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Tag: Abhinav Tripathi

  • The campaign celebrates the ups and downs of life on the road

    American Tourister grants #Youraccesstotheworld, in latest ad campaign

    By A Correspondent

     

    American Tourister has launched its latest campaign for a new range of luggage bags, #YourAccessToTheWorld. Spearheaded by cricketer Virat Kohli, the campaign celebrates the ups and downs of life on the road, and encourages us all to live life to its absolute fullest.

     

    Commenting on the launch of the new campaign, Anushree Tainwala, Executive Director – Marketing, Samsonite South Asia, said: “I am delighted to announce the launch of an iconic new campaign for American Tourister. When travelling the world your luggage acts as a gateway to thrilling new experiences – #YourAccessToTheWorld! And our new campaign perfectly captures the excitement of setting off on an adventure with nothing but your luggage. This newest range of wheeled luggage bags has been meticulously designed to be stylish, innovative, and instantly recognisable – the ideal companion for today’s globetrotting traveller. And there’s no one who embodies modern India’s thirst for travel and adventure better than Virat Kohli!”

     

    Added Abhinav Tripathi, Executive Creative Director, McCann: “It’s a pleasure to have a celebrity on a brand, and yet have the brand be a bigger celebrity. That’s our approach for American Tourister this year. We make Virat travel to obscure parts of the world, where he may not be known but his American Tourister luggage definitely is.”

     

     

  • It features cricketer Virat Kohli

    American Tourister unveils its #GoSwagPackin campaign

    By A Correspondent

     

    American Tourister has launched its new ‘#GoSwagPackin’ campaign featuring Virat Kohli.

     

    Speaking on the launch of the new campaign, Anushree Tainwala, Executive Director Marketing, Samsonite South Asia, said: “I’m thrilled to announce that we’ve taken #swagpack to the next level with this latest campaign. Our newest range of #SwagPacks is all about exploring the world and living life to its fullest, and the global icon that is Virat Kohli complements the brand and the communication perfectly. His confident and stylish personality is a perfect fit for American Tourister and reflects the best attributes of today’s India – go-getter spirit, assertive individuality, and most importantly, swagger!”

     

    Commenting on the new campaign Abhinav Tripathi, Executive Creative Director, McCann India added: “Following in the footsteps of our last campaign, we wanted to up the Swag this year, while also focusing on the international look and appeal of the American Tourister backpack. So we got Virat to travel our little planet with the bags, quite literally. The film’s warped but unique visual language took a decent amount of trial and error, but I think everyone involved should be really proud of the final result.”

  • AT has worked in agencies like FCB Ulka, Ogilvy & Mather, Leo Burnett, McCann & TBWA

    Abhinav Tripathi joins McCann as Executive Creative Director

    By A Correspondent

     

    Abhinav Tripathi

    Abhinav Tripathi has joined McCann Mumbai as Executive Creative Director.

     

    He has worked in agencies like FCB Ulka, Ogilvy & Mather, Leo Burnett, McCann and most recently with TBWA.

     

    Announcing the appointment, Prasoon Joshi Chairman APAC and CEO & Chief Creative Officer McCann Worldgroup India said: “I am delighted to welcome Abhinav back to the McCann family. Abhinav represents the breed of fine creative people who also have sharp understanding of strategy and brands. He has grown with McCann and has been an integral part of our creative journey, am sure his second innings with us will be even more valuable.”

     

    Commenting on the appointment, Pradyumna Chauhan-Joint NCD McCann World group added: “I have worked with Abhinav in the past. He is a great collaborator. Much awarded and with an eye on popular culture and emerging communication trends, I am sure he is going to help drive creative excellence.” Said Prateek Bhardwaj – Joint NCD McCann Worldgroup: “Delighted to have Abhinav back in the team. He is a unique talent, one who combines an innate advertising wisdom with a truly modern, techie sensibility. With Abhinav on board, I look forward to even more exciting times ahead for McCann.”