By A Correspondent
Magic Moments Music Studio, the premium brand of Radico Khaitan, has launched its new TV campaign recently. The campaign theme centres around the brand tagline ‘Make Every Moment a Magic Moment’ featuring brand ambassadors Jacqueline Fernandez and Kartik Aaryan as the main protagonists.
Speaking on the new campaign launch, Abhishek Khaitan, MD, Radico Khaitan said: “We are thrilled to launch the new exciting campaign of Magic Moments that is aimed to inspire the young and those who are young at heart. Magic Moments signifies energy, fun, zeal and zest. Our new brand ambassadors Jacqueline Fernandez and Kartik Aaryan are synonymous with what we stand for – distinctive flavour with a confident and sparkling personalityâ€.
Added Akashneel Dasgupta, National Creative Director, ADK-Fortune Communications: “There are three key characters in this campaign Jacqueline, Kartik and the city of Budapest. It has probably happened to quite a few of us, that we meet someone in an unexpected place and spend a few magical moments with them that gets etched in our minds foreverâ€.
Radico Khaitan Limited has appointed Jacqueline Fernandez and Kartik Aaryan as brand ambassadors for its brand Magic Moments. The actors will endorse Magic Moments’ entire portfolio consisting of Magic Moments, Magic Moments Remix, Magic Moments Verve and Electra range as the brand looks to reinforce its position as the category leader.