By A Correspondent
Corian Design has mandated Mirium India to manage its digital and social media platforms and focus on analysing the buying and consideration journey of core intermediaries and developed a content strategy that targets them using social, digital, and mobile technologies.
Said Abhishek Goyal, Market Development Leader – Asia Pacific, Corian Design: “Digital Marketing is the new-age way of communicating with the target customers to connect well with them as a brand owner. In addition to reaching out to a wider set of target audience, digital marketing provides loads of data which can help the companies optimize their campaigns and deliver better ROI. While looking for a digital marketing partner we evaluated various agencies and found Mirum most suitable, both from the perspectives of domain knowledge as well as the flexibility to try out different approaches. We look forward to working together with Mirum and deliver to the expectations of the business.”
Added Sanjay Mehta, Joint CEO, Mirum India: “As an agency, we are committed taking on new challenges and diversify our portfolio with well-known brands from across the globe. DuPont provides us with another great opportunity to showcase our expertise in the field of creativity, media, and content and we’re looking forward to some great work in the months to follow.”
Said Arvind Nair, Branch Head – North India, Mirum India: “Digital is constantly evolving in terms of both customer experience and direct sales, and we are working towards connecting DuPont with their customers in this evolving market. DuPont is an iconic brand and we’re really excited to be partnering with them take their digital first approach forward.”