By Our Staff
ABD India has launched its new campaign ‘Taste the Thrill’ for Officers Choice Blue (OC Blue).
Talking about the campaign, Shekhar Ramamurthy, Executive Deputy Chairman at ABD said: “The new campaign for OC Blue taps into the inherent category codes of enjoyment and relaxation. We are confident that this communication will energize OC Blue with existing and new consumers.”
Added Kartik Smetacek, Joint National Creative Director, L&K Saatchi & Saatchi, Publicis Groupe: “For the OC Blue consumer, one of the key reasons to engage is the promise of escape and excitement. That’s the core idea the campaign brings alive in a simple, vivid way.”