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Tag: Abhinay Bhasin

  • On ‘The Next Normal: The Rise of the Contactless Economy'

    Dentsu Data Sciences unveils Millennial & Gen Z Study

    By Our Staff

    The Data Sciences Division of Dentsu India, has unveiled its latest Insights report, ‘The Next Normal: The Rise of the Contactless Economy’ under its specialist consumer insights wing — Dentsu Marketing Cloud (DMC) Insights. The report covers deep findings of the impact of a contactless world on consumer behaviour and sentiment of the Gen Z and millennial audiences from Urban India.

    Said Gautam Mehra, Chief Data Officer (Asia Pacific) & CEO dentsu Programmatic: “While the world grapples with the impact of the covid-19 pandemic, there is widespread uncertainty. However, in an ‘at home’ economy, the only assurance is that a next normal is being created, promoted by a hyper-connected world. Pegged to globally reach a $3trillion size by 2025, the ‘at home’ consumption economy has been fueled by the need for consumers to look at digital channels to maintain normalcy in their lives – be it to connect with friends and family virtually, purchase necessities, subscribe to content or discover and learn new skills. Millennials and Gen Z consumers, being digital natives, have been better equipped in adapting to a virtual world with demonstrating a greater adoption of cashless payments and an openness to discover and try new brands.”

    Added Abhinay Bhasin, Vice President (Asia Pacific) and Head of DMC Insights, Dentsu International: “The Next Normal has given rise to a hyper-connected virtual world fueled by better internet connectivity promoting an increase in online consumption and fulfillment of the needs within a contactless world. Being tech-natives, Gen Z and millennials will form a cornerstone of new age marketing and brand engagement given their growing spending power and digital literacy. A virtual world has given rise to human experience platforms. With the virus hitting home, there has been a hyper awareness of health and safety amongst Millennials and Gen Z audiences. This report builds on the commitment of DMC Insights to deliver industry leading insights on this demographic covering their impact on various aspects of consumption and growth.”

  • Collaborating on survey were Dentsu Aegis Network, IncNut Digital and HerHQ Media, MomJunction

    DMC Insights publishes report on Covid impact on women

    By Our Staff

     

    A collaborative study by DMC Insights, MomJunction and HerHQ Media was set up to understand the impact of the COVID-19 pandemic on women – both working professionals and homemakers. The report was aimed at capturing the shift in overall practices with regards to Food Consumption, Shopping Behaviour, Skin Care, Health Consciousness, and Household Chores.

     

    The recently concluded survey covered 1083 women aged 20 and above. The teams used a river sampling method where the MomJunction.com readers were invited to participate in a survey. The findings have been published in the report titled “Demisstifying her pre vs. post covid-19 behaviour”. The main takeaways show women’s consumption pattern in two distinct areas – food and skincare products and their household responsibilities that have increased post-COVID-19, therefore, impacting their buying decisions.

     

    Said Abhinay Bhasin, Vice President (Asia Pacific), Data Sciences, Dentsu Aegis Network: “Our research reveals 56% of women have claimed to have had an increase in domestic dependence on overall household work. The report will reveal how COVID-19 has played a role in impacting the lives of women in urban India. As global conglomerates adapt to a new reality, brands and companies must take into account the differentiated needs of their workforce, especially working moms who shoulder an even higher burden of care.”

     

    Added Natasha Garyali, Vice President, Business Development & Strategic Partnerships, IncNut Digital: “As the primary gatekeepers, we saw women take a more central role in household decisions and finances, redefining, adapting and influencing the pre-existing dynamics and shifting priorities in the wake of the pandemic. The report delves deeper into these changing and evolving behavioural shifts across key categories and provides an insightful perspective for brands to understand and harness these new emerging priorities by tailoring more meaningful communication and experiences that suit and shape the next normal.”

     

    Said Meera Chopra, Founder, HerHQ Media: “Despite its negative impact, many paradoxical trends emerged that transformed certain consumer behaviour and habits, and thus businesses. These changes indicate shifts in consumer behaviour and needs. Consumers, especially women who are the primary caregivers and home-runners, have displayed unprecedented lifestyle changes that would influence future buying trends, trends that need to be considered by media and marketing professionals while designing their marketing solutions in the post-COVID-19 world.”

     

     

  • The series is titled Gaming: The Next Big Thing

    IAA presents second series of gaming by Young Professionals

    By Our Staff

     

    IAA Young Professionals (YP) wing of the India Chapter of the International Advertising Association (IAA) presented the second session in the series of Gaming: The Next Big Thing.

    Donning his twin responsibilities, both as Vice President – Digital Innovation IAA Global and Vice President – IAA Young Professionals Development, Janak Sarda, Managing Director, Deshdoot Media Group, India, opened the session, mentioning how Covid has opened up a new vertical – Gaming as the 4th medium!

    Added Abhinay Bhasin, Co-Chair, IAA YP India: ‘The increased proliferation of smartphones coupled with better internet connectivity and increased time spent on content consumption during the lockdown period has made the Gaming Industry in India thrive. From a mere 25 in 2010, the number of online development companies in India has risen to over 250 in 2021 focusing on platforms linked to online games and sports entertainment such as Dream11. This led to the curation by the IAA YP India chapter to bring about awareness and highlight the opportunities within advertising and brand-audience engagement through gaming’

     

     

  • DAN Data Sciences has unveiled its OTT Report 'Now Streaming: The Indian Youth OTT Story'

    65% of millennials & Gen Z prefer OTT over TV: DAN report

     

    By A Correspondent

     

    The Data Sciences Division of Dentsu Aegis Network (DAN) India has unveiled an OTT Insights report, ‘Now Streaming: The Indian Youth OTT Story’ under its specialist consumer insights wing Dentsu Marketing Cloud (DMC) Insights. The report covers deep findings of OTT content and gaming habits of the Gen Z and Millennial audiences from Urban India.

     

    India’s on demand digital streaming industry surpassed the national film industry in terms of both viewership and growth. With entertainment gone online coupled with a surge in online gamers, the pandemic has proven to be a fillip to the sector with consumers confined to their homes. With the Indian OTT base being pegged to triple this year, the OTT sector presents a huge opportunity for investment into video content and mobile gaming services.

     

    Here are the key highlights of the report:

    :: 49% of India’s youth spend 2-3 hours a day binge watching content.

    :: 4 hours is the average time spent in consuming OTT video content in a day by millennials and Gen Z.

    :: On average, people signed on to 3 new OTT platforms during lockdown.

    :: 65% of millennials and Gen Z Prefer consuming video content on an OTT platform over TV.

     

    Gautam Mehra

    Commenting on the launch, Gautam Mehra, CEO, DAN Programmatic & Chief Data Officer, DAN – South Asia said: “While a large chunk of India is a single TV household, affordable data and advancements in mobile technology has been a huge boost to the country’s growing online content and gaming consumer base. This, coupled with the effects of the lockdown has led to the dramatic growth of online video content consumers and gamers with a high increment of audiences coming from a very young segment of the population. The report reveals trends of platforms of choice as well as a growing subscriber base and supports our investments into our recently launched OTT Planner – DMC Video+ as well as the world’s first gaming DSP – Dentsu Play to support advertisers navigate their investments in this ecosystem.”

     

    The report has been unveiled under the unit’s specialist research wing – Dentsu Marketing Cloud (DMC) Insights. The DMC Insights offers an expertise-led model to assist Dentsu Data Sciences’ research & insights, consulting and practice teams in delivering differentiated values to our clients.

     

    Abhinay Bhasin

    Added Abhinay Bhasin, Vice President (South Asia) – Data Sciences and Head of DMC Insights, Dentsu Aegis Network: “With online video and gaming seeing the maximum growth of time spent during the lockdown, we recognize the need for an industry level research report to give a direction towards which this segment of the economy is moving. Moreover, with or sans crisis, understanding Gen Z and millennials will form a cornerstone of new age marketing given their growing spending power coupled by their ability to influence older generations. This report is but the first step from DMC Insights to deliver industry level insights on this audience covering their impact on various aspects of consumption and growth.”

     

    Link to the report: https://dentsumarketing.cloud/dmcinsights.php

     

  • It recognises individuals who have provided leadership both to the data and analytics team they head

    DAN’s Abhinay Bhasin shortlisted for the DataIQ 2018 Awards

    By A Correspondent

     

    Abhinay Bhasin

    Abhinay Bhasin, Senior Manager- Data Sciences, Dentsu Aegis Network India, has been shortlisted in the ‘New Talent Award’ category by DataIQ 2018.

     

    DataIQ is a cross-industry community of data and analytics leaders and professionals from the Financial Times Stock Exchange 100 Index and large/mid-market organisations. Said Gautam Mehra, Chief Data Officer, Dentsu Aegis Network, South Asia: “An integral member of my team, Abhinay is a bright and passionate individual who has played an active role in championing the data story for the group in India through the service offerings of the Data Sciences Team. He has played a key role in consumer-insights projects, which has been very well received by clients such as Abbott and AMFI, to name a few. He has also added value and played a key role in crafting the data narrative in some of Dentsu Aegis Networks India’s recent business wins like MSIL and Suzuki Bikes. I am glad to see him as the only shortlisted candidate from APAC for the DataIQ Awards this year.”