By A Correspondent
The latest digital film and TVC featuring Abbott’s Ensure in India has been unveiled seeking to educate and reinforce the science behind strengthening immunity through nutrition and physical activity.
Said Swati Dalal, general manager, Abbott’s nutrition business in India: “Today, more than ever, the need to build and maintain immunity and muscle strength as we age is essential to overall health,” “While exercise and increased physical activities have become part of people’s daily regimen, the role of nutrition needs to be reinforced. The new Ensure TVC seeks to educate audiences about right nutrients, along with physical activity, that play a vital role in nurturing a healthy immune system giving them strength to live their life to the maximum.”