Jack in the Box Worldwide as Head of Business Management in July 2012 and was promoted in 2013 to Business Head for Jack in the Box Mumbai after helping restructure and give focus and depth to the agency. He went on to demonstrate deft account management skills and business acumen and was a crucial part of big account wins including Pond’s Men, Vaseline, BeBEAUTIFUL and Nivea, helping create effective and award winning work and building successful client relationships on a consistent basis. Abhishek also championed the development of the Louis Philippe relationship, growing it into one of the agency’s most strategically robust, creatively exciting and award-yielding and financially rewarding clients.

     

    “Over the past 24 months, we have evolved into perhaps India’s most strategically rooted agency in the digital space.  The combination of skills and resources we offer our clients is truly unique and it allows us to deliver a longer-term approach that has real business impact.  Having won several large new businesses over the past year, and being well on our way along our strategic roadmap, it became imperative to have singular leadership for the Jack in the Box brand and in the case of Abhishek, it wasn’t an “if” but a “when”. We have a fairly detailed roadmap outlined for the next 36 months and giving Abhishek more responsibility is a major measure to ensure we achieve our goals”, said Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective.

     

    Armed with a Masters in Communications Management from Symbiosis, Pune, Abhishek has around 13 years of experience in the communication industry. Prior to joining Jack in the Box Worldwide, he was at BBH, Publicis Ambience, Contract, Ogilvy and Hanmer MS&L, having closely worked with leading brands like Vaseline, Citibank, Shoppers Stop, Diageo, Cadbury’s, to name a few.

     

  • Jack in the Box opens office in Delhi and announces appointment of Delhi and Mumbai business heads

    Jack in the Box elevates Abhishek Gupta, appoints Mairu Gupta to head Delhi

    By A Correspondent

     

    Jack in the Box Worldwide, the integrated communications brand of The 120 Media Collective with clients including Pepsi, 7Up, Louis Philippe, Nivea, Epic TV and EkStop, has opened an office in Delhi and brought Mairu Gupta on board as Vice President & Business Head, Delhi. Abhishek Razdan has been promoted to Senior Vice President & Business Head, Mumbai.

     

    Both Mr Razdan and Mr Gupta will report directly into Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective.

     

    Mr Razdan has headed client servicing at Jack in the Box for over a year. Mr Gupta was  most recently at SapientNitro as India Marketing Lead.

     

    Roopak Saluja

    On this new dual Business Head structure and the setting up of the Delhi office, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective said: “The value a Delhi-Gurgaon presence will bring to our PepsiCo mandate is unquestionable. While that’s the immediate driver of the decision, we’ll be pitching agressively and responding to long-time requests to establish a presence there, allowing us to ramp up to a mid-size office by the end of the year. This dual decentralized structure makes perfect sense in the evolution of JITB, lead by two very competent professionals who are not only extremely passionate about delivering strategic and creatively excellent work but have proven abilities in nurturing client relationships with a long-term strategic view.”

     

    Said Chief Talent Officer Heather Gupta: “Expanding into Delhi is a natural progression for us.

     

    We are delighted to be able to expand our footprint, geographically, and I am confident that under Mairu’s leadership, our Delhi office will soon become a force to be reckoned with.”

     

    MxMIndia View: Hmmm. Delhi-NCR is where the action, er, moolah is!