MxMIndia

Tag: Abhinav Upadhyay

  • Endeavours to bring inclusivity, efficiency, and productivity in higher education

    Talentedge unveils new brand identity

    By Our Staff

     

    Leading edtech firm Talentedge has unveiled a new brand purpose and identity as it expands to Online Programme Management (OPM) as well as the executive-education and cohort-based-courses (CBC) space.

     

    Commenting on the process of the discovering the brand purpose and the launch of the new brand identity, Abhinav Upadhyay, Chief Marketing Officer Talentedge said: “For us, the process of discovering our brand purpose and then evolving our new identity has been a very fulfilling journey and has been immensely gratifying for me personally. India has a low Gross Enrolment Ratio of just 27.4% which means that people who are currently unserved by the formal higher education system in India is larger than the population of Germany and Canada combined. We are solving for that and to ensure that every Indian attains the potential that he or she is capable of. Our new identity is a seemingly simple yet bold and powerful expression of our purpose to ensure no ambition goes unfulfilled.”

     

  • To curate strategies to boost the learning platform’s business

    Arm Worldwide bags digital pitch of Talentedge

    By Our Staff

    Arm Worldwide has bagged the mandate to steer digital content and conversations for Talentedge’s market leading online learning platform. It will devise a strategy for creative and engaging media towards digital communications for the brand.

    Abhinav Upadhyay
    Abhinav Upadhyay

    Said Abhinav Upadhyay, Chief Marketing Officer, Talentedge: “EdTech and the disruptive power of digital learning is the need of the hour to help grow India’s Gross Enrolment Ratio (GER) in higher education from current 26.3% to over 50%. At Talentedge, we are passionate about solving the skill gaps and enhancing people’s careers across the nation. In order to do this, establishing our brand’s promise, enhancing our product value and creating an engaged audience while scaling our business are the core tasks for 2021. Hence, for us, it was a well thought out decision to bring together Talentedge’s brand vision & customer experience practices with #ARM’s expertise in content and organic optimisation to build the Talentedge brand into a career progression powerhouse.”

    Manas-Gulati
    Manas Gulati

    Added Manas Gulati, Co-founder & CEO of Arm Worldwide: “It’s a pleasure to have been selected to undertake this exciting journey with Talentedge. We are super-thrilled to use our capabilities to create a disruptive leg of communication for this fast-paced ed-tech firm with a fantastic brand vision. We have a proven track record of qualitative and quantitative deliveries for brands. Our teams are delighted to enhance Talentedge’s business with a focused and creative approach. #ARM’s experience in the ed-tech sector has given us the leverage to navigate the waters and we are positive that our teams will deliver on the brand objective.”