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Tag: Abbott

  • To lead their #MusclesMatter campaign

    Rahul Dravid partners with Abbott to launch new Ensure

    By Our Staff

     

    Abbott, the global healthcare company, has announced the launch of new Ensure with HMB – a new formulation to support Indians as they age. Rahul Dravid, will lead Abbott’s #MusclesMatter campaign, which increases awareness of the importance of muscles and addresses nutritional needs amongst adults

     

    Said Swati Dalal, general manager of Abbott’s nutrition business in India: ”Ageing is inevitable, but muscle loss and weakness doesn’t have to be. Muscle loss is the aging factor that’s rarely discussed, and few adults realise the impact our muscles have on our health as we age. Abbott has been pioneering research in science-based nutrition and by introducing the new Ensure with HMB, we hope to help Indian adults thrive.”

     

  • The campaign focuses on Abbott’s its pursuit to address health challenges through technology and innovation

    Abbott’s ‘Don’t Wait for Life’ campaign

    By A Correspondent

     

    Healthcare (and pharma) major Abbott has unveiled a campaign titled ‘Don’t Wait for Life’ focusing on its pursuit to address health challenges through technology and innovation.

     

    Notes a communique: “As people grapple with the new norm, there is a greater concern over health than ever before. Abbott is thus delivering solutions needed to move forward through life-changing technologies and products that provide people with an option to have their health monitored remotely for critical conditions. This limits unnecessary hospital or clinic visits while keeping them connected to their physicians.”

     

    Added Vivek Mohan, Divisional Vice President, Corporate Global Marketing, Abbott: “At Abbott, we are driven to anticipate and stay one step ahead of the world’s greatest health challenges, at every stage of life. Our innovative technologies are helping people tackle complex health issues as they enter the new normal and manage their health in a dynamic environment. We look at improving life in all aspects, so people have the confidence to overcome adversities and accomplish what they want. Our campaign, through relatable and inspirational stories shows how innovative technology can help people address health conditions and empower them to live healthier, better and fuller lives.”

     

  • The TVC was created by Abbott in partnership with Leo Burnett India

    Abbott’s film links physical activity and nutrition to immunity

    By A Correspondent

     

    The latest digital film and TVC featuring Abbott’s Ensure in India has been unveiled seeking to educate and reinforce the science behind strengthening immunity through nutrition and physical activity.

     

    Said Swati Dalal, general manager, Abbott’s nutrition business in India: “Today, more than ever, the need to build and maintain immunity and muscle strength as we age is essential to overall health,” “While exercise and increased physical activities have become part of people’s daily regimen, the role of nutrition needs to be reinforced. The new Ensure TVC seeks to educate audiences about right nutrients, along with physical activity, that play a vital role in nurturing a healthy immune system giving them strength to live their life to the maximum.”

     

     

  • #StrongerTogether aims to raise awareness on the need to maintaining muscle health and strength through balanced nutrition

    Abbott unveils #StrongerTogether ad campaign

    By A Correspondent

     

    Abbott has unveiled a new ad film as part of its integrated #StrongerTogether campaign — capturing the concerns of people over 40 who are dealing with loss of muscle and strength. The film leverages the chemistry of real-life couple and popular actors, Ram and Gautami Kapoor, to bring alive a day in life of a modern-day family.

     

    Said Vikash Prasad, managing director and general manager of Abbott’s nutrition business in India: “#StrongerTogether is an integrated campaign which started with a simple but effective chair challenge called Stand4Strength, which  helped people understand whether muscle loss has set in by simply trying to stand up from a chair using one leg, with arms across the chest. The #StrongerTogether challenge aims to help raise awareness about how muscle loss can set in as early as 40 years: if you are in your 40’s or 50’s and can’t stand up from a chair on one leg now, you risk not being able to walk in your 70’s. While the challenge highlighted the problem, we aim to bring awareness to this challenge through a film that shows how strength can be maintained through nutrition. We want to encourage people to live their healthiest and most fulfilled lives – without compromise.”

     

     

  • The campaign demonstrate how life-changing technology can enable people to move beyond their health challenges

    Abbott showcases power of life-changing tech in ad film

    By A Correspondent

     

    Abbott has unveiled its new campaign in India focusing on the role of innovation and technology in healthcare. The campaign builds on its ‘Real Heroes’ campaign, with new ads that demonstrate how life-changing technology can enable people to move beyond their health challenges and pursue all that inspires them.

     

    Commenting on the campaign, Vivek Mohan, Divisional Vice President – Corporate Global Marketing, Abbott said: “Abbott has always been at the forefront of innovation. For us, it has been about celebrating the unstoppable spirit of people and inspiring them to discover the possibilities that good health can bring. We are shaping the future of healthcare in India with leading technologies, products and services. This year, we are showcasing the ways in which we help touch the lives of people through these technologies to live healthier, better and fuller lives.”

     

     

  • The initiative stems from the success of its last year’s Real Heroes campaign

    Abbott helps to simplify diabetes with ‘Real Heroes 2.0’ campaign

    By A Correspondent

     

    Abbott has unveiled its latest campaign in India focusing on how people are living a full life with diabetes, thanks to modern healthcare. The initiative stems from the success of its last year’s Real Heroes campaign. The objective of the campaign this year is to help inspire people through positive conversations to live their best lives, despite the challenges they may face after being diagnosed with diabetes.

     

    Commenting on the campaign, Vivek Mohan, Divisional Vice President, Corporate Global Marketing, Abbott said: “Everyday around the world, Abbott helps people live their best lives with our life changing technology. This film shows inspiring people not letting diabetes stop them from having amazing experiences. The campaign aims to remove the stigma associated with having diabetes, and provides those diagnosed with it with knowledge that can help them overcome challenges they may face, and unlock all that life has to offer.”

     

     

  • The campaign story focuses on how modern healthcare has helped people to push past possible to have a life full of rich experiences and fulfilling moments

    Abbott showcases real life heroes in its new campaign

    By A Correspondent

     

    Abbott, the global healthcare company, unveiled its latest campaign in India aimed at inspiring people to live their lives to the fullest, despite the health challenges they may face. Talking about the campaign, Joshua Grace, Regional Marketing Officer, Abbott said: “Helping people live their healthy and full lives is why we come to work. We have been creating breakthrough health products for over 125 years, and we recognise the unstoppable spirit of people, who are getting on and living amazing lives, despite the health challenges they face. This campaign is about telling the story of their spirit and inspiring others to feel they too can do the same.”

     

    The TVC extends last year’s activity. Last year’s radio campaign showcased three real people live recorded radio ads while rafting through rapids, paragliding, or running the Ladakh marathon, despite facing heart disease, diabetes and the challenge of ageing healthily.

     

    This is the next step in a series of steps by Abbott to highlight how people can live their lives fully through the power of health, notes a communique.

     

  • This campaign is the next step in a series of efforts to get the message out about how people can live their best life through the power of health

    Abbott’s new campaign tells real stories of people living healthier, fuller lives

    By A Correspondent

     

    Telling stories of real people benefiting from medical innovations and leading full lives is a tradition at Abbott for over 125 years. The pharma major’s new campaign, launched in the US, India and other key markets, brings its storytelling tradition to the forefront, capturing stories of real people who overcome health challenges, push past what’s possible and live the fullest, best lives they can. It captures the essence of Abbott’s relationship with the people they serve and their products across the spectrum of their lives.

     

    Talking about the campaign, Joshua Mathew Grace, Regional Marketing Officer, India & South East Asia, Abbott said, “Abbott believes in helping people live their best lives possible through the power of health. Our latest campaign demonstrates our purpose through real stories of everyday people proving they can still live a full life, whilst overcoming their own personal health challenges. In so doing the activity demonstrates our areas of expertise and bridges the gap between why we exist and what we make.”

     

    The new campaign, called the ‘Race of Possible’ uses real-life stories which convey that wherever one is in life’s journey, Abbott’s breakthrough products help one live healthier, fuller lives. The new TVC creatively captures the essence of Abbott’s relationship with the people they serve and their products across the spectrum of their lives. The radio spots are live recordings of first-person narratives.