MxMIndia

Tag: Abhijit Sanyal

  • To campaign for their office stationery with a tagline 'Carve Your Niche'

    HQ by Navneet and Terribly Tiny Tales collaborate

    By Our Staff

     

    HQ, the office stationery brand of Navneet Education, has joined hands with Terribly Tiny Tales (TTT) to launch a campaign for its stationery products. The campaign is titled ‘Carve Your Niche’.

     

    Speaking about the collaboration with TTT, Abhijit Sanyal, Chief Strategy Officer said: “We have taken a unique path to throw light on how journals and diaries can go beyond just writing day to day notes. Terribly Tiny Tales (TTT) have captured our message beautifully through their everyday-life-stories. This will hopefully inspire everyone to take a pause and pen down their thoughts while unleashing their creativity. We want our consumers to be delighted with the overall writing experience. There are not many brands offering products specifically for this niche space and at Navneet Education, we believe in creating products that someone with an inherently good taste would appreciate.”

     

    Added Anuj Gosalia, CEO, TTT: “TTT is a community that celebrates writers, creators and stories. Partnering with Navneet Education for their brand HQ has been the most organic and incredible association. With a custom template to bring the ruled lines of HQ journals into our stories, every piece of content celebrates the power of the written word. These premium journals have a perfect home within the TTT community and we look forward to a long and memorable partnership with the team at Navneet.”

     

  • The campaign is airing on Youva’s social handles on Facebook, Instagram, and YouTube

    Navneet’s Youva launches short tutorials to enhance creativity through ‘Youva Originals’

    By Our Staff

     

    Youva, the domestic stationery brand from the house of Navneet, has launched ‘Youva Originals’, a campaign for kids with the aim to enhance their creativity and learning. As part of the campaign’s first season, Youva is hosting exclusive cartoon tutorials every Fridayon its social media handles on Facebook, Instagram and YouTube.

     

    Commenting on the launch of Youva Originals, Chief Strategy Officer and spokesperson of Youva, Abhijit Sanyal said: “Youva, as the name suggests, has always been aligned with nurturing the youth and fostering their creativity. With this campaign, we want to boost kids’ creativity and help them discover their hidden talents through arts and crafts. We are bringing in more meaningful content on our social media handles for our followers. We want the kids to enjoy the process of creating something that they like and we believe it will be a unique new experience for them as well.”

     

  • The TVCs will be part of a series of integrated marketing and promotional activities

    Youva by Navneet enables young minds to think differently

    By A Correspondent

     

    Youva, the youth stationery brand from the house of Navneet Education Limited, has released three TVCs around their new brand tagline ‘Think. Create’. Youva through their TVCs aims to enable and inspire creativity and celebrate young creators from various walks of life.

     

    Said Abhijit Sanyal, Chief Strategy Officer, Stationery Division, said: “We are excited to launch the TVCs that appreciate and enable creative thinking in today’s youth with our brand messaging ‘Think. Create’. The three TVCs showcase three different stories but having the same underlying idea of how young children think and act differently. I hope we are able to inspire today’s youth with these TVCs and share the spirit of Youva.”

     

     

  • Youva’s new logo and the tagline is a representation of the brand’s understanding of the innate creativity within every youth

    Youva unveils new brand identity

    By A Correspondent

     

    Youva, the domestic stationery brand from Navneet, has undergone a brand refresh, including a new logo and tagline – Think. Create.

     

    Abhijit Sanyal

    Said Abhijit Sanyal, Chief Strategy Officer, Youva: “We believe the youth are the foundation of our future and we want to motivate them to be creators. Every Youva product resonates with the ideology, passion, and enthusiasm of young India. I am extremely delighted to be a part of the rebranding journey and believe that this will lay the roadmap for the brand to reach great heights.”

     

     

  • Anmol roped in DY Works to carry out a complete rejuvenation of the brand architecture and visual design

    DY Works undertakes rebrand of Anmol Biscuits

    By A Correspondent

     

    Kolkata-based biscuits and foods major Anmol Industries Ltd has undertaken a rebrand exercise led by strategic design and consultancy firm, DY Works. With the aim of expanding market share and increasing its geographical footprint from eastern and northern India to a pan-India presence, Anmol roped in DY Works to carry out a complete rejuvenation of the brand architecture and visual design.

     

    Abhijit Sanyal

    Said Abhijit Sanyal, President, DY Works: “We wanted to make the Anmol brand much more modern, warm, approachable – by building on the friendly ‘smile’. We started with an overall corporate branding revamp leading into clutter-breaking packaging not just at the master brand level, but at each sub-segment level too. We believe that this innovative design approach, the unique logo and excellent product quality will help Anmol stand out against competition.”

     

    Added Ranendra Nath Ojha, Chief Marketing Officer, Anmol Industries: “Based on consumer feedback and our own strategic vision, we have undergone a complete change of our logo and packaging to be seen as a young contemporary Indian brand, which is in line with the aspirations of the youth. The new Anmol logo is a reflection of Anmol’s values of spreading joy and warmth and has been designed to appeal to its core target audience.”