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Tag: Abby Award

  • This will be aspecial category that recognises the work created by talent under the age of 30

    Abby 2023 announces ‘Young Maverick ABBY Award’

    By Our Staff

     

    It’s raining press releases from the Goafest team. So when it’s not a new set of jury chairs there’s a new feature of the event. Like the announcement by the Advertising Club about a new award category, the ‘Young Maverick ABBY Award’ to “recognise and promote the new generation of talent, and reward the work they have created”.

     

    Open to advertising professionals – individuals or teams, under the age of 30, entries for the Young Maverick Abby Award will be judged by a panel of industry leaders and experts based on creativity, originality, and impact for work created between March 1, 2022 and March 31, 2023 under the category verticals of Art, Design, Digital, Film and Craft.

     

    Speaking on introducing the new category, Rana Barua, Group CEO, Havas Group India and Chairman, The Abbys Award Governing Council and Ajay Kakar, Managing Committee Member, The Advertising Club & Co-chair, The ABBYs Award Governing Council said: “It is important that we turn the spotlight on emerging creative talent. We are excited to introduce the Young Maverick Abby Award category at The Abby  Awards 2023 and recognise the outstanding work of young professionals who are pushing boundaries and challenging conventions in the advertising industry. We are certain that by providing a platform for deserving talent to showcase their creative passion and work, we will not just empower them but also encourage new thinking, new talent and innovation in the industry.”

     

    The winners of the Young Maverick ABBY Award will be announced along with other awards during The Abby Awards 2023, scheduled to be held at Goafest 2023 on May 24-26, 2023.

     

    Information on the new category is at https://abbyawards.com/. The last date to submit entries for the Young Maverick Abby category is April 28, 2023.

     

  • It was yet another year of rationalisation and tweaking of Abby Award categories

    Viacom18, and not a creative agency, tops Creative Abby 2019

     

    By A Correspondent

     

    Goafest 2019 came to an end on Saturday evening with broadcaster Viacom18 bagging the Creative Company of the Year at Abby 2019.

     

    Commenting on the winners, Shashi Sinha, Chair of the Awards Governing Council, Abby Awards, said: “It has been another great year of the Abby Awards We’re happy that the big winners are in Audio Visual. We have taken certain steps to encourage entries in those specific categories. We’ve opened up, bifurcated and streamlined certain categories to enable that. A lot of the work that has been entered here is very good work.”

     

    On the rise of digital that was evident in the list of Abby winners, Vikram Sakhuja, President, The Advertising Club, added: “This has been the best year for digital ever. People are realising now what the true power of the platform is. Earlier digital was an add on, now with the advancement of the platforms the syntax has to change. In the shortlists there was almost 50-50 between digital and broadcast.”

     

    Adding on to the evolution of digital, Ashish Bhasin President of Advertising Agencies Association of India (AAAI) said: “In a few years we won’t differentiate between a digital agency and a non-digital agency, because down the line if an agency cannot do digital, I don’t think it can retain business. This is the democratisation that I was talking about, the market has opened up so that not only the big names, but even smaller and boutique companies are coming in with good work.”

     

    Said Nakul Chopra, Chairman – Goafest 2019 on the tweaking and rationalisation of award categories: “There is a proactive effort we have made to be fair to all constituencies, through our various categories. At present we see more affinity towards some categories while maybe some years down the line merging of a couple of categories will make sense. While the market and field evolves, we as custodians of the market standards will simultaneously evolve to reflect those changes.”

     

    There were a total of 2700 entries across the various creative and media categories.