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Tag: Abhinav Kaushik

  • Account will be serviced from the agency's Gurgaon office

    Taproot Dentsu wins mandate for Biba ethnic wear

    By Our Staff

     

    Taproot Dentsu has been awarded the creative duties for the Indian ethnic brand, BIBA. The account was won following a multi-agency pitch and will be serviced from the agency’s Gurgaon office.

     

    As per the mandate, Taproot Dentsu will create campaigns for BIBA’s ‘2022 spring-summer collection’. The focus will be on the brand’s fresh perspective on today’s woman and its commitment to providing her ample choice in terms of outfits, irrespective of the occasion.

     

    Siddharath Bindra

    Speaking of the association, Siddharath Bindra, Managing Director, BIBA said, “We are excited to partner with Taproot Dentsu as our creative partner for BIBA. They bring to the table a good mix of understanding the category and interesting creative outputs for the same. We look forward to our partnership and creating some great campaigns together.”

     

    Added Abhinav Kaushik, Executive Vice President & Head of Office, Taproot Dentsu Gurugram: “Biba is a well-established brand that every woman has seen, heard of, and at some point, shopped from. To work with such a well-entrenched brand in giving it a contemporary voice that will connect with the woman of today is both exciting and challenging. We are working closely with the Biba team for their upcoming collections and are gearing up to create a fantastic campaign for 2022.”

     

  • The 360-degree marketing campaign is titled ‘Rush of Supremacy’

    Dentsu One creates campaign for new Honda City

    By A Correspondent

     

    Dentsu One has created for Honda Cars India (HCIL) a 360-degree marketing campaign, ‘Rush of Supremacy’, for the new 5th Generation Honda City.

     

    Speaking on the campaign, Rajesh Goel, Sr VP and Director – Sales and Marketing, Honda Cars India said: “The mission was to deliver supremacy from the word go, and so began our journey of creating a car with a strong and robust road presence, delivering excitement and security with an intelligent package that offers superior value to its ambitious customers. The goal of the campaign was to bring all these pillars alive in a tone and manner that is true to the original sedan – the Honda City. The campaign resonates aptly with the City buyer who commands absolute supremacy and is assertive about the intelligent choices he makes.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “It’s one thing to pack in a punch when a product is launched; it’s quite another to do it year after year, decade after decade. When we were briefed on this iconic car’s new offering, we were absolutely excited. In the past, we had created campaigns like ‘Worlds Ahead’ and ‘Forget The Toys’ for Honda City but seeing what the 5th Generation model has to offer, we thought it’s time to introduce some excitement into the DNA of the brand. Now for years, people have been saying that it gets lonely and boring at the top. We thought it is time to bust that myth. Because with supremacy, comes a great new feeling, a whole new rush. Despite the lockdown, God helped us execute every nut and bolt of this campaign with various assets, across different platforms. The Honda Connect campaign, featuring several videos around the Boss Dog, was great fun too.”

     

    Said Abhinav Kaushik, Executive Vice President, Dentsu One: “The Honda City is a true legend that’s been able to resonate and stay relevant for over two decades. And this new generation of Honda City is no different. Keeping the client brief in mind, we have looked at the brand truth by asserting City’s unrivalled leadership position and amplifying the dynamism and excitement that the new generation Honda City offers to its owners. The campaign reflects these two facets of the brand and will sure fire the segment with much needed dynamism and excitement.”