Tag: Abhay Deol

  • Abhay Deol springs in a surprise for Pizza Hut

    By A Correspondent

     

    Pizza Hut has released a new campaign featuring actor Abhay Deol and a gang of puppets. The film has been made by Corcoise FIlms and directed by Vishwesh Krishnamoorthy.

     

    Said Prashant Gaur, Chief Brand Officer, Pizza Hut (India Sub-Continent): “We take pride in serving the best, the freshest and the tastiest pizzas to all the pizza lovers in the country. We believe that every pizza lover deserves to experience the power of a truly great pizza. Our association with Abhay Deol  for this campaign will enable us to deliver the core proposition of our brand in the most entertaining and engaging way. Abhay stands for someone who is self-assured of his choices, has a great taste & is quite confident about it. We are sure our consumers will be overjoyed to see Abhay in this playful and distinctive ad from Pizza Hut,” he added.

     

    Said Ajay Gahlaut, Deputy CCO – Ogilvy India / CCO – Ogilvy – North: “For us at Ogilvy, this new campaign for Pizza Hut was more about having fun. What started with “let’s do something with puppets” got transformed so seamlessly into communication that works really well for the client and makes us think “wow we actually get paid to do this”. We see Pizza Hut as quiet, confident and self-assured brand, a personality type that is perfectly matched with that of Abhay Deol’s. He is cool, he speaks the language and you just know by looking at him that he will never settle when it comes to pizza. This year you can expect a lot of exciting things from Pizza Hut, both food wise and advertising wise and hopefully our new campaign will get folks to switch. Yes, we are quietly confident that once you go to (Pizza) hut, you’ll never want anything but.”

     

     

  • Facilitating changemakers the bindass way

    By a correspondent

     

    Youth brand bindass’ recent initiative ‘b for change’ is seeing support from many quarters as the channel encourages youngsters to become agents of change. Bollywood’s Youth Icon, Abhay Deol was the guest of honor at a special event held in the capital recently to felicitate a few young change makers, whose work has been featured on bindass earlier as a part of ‘b for change’.

     

    The initiative reiterates bindass’ brand philosophy of being an ‘Enabler of Purposive Action’ through engaging entertainment that can inspire the Indian youth. The hosts of the channel’s two marquee shows under the ‘b for change’ umbrella, Karan Tacker from ‘Halla Bol’ and Gurpreet Saini from ‘Change Aayega, Hum Laayenge’ were also present at the event to mark their support.

     

    The change makers who were felicitated at the event included Alisha Sharma from Mumbai, who started the ‘Chappal Marungi’ campaign, which encourages victims of eve teasing to fight back the molesters; Shreeya Parekh from Bangalore who spreads awareness about environmental issues through her blog ‘Green living’; Rashi Anand from Delhi started  ‘Lakshyam’, India’s first toy library for under privileged children; Mishika Singh from Delhi who was one of the founding member of ‘Besharmi Morcha’, a campaign to raise voice against the attitude of blaming rape or sexual harassment on any aspect of a woman’s appearance.

     

    “India is slated to be the youngest country in the world in the next couple of years. The youth in our country are brimming with positive energy evident in the self-motivated actions taken by youngsters like Alisha, Shreeya, Rashi and Mishika. ‘b for Change’ started with one of our strongest youth insights that our viewers are looking for platforms to channel their efforts. Our campaign aims to give them that platform. We hope that shows like ‘Halla Bol’ and ‘Change Aayega, Hum Laayenge’, will help route this positive energy of youth into actions that would yield the much needed change. Felicitating them is our way of encouraging many more such inspired youngsters to come forward and lead the efforts for a better tomorrow,” said Indrajit Ray, Executive Director – Content, Media Networks, Disney India.

     

  • Reviewing The Reviews: Chakravyuh

    Chakravyuh

    Key Cast: Abhay Deol, Arjun Rampal, Manoj Bajpayee, Esha Gupta, Anjali Patil, Om Puri

    Written By: Prakash Jha, Anjum Rajabali, Sagar Pandya

    Directed By: Prakash Jha

    Produced By: Prakash Jha

     

    Prakash Jha films cannot be dismissed outright. For the better part of his career, Jha has tried, not always with success, to capture the bleak reality of small-town India. Because he is not a typical Bollywood all-business-no-brain type, his films are viewed, at least by critics, with some respect. Still, for the informed viewer, it is hard not to be sceptical of Jha’s Maoists-for-Dummies film Chakravyuh, especially since the plot comes from Jean Anouilh’s Becket which is also the base for Hrishikesh Mukherjee’s Namak Haram. Jha’s film may have a point of view, but lacks both finesse and a strong emotional core. The ratings from the wise ranged from 2.5 to 3. And poor Arjun Rampal comes in for major flak!

     

    Shubhra Gupta of the Indian Express rightly analyses, “Jha makes it easy for us to hate these black villains, and stay safely ambivalent about the others: the Naxals have a valid point of view, but killing cops, or anyone else, is not good; the cops need to prevent the innocent villagers from becoming victims, but it’s a war, and there will be casualties. You can see the director’s job is cut out because he is on a tightrope: too much overt justification or sympathy for either side would receive flak from the other. But this makes Chakravyuh, with entirely predictable character-arcs and outcome, a lesser film than it could have been.”

     

    Suprateek Chatterjee in the Hindustan Times writes, “Some performances, such as those by (Manoj) Bajpayee and (Anjali) Patil, are restrained and manage to add some authenticity and dignity to the proceedings. Alas, all of this is undone by the film’s frenetic pacing, raucous background score (nary a silent moment, with many cues sounding suspiciously similar to Hans Zimmer’s The Dark Knight score) and puerile writing. There’s no intelligent layering here; characters arrive on screen, announce who they are and what they do – and then proceed to do exactly that. Also, this might seem like a minor quibble, but in 2012, can we expect at least half-decent visual effects? Shots of explosions in this movie look like they were created by first-year animation students.”

     

    Priyanka Roy of The Telegraph writes, “This is a film that doesn’t really know what it wants to be. Director Prakash Jha ventures bravely into the dark and under-exposed world of Naxalism, but Chakravyuh is a victim of Bollywood excess, reeking of jingoism, larger-than-life characters and the inevitable song-and-dance, all of which tend to drown out the message that the film strives to put across.”

     

    Meena Iyer of The Times of India is kind: “Chakravyuh is a hard film to make and marks must be given to Jha for sticking his neck out. Staying true to the subject, he gives us an insight into uncomfortable truths unfolding in our backyard. He is one of the few filmmakers with such audacious work to his credit. Jha must also be complimented for the scale and performances he has extracted from his lead cast. The men – Manoj, Arjun and Abhay – are compelling; of the girls, Esha starts on a shrill note but improves later. Newbie Anjali Patil shines. You may not like this movie if socio-political entertainers are not your cup of tea.”

     

    Shabana Ansari of DNA fence-sits: “A socio-political thriller set in the country’s red corridor where Maoist insurgents oppose industrialisation because it leads to the displacement of the tribal population, Chakravyuh has its heart in the right place. Jha has once again woven fictional elements and characters with real incidents and people to present a film that touches the right chords. But somewhere along the way, he succumbs to what can only be described as the Bollywood’isation’ of a socially relevant subject – there’s male bonding, dialogue-baazi, non-stop action, blazing guns, and also an irreverent item number thrown in! No, really!”

     

    Sukanya Verma of rediff.com is unimpressed: “Jha steers clear of innovation and opts for the soft-corner-for-the-girl cliche and not some radical shift of ideals to convey Kabir’s sudden craving to switch sides. Chakravyuh, despite a decent premise, is a victim of clumsy plot and inordinate length. Apart from ambiguous purpose and the topsy-turvy dynamics of Adil and Kabir’s friendship, dialogues fail to dazzle and songs appear out of place. It’s almost hilarious when Om Puri’s waxing eloquent about ‘Aam aadmi ke liye kuch bhi nahi hai’ (There’s nothing for the common man) is immediately followed by Sameera Reddy’s furiously shaking belly in a needless item song targeted at frontbenchers. The irony is unmistakable. In the end, Chakravyuh is nothing more than an average action flick in the garb of relevant cinema where socio-political turmoil is nothing more than a prop and gun-toting militants in uniforms and bandanas hollering ‘Lal Salaam’ fill up the frames.”

     

    Karan Anshuman of The Mumbai Mirror was one of the positives: “The film is massive. Hundreds of coordinated extras fill up scenes. Yet, one feels Jha’s method is getting somewhat repetitive. The technical formula that served him well so far is beginning to look dated with an overall neatness missing. Do such films need item numbers any more? Must the effectiveness of the message come at the cost of style? But then again if a Bhansali can produce a Rowdy Rathore, give me a Chakravyuh over it any day. Watch this film for its lucid, dramatic presentation of a nation’s problems. The commercial aspects notwithstanding, at the heart of it, Chakravyuh is the first effective film on the Naxal-Maoist question.”

     

  • The Anchor: Manish Porwal on 6 celebrities who marketers have ignored till now

    Is there life beyond Sachin and Dhoni and Shah Rukh and Abhishek? Yes, says Manish Porwal, recommending six faces that could be tapped.

     

     

     

    Gautam Gambhir: One of the most consistent youngsters in the Indian team, Gautam was accused of being puny, under-confident, reserved and almost a misfit for any proud brand. In spite of his reasonably good looks and much better cricketing records, he was, at best, fitted into one-in-many celeb kind of brands. I remember how difficult it was to get work for him, off the field. Today, the king of Kolkata, he is a knight both off and on field. I hear his price is going to double and that still is a fraction of Dhoni’s. Grab him, India Inc!

     

    Kamal Haassan: I guess he waited so long to marry a brand that the brands no longer see him as an eligible groom. Initially wary of brand endorsements, Kamal, is now not also being approached. Next only to Rajni Sir, he has the power to change governments, not just brand choice. He lost an opportunity to stand for a brand so far. Or shall we say, brands lost the opportunity to make Kamal stand for them?

     

    Rajeev Khandelwal: Aamir Khan of television and Aamir of films, his acting prowess and his success also couldn’t get him to endorse many brands yet. A part of it was his choice, as he wanted to be discreet and away from media but for his core work. Rajeev is almost anti-social [not on social networking sites]. A sure loss for FMCG brands wanting to woo the quintessential housewife.

     

    Rakhi Sawant: Are you raising an eyebrow? That’s fine. The queen of entertainment and TRPs was too controversial to be used by the safe world of advertising. Understandable that most brands would not want to touch her with a barge pole, as an endorser. But hey, advertising folks, I thought you were smarter and cuter than that. What about an anti-hero in a low involvement and impulse buy brand wanting quick recall? Rakhi still gets attention, good or bad!

     

    Abhay Deol: Too niche for the mass brands and too mass for the niche brands, Abhay didn’t get slotted well for brand endorsements. A potential, good-to-grab, keep-and-see-grow, Abhay is hitherto unexplored by the big daddies of advertising and endorsements. Holds more promise than sirji, for sure.

     

    Chetan Bhagat: The person who rules the social networks and college canteens of young and Tier 2 India, doesn’t feature in a single TV commercial. He touches the hearts and computer screens of more than a million youth. He knows his worth but do brands? A gross mismatch of expectations keep him away from the ad world

     

    Manish Porwal is Managing Director at Alchemist Talent Solutions