MxMIndia

Tag: AB InBev

  • Bringing music and culture to the centerstage

    Budweiser India ropes in trailblazers for last leg of FIFA campaign

    By Our Staff

     

    Budweiser, an Anheuser-Busch InBev (AB InBev) global brand, has collaborated with four trailblazers of the country for the latest leg of the FIFA 2022 campaign. Kissnuka, Siddhant Chaturvedi, Masaba Gupta and Santanu Hazarika come together to celebrate the shared passion and spirit of Budweiser and football with a war cry that unites people across borders– “The World Is Yours To Take”. Sharing their journey to the top like never before, the celebrities dive into the trials and tribulations they faced, the triumphs they rejoiced, and the immense anticipation experienced before any big moment – just like a football player does as he makes his way from the tunnel to the field.

     

    On the campaign, Vineet Sharma, VP Marketing – South Asia, AB InBev, said: “With over 35 years of collaboration with FIFA, Budweiser continues to create high energy consumer moments and conversations that shape the cultural fabric of the country. Through this  campaign, The World Is Yours To Take, we want to engage with consumers, celebrate the greatness of the sport and the determination, courage it takes to achieve success. We have collaborated with four phenomenal stars – Kissnuka, Siddhant Chaturvedi, Masaba Gupta and Santanu Hazarika, who inspire millions, through their journeys, to follow their dreams despite the challenges that may come their way.”

     

  • Will be responsible for overall influencer management of the beer brand

    Voxxy Media wins influencer marketing mandate for Budweiser

    By Our Staff

     

    Voxxy Media, a global influencer marketing and social media company, has bagged the influencer marketing mandate for beer brand Budweiser in India. The team will be responsible for Budweiser’s overall influencer management, playing an important role in meeting specific campaign objectives, continue to increase brand awareness and help gain traction within the target media amidst the booming influencer outreach realm.

     

    Talking about the same, Kulbir Sachdev, Founder, Voxxy Media said, “Budweiser is an iconic brand, and we are super stoked to be partnering with the dynamic team of Budweiser India in this exciting journey. Voxxy & Budweiser have yearlong plans to create the most viral, captivating and ROI focused social media influencer campaigns which will be launched in the coming months.”

     

    Added Ankit Kataria, Associate Director – Budweiser India, AB InBev: “Over the last few years, the influencer base in India has grown rapidly and has now evolved to command a large chunk of content. We want to be where our consumers are and, in this endeavour, are delighted to partner with Voxxy for our influencer marketing requirements in India. Voxxy’ s work has been engaging and delivering on the parameters similar to our business objectives. We look forward to a growing partnership with the Voxxy Media Team.”

  • The Instagram handle curates the best entries received across social media

    Budweiser 0.0 launches #RuleTheNew with Zoya Akhtar & Jay Oza

    By A Correspondent

     

    Budweiser 0.0 has attempted to unify creator communities and individuals across the country in its latest initiative called ‘Rule the New’. The Instagram handle curates the best entries received across social media. These hacks have been shortlisted by the brand in association with Zoya Akhtar and Jay Oza.

     

    Commenting on the initiative, Alexander Lambrecht, VP Marketing – South Asia, AB InBev said: “Even as the lockdown continues to ease, individual caution is vital to collectively combat our current challenging circumstances. Budweiser has always played a role in energizing the community, bringing people together to share great times. As we adapt to our new reality, we strive to continue doing the same – offering support and uniting our communities in meaningful ways – while underscoring utmost caution and safety. The ‘Rule The New’ initiative ensures that our partners and patrons are aware of, and well-equipped, with hacks to effectively conquer the new normal safely. We are delighted with the overwhelming response garnered till date, and the absolute creativity of each hack only re-instills our belief that together we will emerge triumphant.”

     

     

  • Documents inspirational life stories of people that are driven by their ambition, authenticity & freedom

    Budweiser salutes achievers in latest digital campaign

    By A Correspondent

     

    As a part of its on-going campaign, Brewed The Hard Way (BTHW), Budweiser has announced a series of digital films showcasing the inspirational success stories of fashionista Masaba Gupta, Indian team footballer Robin Singh and a genre breaking EDM artist, Dualist Inquiry a.k.a Sahej Bakshi. These films effectively capture the values of ambition, authenticity, and freedom values which have driven these individuals to successfully carve out a niche for themselves.

     

    Budweiser’s campaign, BTHW, attempts to reach out to young adults who live life on their own terms, pursue their passion with conviction, and walk through the world with a confidence that only comes from knowing who you truly are. The campaign that began with the launch of Budweiser’s global videos aims to bring to life key brand values like freedom, ambition, and authenticity.

     

    Speaking about the digital series, Kartikeya Sharma, Marketing Director, AB InBev, India & South East Asia said, “Budweiser is a beer that is brewed on its own terms, for people who live on their own terms. Our campaign, Brewed The Hard Way, is a call out to those individuals, who embody values like ambition, authenticity and freedom.  Personalities like Masaba Gupta, Robin Singh, and Sahej Bakshi are youth icons who have brilliantly demonstrated these values and philosophy, in the manner in which they have achieved success. We are happy to partner with them and hope their journeys inspire many more.”

     

    The films will be released via the Budweiser’s social media and digital platforms. The films were conceptualized and produced by the brand’s digital marketing agency, DigitasLBI.

     

    Upasana Roy, Head of Strategy, DigitasLBi India said, “Everyone loves to tell a success story; few tell it like it really happened. Budweiser knows first-hand, that it takes a long time to perfect one’s dream, and the process is one filled with a lot hard work and passion. This was the primary lens deployed through our creative process for this campaign. In our creative journey, we chose to not focus on just the typical “before the fame” elements. Instead, we realized that each of the personalities have undergone an arduous process, one that needs to be continually repeated and perfected despite their success. This is what set them apart and made their inspiring narratives fit naturally into the philosophy of Brewed the Hard Way.”