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Tag: Abby

  • Wavemaker is Media Agency oof the Year, ABP Publisher of the Year

    Wavemaker is Media Agency oof the Year, ABP Publisher of the Year

    It’s now become a winning habit for GroupM agency Wavemaker. On the first day of the Goafest 2024, Wavemaker India was crowned Media Agency of the Year at Abby Awards Powered by One Show. They bagged 16 metals. Earlier, ABP Ltd bagged the Publisher of the Year titled with five metals.

    The EssenceMediacom team winning the sole Grand Prix Media Abby for Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV

    The Wavemaker tally include four golds, nine silvers and three bronzes. The sole Grand Prix presented was won by GroupM agency EssenceMediacom for Airtel 5G Plus campaign #LookMaImOnTV for innovative use of branded content – integration.

    While Wavemaker scored 98 points, the next best was less than half that at 48. That was Initiative Media. EssenceMedia secured 42 points.

    The ABP Pvt Ltd team winning the Publisher of the Year Abby

    Like last year’s edition, the Abby Awards are powered by One Show and have received a total of 3506 entries as against 3301 last year. As many as 73 entrants for the Media Abby as against 63 last year. In Creative, there are 198 entrants as against 181 last year. The total number of entries for Media Abby were 1258 this year (up from 1019 last year) and in the various categories under Creative, it’s been 2248 this year, as against 2282 last year. Digital, Mobile, and Technology, have collectively garnered 626 entries from 75 companies.

    The gates for receiving entries had to be shut as per deadline, we were told, else, the entries for Creative Abby would’ve crossed last year’s tally.

    There were 23 jury chairs and 204 jurors across 23 categories. Of these there were 53 new, young, award-winning judges. There were 68 women amongst the judges (nine jury chairs are women).

    Publisher Abby

    Media Abby

  • The Abby Awards powered by One Show will be held on May 29, 30 and 31

    Praful Akali, Ashish Khazanchi Jury Chairs for Abby 2024

    Praful Akali, Managing Director and Founder, Medulla and Ashish Khazanchi, Founder and Chief Creative Officer, Enormous, have joined as Jury Chairs for Health category and Still Print category respectively, at The Abby Awards 2024.

    The Abby Awards powered by One Show will be held on May 29, 30 and 31 as part of Goafest 2024 which is being held in Mumbai this year.

  • Names: Rahul Mathew, Avinash Pandey, Malvika Mehra, Sudha Natarajan and Tista Sen

    More jury chairs announced for Abby 2024

    Rahul Mathew, Chief Creative Officer of DDB Mudra Group, Avinash Pandey, CEO, ABP Network, Malvika Mehra, Sudha Natarajan, Director Response in Times of India Group and Tista Sen join as jury chairs for Brand Activation and Promotion category, Broadcaster category, Young Maverick Abby category, Publisher category and Green Abby category respectively, at The Abby Awards 2024 powered by One Show.

    The Abby Awards, part of the annual Goafest, are scheduled to be held in Mumbai on May 29 to 31, 2024.

  • Names: Pallavi Chakravarti, Raj Kamble and Mayuri Nikumbh

    More jury chairs named for Abby 2024

    Pallavi Chakravarti
    Pallavi Chakravarti
    Raj Kamble
    Raj Kamble
    Mayuri Nikumbh
    Mayuri Nikumbh

    Pallavi Chakravarti, Founder and CCO of Fundamental, Raj Kamble, Founder & CCO of Famous Innovations and Mayuri Nikumbh, Head of Design at Conran Design, will join as Jury Chairs for the Abby Awards 2024.

    Chakravarti has been appointed Jury Chair in the Diversity, Equality and Inclusion category, Kamble will be Jury Chair for the Out of Home and Ambient category. Nikumbh will Jury Chair in the Design Category.

  • Entries are open for the awards

    Ad Club campaign for Abby

    The Advertising Club has unveiled a campaign for the upcoming Abby Awards powered by One Show 2024.

    Speaking on the initiative, Ajay Kakar, Chairperson, Awards Governing Council, Abby Awards said: “At The Advertising Club, we are committed to bringing forward and honouring the masterpieces and the masterminds. The Abby Awards powered by One Show 2024 serve as a testament to the extraordinary work that our industry creates and its potential to shape the future. With this campaign, we invite the industry to come forward, submit their best work, and together elevate the collective creativity to unparalleled global heights.”

    Added Alok Lall, Executive Director, McCann Worldgroup India:  “We believe in celebrating not just the present achievements but also the future that we are collectively building for our industry. The Abby Awards powered by One Show 2024 serve as a beacon for the creativity that defines our industry’s trajectory.”

    Entries are now open for Abby Awards powered by One Show 2024.

  • For Branded Content & Entertainment and Film Cinema Digital OTT categories

    Abby 2024: Jon Austin & Kate Stanners appointed as Jury Chairs

    Jon Austin
    Jon Austin
    Kate Stanners
    Kate Stanners

    From now to at least three to four weeks more, get set for announcements on jury chairs of the Abby One Show 2024. We would’ve loved to have all the announcements in one go, but remember this is the Ad Club. And no one knows better the art of sustained publicity and being top-of-mind. Right?

    Jon Austin, Co-founder of Supermassive, Sydney Australia, and Kate Stanners, Chairwoman and Global Chief Creative Officer, Saatchi & Saatchi have been appointed as Jury Chair of Branded Content & Entertainment category and Jury Chair of Film Cinema Digital OTT (above 1 min duration) category respectively, at The Abby One Show Awards 2024.

    While Austin will chair the Branded Content & Entertainment category, Stanners will be Chair of Film Cinema Digital OTT (above 1 min duration) category

  • Or the Abby One Show Awards, as they are called now

    Awards Governing Council announced for for Abby 2024

    The Advertising Club and Advertising Agencies Association of India have announced the Awards Governing Council (AGC) for the 2024 edition of the annual awards.

    Representing Advertising Club:

    1. Ajay Kakar, Chairperson, Awards Governing Council, Abby One Show Awards 2024 and Managing Committee Member, The Advertising Club
    2. Dheeraj Sinha, Group CEO – India and South Asia, FCB, and Co-chair Awards Governing Council, Abby One Show Awards 2024
    3. Ajay Chandwani, Managing Committee Member, The Advertising Club
    4. Alok Lall, Executive Director, McCann World Group India
    5. Sonia Huria, Head Communications – APAC, Prime Video
    6. Subramanyeswar S., Group CEO, MullenLowe Lintas Group & Chief Strategy Officer – APAC, MullenLowe Global

     

    Representing Advertising Agencies Association of India:

    1. Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia
    2. Jaideep Gandhi, Chairperson, Goafest 2024
    3. Mohit Joshi, CEO, Havas Media
    4. Sam Balsara, Chairman, Madison World
    5. Rohit Ohri, FCB Global Partner
    6. Anupriya Acharya, CEO South Asia, Publicis Groupe

    Speaking on the AGC, Rana Barua, President of The Advertising Club, said: “Over the years the Abby One Show Awards has not only honoured creative excellence but has helped strengthen South Asia and especially India’s position in the global arena. It is imperative that we turn the spotlight on work that is deserving, innovative and socially and culturally relevant with creativity at its heart. The awards has encouraged talent and brought to light work that was impossible to even imagine. We are excited for this edition and are certain that the Awards Governing Council has a tough task at hand given the level and amount of work showcased over the last year.”

    Added Prasanth Kumar, President of the Advertising Agencies Association of India: “The Abby One Show Awards has evolved, becoming a level playing field not just for India but the entire South Asian region. We have witnessed agencies and brands of all sizes put their best foot forward, and have been humbly surprised with the kind of work that this region is home to.  We are confident that the awards will continue to empower the creative community and provide them with a global stage to showcase innovation and insight behind their creative communication.”

    Said Ajay Kakar, Chairperson, Awards Governing Council, Abby One Show Awards 2024: “The Abby One Show Awards continue to bring the spotlight on great ideas that manifest into great work. I am humbled by the opportunity to Chair the Awards Governing Council, that comprises stalwarts of our industry. An award, I believe, is as good as the Jury that judges it. So, the AGC is committed to have a stellar line-up of jury chairs and jury members, who have earned their spurs at a global and local level. They will help identify and recognise the best of best that the industry has created, this year. The Abby One Show Awards 2024 will continue to encourage, empower and accredit work to find its rightful place at a domestic level, and as a stepping stone to the global stage.”

    Added Kevin Swanepoel, CEO of The One Club for Creativity: “It is with great enthusiasm that we continue our association with The Advertising Club for the Abby Awards. What The One Show brings to the Abby ABBY Awards is a legacy of integrity, a reputation that resonates worldwide. Last year’s collaboration with the Abby Awards has pushed the creative envelope further, setting new benchmarks in recognising and celebrating creative excellence. We are delighted to be a part of this property that fosters a culture of excellence in the creative industry and are excited to witness deserving campaigns being honoured with an Abby.”

    Said Jaideep Gandhi, Chairperson, Goafest 2024: “Goafest and the Abby One Show Awards have over the years crafted a premiere position bringing together the industry to learn, unlearn and celebrate. Like past editions, this year too we are confident of witnessing work that goes on to set new benchmarks of their own. While we are looking forward to a diverse creative showcase, we are confident that the task won’t be as easy for our jurors and AGC given the level of competitiveness.”

    Jointly organised by Advertising Agencies Association of India and The Advertising Club, Goafest 2024 will be held on May 29 to 31, 2024 at Grand Hyatt hotel, in Bambolim, Goa.

  • For the second year in a row with two Grand Prix and a truckload of metals

    Leo Burnett rules Abby @ Goafest 2023

    By Our Staff

     

    After winning a Grand Prix on Day 2, and an indirect one on Day 1 where EssenceMediacom bagged a Grand Prix for the P&G’s The Missing Chapter, Leo Burnett was crowned Creative Agency of the Year. Of the 24 metals that are included in the Creative Agency roster, Leo Burnett took home 5 Gold, 9 Silver, 4 Bronze, and 6 Merits. LI was also recognized as the Branded Content & Entertainment Specialist Agency of The Year with a total of 7 metals including 2 Gold, 3 Silver, and 2 Bronze. The agency also won the Brand Activation & Promotions Specialist Agency of The Year title with a total of 11 metals across 2 Gold, 2 Silver and 6 Bronze. Leo Burnett India also won a Grand Prix for Oreo India’s Oreo #BringBack2011 campaign.

     

     

    CEO Dheeraj Sinha and Chief Creative Officer Rajdeep Das were visibly ecstatic at the presentation of the Creative Agency of the Year, a title the agency bagged for the second year in a row. “Epic Brands, Epic Work and what an Epic Win,” exclaimed a tweet from the agency.

     

    Meanwhile, Good Morning Films was recognised as the Video Craft Specialist of The Year with a total of 20 metals that included 5 Gold, 6 Silver, 5 Bronze, and 4 Merits.

     

    The Young Maverick Gold Metal was awarded to Vasudha Roy, Abhijith SS, and Amaljith P of McCann Worldgroup India for Ujjivan Small Finance Bank’s Shagun Ka Lifafa campaign.

     

    The Diversity Equality & Inclusion was awarded to Leo Burnett India for P&G Whisper’s ‘The Missing Chapter’.

     

    VMLY&R won a Green Award for Unilever’ Smart Fill along with White Rivers Media for Astral Foundation’s Ice Stupas in Ladakh.

     

    Grey Group won the Red Abby for Netmeds’ SilenceCancerNotTheFight

     

  • As Jury Chair for AV Cinema, TV, Digital OTT Category, Video Craft, and Out of Home and Ambient category respectively

    P G Aditiya, Guneet Monga & Mangesh Rane also Jury Chairs for Abby 2023

    By Our Staff

     

    P G Aditiya, co-founder and CCO of Talented, Guneet Monga, Founder of Sikhya Entertainment and Mangesh Rane, Founder and Creative Director, Open Strategy and Design, join as Jury Chair for AV Cinema, TV, Digital OTT Category, Video Craft, and Out of Home and Ambient category respectively, at the Abby One Show Awards 2023.

     

    Said Aditiya: “I am thrilled to watch, critique and recognise the best work from film which is such a team sport with an equally incredible team of jurors at this year’s Abby One Show awards.”

     

    Added Monga: “I am happy to be associated with Abby One Show Awards Jury of Video Craft. I am sure with so much talent in India we can hope to raise the bar of excellence.”

     

    Said Rane: “Abby is a grand celebration of not just what we have done, but what we want to become.”

     

  • This will be aspecial category that recognises the work created by talent under the age of 30

    Abby 2023 announces ‘Young Maverick ABBY Award’

    By Our Staff

     

    It’s raining press releases from the Goafest team. So when it’s not a new set of jury chairs there’s a new feature of the event. Like the announcement by the Advertising Club about a new award category, the ‘Young Maverick ABBY Award’ to “recognise and promote the new generation of talent, and reward the work they have created”.

     

    Open to advertising professionals – individuals or teams, under the age of 30, entries for the Young Maverick Abby Award will be judged by a panel of industry leaders and experts based on creativity, originality, and impact for work created between March 1, 2022 and March 31, 2023 under the category verticals of Art, Design, Digital, Film and Craft.

     

    Speaking on introducing the new category, Rana Barua, Group CEO, Havas Group India and Chairman, The Abbys Award Governing Council and Ajay Kakar, Managing Committee Member, The Advertising Club & Co-chair, The ABBYs Award Governing Council said: “It is important that we turn the spotlight on emerging creative talent. We are excited to introduce the Young Maverick Abby Award category at The Abby  Awards 2023 and recognise the outstanding work of young professionals who are pushing boundaries and challenging conventions in the advertising industry. We are certain that by providing a platform for deserving talent to showcase their creative passion and work, we will not just empower them but also encourage new thinking, new talent and innovation in the industry.”

     

    The winners of the Young Maverick ABBY Award will be announced along with other awards during The Abby Awards 2023, scheduled to be held at Goafest 2023 on May 24-26, 2023.

     

    Information on the new category is at https://abbyawards.com/. The last date to submit entries for the Young Maverick Abby category is April 28, 2023.

     

  • For Green Abby, Technology and Static Print categories respectively

    Bobby Pawar, Emmanuel Upputuru, Sabyasachi Mitter are Jury Chairs for Abby 2023

    By Our Staff

     

    Emmanuel Upputuru, Founder of Efgh Brand Innovations, Sabyasachi Mitter, Founder and Managing Director, ibs + Fulcro and Bobby Pawar, Chairman and CEO, Havas Group India, are Jury Chairs for Green Abby category, Jury Chair of Technology category, and Jury Chair of Static Print respectively, at the Abby One Show Awards 2023.

     

    Said Mitter said: “The Abby One Show Awards is without doubt the gold standard of the advertising awards in India. With technology becoming ubiquitous in marketing and communication and CX becoming a critical lever of business success, the technology category at the Abby One Show awards is really the one to watch out for.”

     

    And this is what Pawar has said in the communique: “I am thrilled to be on the Abby One Show Jury in a category I love which is Print. I look forward to raising the bar further in this prestigious award show.”

     

  • Of Brand Activation and Promotion category at The Abby One Show Award 2023

    Abby appoints Prajato Guha Thakurta as Jury Chairman

    By Our Staff

     

    The Abby One Show Award 2023 Governing Council has appointed Prajato Guha Thakurta, Co-founder and CCO of Manja as Jury Chairman of Brand Activation & Promotion category.

     

    Thakurta has worked for around 18 years in some of the country’s top creative agencies like McCann, JWT and DDB Mudra, where he has shaped brands like Barclays, Lee Cooper, Stayfree, Pears, The Economic Times, Smirnoff and Nokia, among others.

     

    His last stint was at Leo Burnett where he drove the agency’s creative culture as its National Creative Director and helped turn it into one of the most awarded offices in the country. His portfolio there included brands like McDonald’s, Jeep, Google, Bajaj Auto, Isuzu, Abbott and PhonePe.

     

    Over the years, his work has won him several awards, both national and international, including Cannes Lion, D&AD, One Show, Adfest, Spikes and Effies.

     

    Said Thakurta (or Prajato, as he is called by friends and colleagues): “I am absolutely chuffed to be a part of the Brand Activation & Promotion Jury at the Abby One Show Awards. This is arguably one of the most exciting categories, and I’m really looking forward to seeing work that is truly immersive, engaging, brave and brilliant.”