MxMIndia

Tag: Abhishek Ganguly

  • Sara will also be the face for the brands' key product stories such as Cali, Nova and Defy, in the coming months

    Sara Ali Khan appointed brand ambassador for Puma

    By A Correspondent

     

    Global sports brand Puma has announced Sara Ali Khan as their latest brand ambassador for India. Signed on for a period of two years, Sara will be one of the leading faces for Puma women in the country, and promoting both the sportstyle and training business for the brand.

     

    Talking about their new brand ambassador, Abhishek Ganguly, Managing Director, Puma India saia: “Sara truly embodies what PUMA stands for – She is brave, fierce, confident and fun, with a strong influence among the youth.  These attributes, make her a perfect ambassador for the brand. Our women’s category has been in big focus for us, and with Sara now part of the PUMA family, we are confident that we will elevate it to greater heights in the years to come.”

     

    In addition to leading Puma’s Do You campaign, Sara will also be the face for the brands’ key product stories such as Cali, Nova and Defy, in the coming months.

     

     

  • The deal will see him feature in brand campaigns and promote the latest product lines across performance and sportstyle categories

    ​KL Rahul signs 3-year contract with Puma

    By A Correspondent

     

    KL Rahul

    Sportswear brand Puma has chosen to partner Indian cricketer KL Rahul. Puma announced a three-year association with the cricketer which will see him feature in brand campaigns and promote the latest product lines across performance and sportstyle categories.

     

    Commenting on the association, Abhishek Ganguly, MD, Puma India, said: “Rahul is a world class athlete who inspires today’s youth with his performance and style.  He is a perfect fit for the brand due to his exceptional performance on field, effortless style off field and his penchant for fitness. His personality is in total sync with PUMA’s brand ethos and we are very happy to associate with him and kicking off this exciting partnership together.”

     

     

  • Under this partnership, the agency will be responsible for the creative strategy and execution for Puma's marketing communication in India

    DDB Mudra Group wins the creative mandate for Puma

    By A Correspondent

     

    Lifestyle and sportswear brand, Puma has decided to partner with the DDB Mudra Group for the brand’s creative mandate in India.

     

    Speaking on the partnership, Abhishek Ganguly, Managing Director, Puma India said:“We firmly believed in new age media and have constantly strived to create our own differentiated patterns and modules; to engage with our consumers. I am confident that our partnership with DDB will help us create more resonance with our customers and bring forward the true spirit of our brand.”

     

    The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.

     

    Added Ranji Cherian, President and Managing Partner, DDB Mudra South:“We intend to bring Puma’s unique voice to life in the sports and lifestyle category. It’s a prestigious account win for us, and a great canvas for our own capabilities and creativity. We’re relishing the challenge and the opportunity to be Puma’s partner in embedding itself in India’s consideration and culture.”

     

  • The partnership between Virat and PUMA is for eight years, which will see PUMA and ViratKohli work towards transforming the sports and fitness ecosystem in India

    Puma signs Virat Kohli as brand ambassador

    By A Correspondent

     

    Global Sportswear brand Puma announced the signing of Indian cricket captain Virat Kohli as its global brand ambassador. Kohli joins the global sports brand’s growing portfolio of world renowned athletes. The partnership between Kohli and Puma is for eight years, which will see both work towards transforming the sports and fitness ecosystem in India.

     

    As part of the association, Virat will work closely with Puain developing a line which will include cricket, fitness and sports style. This range would be launched in the Autumn Winter season this year.

     

    Speaking on the occasion, Abhishek Ganguly, Managing Director, Puma India said: “It gives us immense pleasure and pride in announcing this association with the country’s favourite youth icon and world class athlete – Virat Kohli.”

     

    Kohli joins an expanding list of sportsmen who have partnered with Puma. Past collaborations have included Usain Bolt, Asafa Powell, Thierry Henry, Antoine Griezmann, CescFàbregas, Olivier Giroud amongst others. The brand has also garnered an impressive list of pop culture icons like Rihanna, Rapper Meek Mill, The Weeknd among other notable names.