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Tag: Abhishek Gupta

  • Partners with actress Mona Singh to launch Total Protect Plus plan

    Edelweiss Tokio Life brings women centrestage in new campaign

    By Our Staff

     

    Edelweiss Tokio Life Insurance launches Total Protect Plus, a new comprehensive protection product with a digital campaign. Titled  #HumKarkeRahenge, the campaign has women advisors centre stage and features actress Mona Singh to demonstrate the features of this product.

     

    Commenting on the campaign, Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said: “Protection has become among the chief priorities for households in recent years. It has only grown in consideration since the pandemic struck and customers have been looking for an all-inclusive solution that addresses varied goal-based needs. Through Total Protect Plus, we have attempted to create such a solution that can facilitate economic continuity during critical life stages.”

     

  • Uses sales frat to highlight determination of advisors

    Edelweiss Tokio Life unfolds new campaign

    By Our Staff

     

    Edelweiss Tokio Life Insurance has launched its latest TVC and digital campaign titled #HumKarkeRahenge.

    Said Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance: “Through this campaign, we want to highlight the determination of advisors in providing financial protection to families despite the issues of procrastination and low awareness regarding insurance. More often than not, their persistent nature is not seen in a positive light by people. We hope to combat that perception and allow customers to see these advisors from a different standpoint.”

     

  • Twenty percent off on World Traveller Plus and all-Inclusive fares in World Traveller Cabins from just INR 41,510

    British Airways rolls out new TVC to push summer offer

    By A Correspondent

     

    British Airways has launched its latest brand campaign ‘Discover the London You Don’t Know’. In the form of a short film, the campaign showcases a versatile London, which, while being immersed in legacy, provides young millennialswith its contemporary delights.

     

    Seen through the eyes of a young man from Chennai who discovers his grandfather’s journal, the viewers are taken on a journey in which he relives his grandfather’s time in London, eventually discovering a city he did not know. Blending nostalgia with youthful exuberance, the protagonist savours London from new perspectives.

     

    The three-minute video, created by OgilvyOne Worldwide New Delhi, is live on British Airways’ YouTube channel. It has been directed by Amit Masurkar.

     

    Said Abhishek Gupta, Senior Creative Director, OgilvyOne WW New Delhi: “The idea was to show that no matter how many London stories you have heard, there’s always one that you haven’t.”

     

    Added Robert Williams, British Airways’ Head of Sales – Asia Pacific and the Middle East: “From culture seekers and sporting fans to shopaholics and foodies, everyone on a holiday is spoilt for choice across London’s unique multicultural offerings. Through this campaign, we would like to encourage our customers to fly to London and make their own London story.”

     

  • These startups will receive ad credits from Facebook and benefits from more than 30 partners

    Facebook partners TLabs to strengthen mobile startup ecosystem

    By A Correspondent

     

    Facebook and TLabs accelerator have partnered to strengthen the mobile startup ecosystem in India. Both Facebook and TLabs will build on the knowledge and learnings of in-house senior mentors to engage and educate budding entrepreneurs. As part of this partnership, they will co-host multiple events for solving startups’ issues around user experience, analytics, app installs, monetization and more.

     

    Facebook will also provide FbStart referral codes to TLabs for use by TLabs’s mobile portfolio companies. FbStart is a global program designed to help mobile startups build and grow their apps. Startups with a live mobile app on Google Play/iOS stores or a working Messenger bot can apply for the FbStart Program and membership is awarded to selected start-ups, post a review from the Facebook team.

     

    These startups will receive ad credits from Facebook and benefits from more than 30 partners, including AWS, Dropbox, SalesForce and MailChimp, notes a communique. Said TLabs COO, Abhishek Gupta: “It’s an incredible step by Facebook for the mobile ecosystem, and start-ups would be highly benefited from being a part of the Facebook global community.”Satyajeet Singh, Head – Product Partnerships, Facebook India, commented that partnering with TLabs was a progressive decision towards creating an empowered start-up ecosystem in the country.