By Our Staff
Scaler, a tech upskilling startups, has kicked off its brand marketing campaign with a film that draws on popular shows and internet references. The campaign aims to throw light on the enduring skill gap in the technology space and the urgent need to address the same.
Speaking about the film, Abhimanyu Saxena, Co-founder, Interview Bit & Scaler Academy, said: “Scaler has always been a proponent of the importance of having the right set of skills to perform any given role, and believes that securing a good job, while important and gratifying, is not the sole purpose of acquiring a skillset. The gap in skills that we are currently witnessing in the industry, acerbated even more by the rapid digitalisation that followed in the wake of Covid-19, has brought to light the need to not only keep oneself relevant by updating one’s skill set but also the value of thinking beyond oneself and using one’s skills to effectively address and overcome key challenges in the way we work and live.”
Scaler, an edtech start-up for upskilling students and working professionals, has announced key leadership appointments towards strengthening its Marketing and Creative vertical to accelerate business growth. Rahul Karthikeyan joins as Chief Marketing Officer, Anu Nair as Creative Head, and Ranjeet Kumar and Manmeet Singh Akali as Co-Heads of Brand & Content.