By Our Staff
Hamdard Laboratories (Medicine Division), has rolled out a special Ramzan special campaign for its family tonic brand, Cinkara.
Said Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division): “At Hamdard, it’s our constant endeavor to provide products that are targeted at holistic wellness and keep us energetic to fight life challenges. Cinkara campaign is the testimony of providing holistic healthcare to all age groups.”
By Our Staff
Hamdard Laboratories, the health and wellness company, has launched a campaign titled ‘Sehat Hai To Watan Hai’ dedicated to the armed forces and police for their selfless service.
Said Abdul Majeed, Chairman & Managing Trustee, Hamdard Laboratories (Medicine Division): “Commitment to self-care is critical as the nation grapples with the third COVID wave. While we continue to provide quality healthcare products to all, we find it critical to care for our armed forces and the police of the nation for their selfless service. Their holistic well-being and health protection is our responsibility as they continue to protect the nation. We extend our gratitude through dedicating #SehatHaiToWatanHai to our armed force, frontline workers and commit to providing the best of Unani solutions for their brighter and healthier future.”
By Our Staff
Hamdard Laboratories (Medicine Division) has launched the second phase of its integrated marketing campaign ‘Sachai Andar.Achchai Bahar’ for its legendary brand, Safi. Through this integrated marketing campaign, the company will leverage PSOM radio, and digital mediums to maximize reach.
Said Abdul Majeed, Chairman, and Managing Trustee, Hamdard Laboratories (Medicine Division): “Self-care has become an essential part of our day to day life. With health as our priority, it is important to keep a balance of nutritional intake and cleanse our bodies inside out. The unique formulation of Safi has been trusted by millions and has proven beneficial for everyone. Let’s be conscious of our health and stay safe and healthy.”
On the launch of the second phase of campaign, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) added, “The second leg of this campaign embodies the spirit of true beauty that glows inside out. An amalgamation of determination, self-love and the right support can counter any obstacles that obstruct the path to success. The personalities featured in the campaign reflect the truth of Sachchai Andar. Achchai Bahar. As a product, Safi purifies the blood from inside to give us glowing skin outside which boosts confidence and helps ones stand tall in the world.”
By A Correspondent
Hamdard Laboratories (Medicine Division) has launched its new campaign ‘Sachai Andar.Achchai Bahar’ for its brand, Safi. Personalities like Anny Divya – world’s youngest woman commander to fly Boeing 777; Ashweeta Shetty – TEDx speaker from being a beedi roller; Afshan Ashiq – Captain of J&K women’s footfall team; Mira Erda – youngest formula 4 girl driver in India; Gladstone Peter, a one man band; Angad Dariyani- maker of India’s first 3D printer; Chandeep Singh – world record holder for fastest 100 mtrs para skating and Sanober Pardiwala – India’s first stunt woman, are featured in the campaign.
Said Abdul Majeed, Chairman, and Managing Trustee, Hamdard Laboratories (Medicine Division): “Health and wellness deserves the highest priority today .The pandemic has made people conscious of their health and hygiene. It is my belief, that when people eat well, sleep well and keep their bodies cleansed of impurities the result is not just great. It is miraculous. A healthy body and mind comes with a perk of glowing skin. I bet on SAFI to give such results. Natural herbal remedies are always beneficial. Try for yourself .Stay healthy. Stay safe.”
On the launch of its latest product campaign, Ms. Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) added: “Our new campaign celebrates the true spirit of people who are beautiful inside out. It’s about the power of self-belief, determination that adds another dimension of glow. Positioned as Sachchai Andar. Achchai Bahar, it reflects the product truth. Safi purifies the blood from inside to give us glowing skin outside.”
Said Pranav Harihar Sharma, Creative Director: “Every genius seems crazy at first. But what they seem, they never are. This is the core thought of Safi campaign, connecting the product with the philosophy of Sachai Andar.Achai Bahar. The campaign showcases eight talented people of India who have broken stereotypes to reflect their self- belief and their act is what makes them beautiful and celebrated. The idea makes a point that you are not what you look. The glow on the face is the glow that comes from within.”
By A Correspondent
Hamdard Laboratories has rolled out a new marketing campaign #Breathless for its tonic brand Cinkara. With the new brand positioning, the company has brought Cinkara in new packaging and a refreshed look. Singer Sunidhi Chauhan is the face of the new brand campaign who has rendered her voice to #Breathless. Hamdard has also collaborated with Radio Mirchi to maximie the campaign’s reach and engage listeners through ‘The Breathless Challenge’.
Said Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division): “My late grandfather had a vision for the brand and its role. The Cinkara packaging is inspired by our tricolour, hoping that one day it would become the tonic of the nation. For more than 40 years now, Cinkara has been one of the most popular and affordable health tonics in the country. At Hamdard, it’s our constant endeavor to provide products that are targeted at holistic wellness and keep us energetic to fight life challenges.”
Commenting on the campaign launch, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) added: “Cinkara is an iconic brand and with this repositioning, we want to reach out to the maximum number of households. We believe that our mothers hold the key to our health and happiness and are an important part of the chain. We are pleased to have Sunidhi Chauhan as our brand ambassador for the campaign as she resonates well with our consumers who are excelling at both professional and personal levels. The Cinkara song is an ode to all the mothers and homemakers who do everything to keep us going.”
Said Pranav Harihar Sharma, Creative Consultant, Hamdard Laboratories (Medicine Division): “We often hear people say that – ‘Saans lene ka bhi waqt nahi milta!’ This summarizes the tussle of an Indian middle class family who is living a breathless life and juggles between multiple roles and responsibilities. With Cinkara’s new campaign, we have tried to give this reality of ‘breathless life’ an entertaining twist by narrating the role of Cinkara through a mother’s lens and dedicate the breathless song to all the super moms and their families. The campaign is live on various digital platforms, print and radio.”