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Tag: Abhijit Roy

  • Promotes the concept of uninhibited childhood

    Berger Paints’s new TVC

    By Our Staff

     

    Berger Paints India Limited has launched a new TVC on its Easy Clean luxury interior paint. The video highlights the brand’s idea to encourage uninhibited childhood and to let the kids be kids at home.

     

    Commenting on this association, Abhijit Roy, Managing Director & CEO, Berger Paints India Limited, sais:“Our new TVC encourages the concept of uninhibited childhood. Easy Clean as a brand has been the front runner in washable interior paint segment for over 15 years now. I hope we can strengthen the positioning of the brand benefits in the consumer’s mind with this engaging new television campaign.”

     

    Added Sagar Kapoor, CCO, Lowe Lintas: “Kids and walls have a history universally. It is a constant nightmare for the parents to keep stains and doodles from appearing on the walls. And given the fact that kids these days are spending most of their time indoors because of the pandemic, they are bound to explore avenues to channelize their creativity turning the walls into a canvas. It is a pivotal part of their explorations. Berger Easy Clean aims at addressing this issue and urges parents to give their kids a freehand and nudge their childhood creativity. To not let anything come in the way of childhood and growing up. The story hence shows the spontaneity of kids indulging in their creative expeditions, while Easy Clean remains true to its promise of ensuring no marks or stains and leaving the walls stunning and beautiful.”

     

     

  • To amplify brand on social media

    Mirum India wins mandate for Berger Paints

    By Our Staff

    Berger Paints has given the social media mandate for corporate communication to Mirum India, part of WPP Group. Mirum has been tasked with building the corporate brand on social media and highlighting the key achievements going forward. The account will be serviced from Mirum’s Mumbai office.

    Said Abhijit Roy, MD and CEO, Berger Paints India: “With the wide propagation of Social media, companies now need to reinvent their communication strategies to reach out more efficiently to their consumers, investors and other key stakeholders. We are sure that the association with Mirum India would help us in strengthening our corporate brand and create enhanced stakeholder engagement avenues in the current times.”

    Added Sanjay Mehta, Joint CEO, Mirum India: “Social media is the future of corporate communication. It plays the role of an image builder, an enhancer and a maintainer… all rolled into one. Berger Paints is one of the respected companies in the Indian market and comes with a rich brand legacy, which we look forward to amplifying through social media. Our experienced team is confident of delivering a solution which the brand deserves.”

     

     

  • The campaign has been created by Lowe Lintas Kolkata

    New Berger HomeShield ad stars Akshay Kumar

    By A Correspondent

     

    Berger Paints has announced a new campaign for Berger HomeShield conceptualised by Lowe Lintas Kolkata.

     

    Speaking about the campaign, Abhijit Roy, MD and CEO, Berger Paints said: “Just like a doctor who prescribes medicines only after accurately diagnosing the ailment, dampness should also be treated similarly. Scientific understanding is significant while finding the right solution. Damp walls and leaking ceilings are harsh realities in Indian homes with limited analytical solutions present in the market. Berger Home Shield with its Concrete Moisture Meter carries out a scientific assessment of the problem and then prescribes a suitable solution based on well researched parameters, which stands out amongst the current alternatives available to the home owners.”

     

    Talking about the campaign idea, Sagar Kapoor, CCO, Lowe Lintas added: “Leakage is probably the biggest nightmare any home owner would have. What makes it worse is that there are as many fake solutions offered as there are reasons for the walls and ceilings to leak. Berger HomeShield hence aims at demystifying this issue with its Concrete Moisture Meter and waterproofing solutions. The story hence shows the confusion of a family in distress being offered multiple solutions not knowing which one to trust. Akshay Kumar is the voice of reason that asks them to trust science and not fake knowledge.”

     

     

  • To endorse Berger Paints’ Waterproofing Range under Homeshield

    Berger Paints ropes in Akshay Kumar as Brand Ambassador

    By A Correspondent

     

    Berger Paints India Limited has announced its association with Akshay Kumar for their Waterproofing range of products under HomeShield Brand.

     

    Said Abhijit Roy, MD and CEO of Berger Paints: “We are very excited about the association with Akshay who is today one of the biggest stars in the Indian film industry. With a career spanning decades built on the edifice of his passion for hard work, devotion to quality and  zeal to innovate with challenging roles, he is a perfect fit for Berger HomeShield which also embodies the values of trust, dependability, durability and high product performance in the segment of waterproofing. It is one of the fastest growing segments for us and the association with Akshay would help create better brand visibility and recall, helping catapult the brand as the preferred consumer choice”.

     

     

  • Katrina first came on board as the face for the brand Silk in 2012, when the first advertisement of Berger Silk was launched

    Berger Paints takes Berger Silk proposition further with new TVC

    By A Correspondent

     

    Berger Paints unveiled its new campaign for luxury interior brand Berger Silk with the tagline “Duniya Dekhegi Jab Silk Se Saje Zindagi”. Leading Bollywood actor, Katrina Kaif, continues to be the brand ambassador for Silk. Katrina first came on board as the face for the brand Silk in 2012, when the first advertisement of Berger Silk was launched.

     

    Silk has always been positioned on the platform of luxury, aspiration & exclusivity. The new campaign will build on the existing communication platform of “Experience Silk on all your walls” and take it a notch higher to the level of “Experience the richness of Silk.”

     

    Commenting on the concept, Abhijit Roy, Managing Director, Berger Paints India Ltd says “This is the second leg of our association with Miss Katrina Kaif for our brand Berger Silk. Over time, there has been a lot of positive and synergistic imagery rub-off between Katrina and the brand Silk. To build on this association, we hope to reach out to the more discerning consumers through this new television advertisement.”

     

    The ad opens to a can bursting to a splash of Silk. A drop is seen entering the world of Silk which in moments gets metamorphosed into a gorgeous lady (Katrina) who then immerses herself in the richness of Silk and explores the breathtaking walls of a luxurious villa with stunning colors (Silk Emulsion), textures (Silk Illusions) & stencils (Silk Designzz). The ad ends with the campaign tagline “Duniya Dekhegi Jab Silk Se Saje Zindagi” thereby emphasizing the brand promise- Silk makes your walls look so rich, smooth & luxurious that they become masterpieces for the world at large to see and admire.

     

    Berger Paints will be initiating a 360 degree marketing campaign to establish the new ad. The advertisement will be aired across leading channels in various categories of news, movies, sports, GEC and regional.